Review: This article examines the major stages of evolution for communications technologies and points out the particular traits of the modern stage of their development. The author conducts analysis of main approaches to defining New media, reviews their main types and offers a unique approach to using new media in information policies of public space actors. Means of communication and their role in information politics already are a subject for research throughout the world for quite some time. All sources indicate that communication itself is one of the key factors that define individual consciousness and the configuration of social and political relations during the given time period. The methodological basis of this research consists of the systemic, structural-functional, comparativehistorical, comparative-political, geopolitical, and cultural-civilizational approaches, as well as methods of analysis, synthesis, induction, deduction, modeling and observation. Communication processes influence the structure of public life, and thus, the methods and tools of information politics in public space on a grand scale: the changes in means and technologies of communication inevitably lead to restructuring of social, political, economic and other areas of social functioning. With all that said, the spread of Internet and the emerging of New media present a plethora of unique opportunities for public space communication, and it is wrong to assume that, information politics is easier now than before. On the contrary, actors of communication that are used to work within classic communication paradigms bring significant harm to their reputation by vigorous, yet incompetent usage of New media, which require a deeper understanding of technological and social particularities of developing online resources.

Keywords: administration, politics, New Media, communication, blogs, means of communication, media channels, information politics, microblogs, social networks

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References (transliteration):
Luman N. Chto takoe kommunikatsiya? // Sotsiologicheskiy zhurnal. 1995. №3. S. 114–125.
Luman N. Obshchestvo kak sotsial'naya sistema / Per. s nem. A. Antonovskogo. M: Logos, 2004. S. 9.
Maklyuen M. Ponimanie media: Vneshnie rasshireniya cheloveka. M.; Zhukovskiy: KANON-press-Ts, Kuchkovo pole, 2003. S. 11.
Yukhvid E.N. Informatsionno-kommunikativnaya sistema obshchestva i sotsial'noe upravlenie. M.: Izdatel'stvo RAGS, 2009. S. 27–34.
Kastel's M. Galaktika Internet. Ekaterinburg: U-Faktoriya, 2004.
Lukina M.M., Fomicheva I.D. SMI v prostranstve Interneta. M.: Fakul'tet zhurnalistiki MGU im. M.V. Lomonosova, 2005.
Internet Live Stats. http://www.internetlivestats.com/internet-users/
Levada-tsentr. Ispol'zovanie Interneta. http://www.levada.ru/30-06-2014/ispolzovanie-interneta
Lievrouw L., Livingstone S. Handbook of New Media: Social Shaping and Consequences of ICTs. UK: SAGE Publication Ltd, 2002.
Feldman T. An Introduction to Digital Media. London: Routledge, 1997.
Popov A.A. Korporativnyy bloging kak PR-tekhnologiya. 2011. http://cyberleninka.ru/article/n/korporativnyy-bloging-kak-pr-tehnologiya
Brown R. Public Relations and The Social Web: How to use social media and web 2.0 in communications. US: Kogan Page, 2009.
Sergeev A.V. Ispol'zovanie sotsial'nykh setey v biznese // Predprinimatel'stvo v Belarusi: opyt stanovleniya i perspektivy razvitiya. Minsk: Kovcheg, 2014.
Sotsial'nye seti v Rossii: issledovanie Mail.Ru Group, 2014. https://corp.mail.ru/media/files/issledovanie-auditorij-sotcialnykh-setej.pdf
Andrei Manoilo. “Revoluciones de los higos”, elemento enfurecido o «caos controlado»? // Vida Internacional. Digest. 2011. pp. 148-162
Manoylo A.V. Ukrainskiy krizis i «upravlyaemyy khaos»: sled tsvetnykh revolyutsiy «Arabskoy Vesny». // Vlast'. 2014. №4. S. 24-28.
Lobanova T.N. Mediateksty politicheskogo diskursa Kitaya v usloviyakh ukrainskogo krizisa: opyt sopostavitel'nogo i diskursivnogo analiza // Trendy i upravlenie. - 2014. - 3. - C. 271 - 282. DOI: 10.7256/2307-9118.2014.3.12759.
Konopleva T.V. Psikhologiya vospriyatiya informatsii: vospriyatie novostey o mire politiki v media-prostranstve // NB: Psikhologiya i psikhotekhnika. - 2013. - 5. - C. 11 - 23. DOI: 10.7256/2306-0425.2013.5.9247. URL: http://www.e-notabene.ru/psp/article_9247.html
Shaklein V.V. Teoreticheskie aspekty sootnosheniya chlenstva v OON
s priznaniem novykh gosudarstv // Pravo i politika. - 2013. - 10. - C. 1332 - 1337. DOI: 10.7256/1811-9018.2013.10.9735.
Shebanova M.A. Kosmopoliticheskaya identichnost'
kak odna iz form transnatsional'nykh
identichnostey // Politika i Obshchestvo. - 2013. - 8. - C. 1039 - 1051. DOI: 10.7256/1812-8696.2013.8.8781.
Vladimirova T.V. Informatsionnaya bezopasnost': sotsial'nye praktiki i struktury // Natsional'naya bezopasnost' / nota bene. - 2014. - 3. - C. 390 - 397. DOI: 10.7256/2073-8560.2014.3.11511.
Frolov D.B. Kontseptsiya informatsionnogo genshtaba i gosudarstvennoy informatsionnoy politiki Rossii // NB: Mezhdunarodnye otnosheniya. - 2015. - 1. - C. 213 - 224. DOI: 10.7256/2306-4226.2015.1.12670. URL: http://www.e-notabene.ru/wi/article_12670.html
Prokhorov M.M. Neobkhodimost' sistemnogo izmeneniya rossiyskogo kul'turnogo prostranstva // NB: Filosofskie issledovaniya. - 2014. - 6. - C. 49 - 156. DOI: 10.7256/2306-0174.2014.6.12389. URL: http://www.e-notabene.ru/fr/article_12389.html
Degtyarev A.N., Galiullina S.D. Pooshchritel'naya politika gosudarstva kak instrument privlekatel'nosti popechitel'skoy, metsenatskoy i blagotvoritel'noy deyatel'nosti v Rossii // NB: Ekonomika, trendy i upravlenie. - 2014. - 4. - C. 58 - 71. DOI: 10.7256/2306-4595.2014.4.13013. URL: http://www.e-notabene.ru/etc/article_13013.html