Abstract: The subject of this article is the subcultures of higher education and their impact upon its quality. The object is the organizational culture of higher education. The goal of this work consists in examination of organizational culture of the higher education in favor of improving the quality of the higher professional education. For achieving the set goal, this research resolves the following tasks: Examines the culturological and legal aspects of improving the quality of education are in systemic unity; Defines the content, functions, and specificity of organizational culture within the education system for the purpose of improving the quality of higher education; Studies the subcultures in education, particularly in the context of various concepts of improving the quality of the higher professional education. The scientific novelty lies in the fact that the author determines and discusses the notion, content, functions, and roles of organizational culture in higher education, as well as examines the structure of culture for improving the quality of education. The work also reviews the questions and technological aspects of the improving the quality of education, and the impact of civil society upon the culture and process of improving of the quality of education.

Keywords: Student, Professor, Society, State, Business, Management, Quality, Education , Culture, Organization

References:
Zhirina M.V. Vysshee obrazovanie v Rossii: statusno-rolevaya differentsiatsiya i kriterii prestizhnosti // Politika i Obshchestvo.-2014.-12.-C. 1493-1500. DOI: 10.7256/1812-8696.2014.12.13398
Tinyakova E.A.Obraz prepodavatelya sovremennogo vuza dlya obshchestvennogo dialoga // Politika i Obshchestvo.-2013.-3.-C. 330-336. DOI: 10.7256/1812-8696.2013.03.9.
Likhacheva O.N., Shchurov S.A. Dolgosrochnaya i kratkosrochnaya finansovaya politika predpriyatiya: Ucheb. posobie./Pod red. I.Ya. Lukasevicha.-M.: Vuzovskiy uchebnik, 2008,S. 5.
Glushchenko V.V., Glushchenko I.I. Filosofiya povysheniya kachestva vysshego professional'nogo obrazovaniya // Pedagogika i prosveshchenie.-2015.-3.-C. 288-299. DOI: 10.7256/2306-434X.2015.3.16516.
Timokhin K.M., Kabylinskiy B.V. Fabriki mysli kak perspektivnoe napravlenie razvitiya grazhdanskogo obshchestva v Rossii (na primere Assotsiatsii importerov i distrib'yutorov stroitel'noy i otdelochnoy keramiki) // Pravo i politika. - 2013. - 8. - C. 1062 - 1066. DOI: 10.7256/1811-9018.2013.8.9015.
Groshev I.V. Organizatsionnaya kul'tura: uchebnik dlya studentov vuzov, obuchayushchikhsya po spetsial'nosti «Menedzhment», po ekonomicheskim spetsial'nostyam-2-e izd.pererab i dop.-M.:YuNITI-DANA, 2013, S.19-21.
Glushchenko V.V. Sistemno-upravlencheskiy podkhod k integratsii nauki i obrazovaniya// Stat'ya dep. v VINITI, № 208-V2004 ot 09.02.2004.-6 s.
Gustap N.N. Evropeyskie tekhnologicheskie platformy: ponyatie, istoriya sozdaniya, kharakteristika//Izvestiya Tomskogo politekhnicheskogo universiteta, Vypusk № 6, tom 321, 2012. C. 245.
Glushchenko V.V. Nauchno-pedagogicheskoe soobshchestvo Rossii kak element v sisteme realizatsii natsional'nykh interesov v usloviyakh postindustrial'noy globalizatsii//Natsional'nye interesy: prioritety i bezopasnost' № 1(10), 2007. S. 27.
Semenova A. Problemy innovatsionnoy sistemy Rossii. // Voprosy ekonomiki, № 11, 2005, s. 145-150.
Glushchenko V.V., Glushchenko I.I. Sistema innovatsiy: strategiya razvitiya//Strategiya Rossii, 2015, № 4, S. 61-76.
Kravchenko A. Kul'turologiya: Uchebnik.: M.: Prospekt, 2015, S.2.
Alekseeva I.Yu. Nauchnaya filosofiya kak «kul'turnaya sistema» (O Vladimire Nikolaeviche Ivanovskom i ego ideyakh)// Voprosy filosofii, №11, 2012, s. 3-10
Federal'nyy zakon RF "Ob obrazovanii v Rossiyskoy Federatsii" № 273-FZ, vstupil v silu: 1 sentyabrya 2013 g.
Efimova I.A. Povyshenie kachestva vysshego obrazovaniya v Rossiyskoy Federatsii // Rossiyskoe predprinimatel'stvo. — 2011. — № 5 Vyp. 1 (183). — c. 151-154. — http://old.creativeconomy.ru/articles/11716/.

References (transliteration):
Zhirina M.V. Vysshee obrazovanie v Rossii: statusno-rolevaya differentsiatsiya i kriterii prestizhnosti // Politika i Obshchestvo.-2014.-12.-C. 1493-1500. DOI: 10.7256/1812-8696.2014.12.13398
Tinyakova E.A.Obraz prepodavatelya sovremennogo vuza dlya obshchestvennogo dialoga // Politika i Obshchestvo.-2013.-3.-C. 330-336. DOI: 10.7256/1812-8696.2013.03.9.
Likhacheva O.N., Shchurov S.A. Dolgosrochnaya i kratkosrochnaya finansovaya politika predpriyatiya: Ucheb. posobie./Pod red. I.Ya. Lukasevicha.-M.: Vuzovskiy uchebnik, 2008,S. 5.
Glushchenko V.V., Glushchenko I.I. Filosofiya povysheniya kachestva vysshego professional'nogo obrazovaniya // Pedagogika i prosveshchenie.-2015.-3.-C. 288-299. DOI: 10.7256/2306-434X.2015.3.16516.
Timokhin K.M., Kabylinskiy B.V. Fabriki mysli kak perspektivnoe napravlenie razvitiya grazhdanskogo obshchestva v Rossii (na primere Assotsiatsii importerov i distrib'yutorov stroitel'noy i otdelochnoy keramiki) // Pravo i politika. - 2013. - 8. - C. 1062 - 1066. DOI: 10.7256/1811-9018.2013.8.9015.
Groshev I.V. Organizatsionnaya kul'tura: uchebnik dlya studentov vuzov, obuchayushchikhsya po spetsial'nosti «Menedzhment», po ekonomicheskim spetsial'nostyam-2-e izd.pererab i dop.-M.:YuNITI-DANA, 2013, S.19-21.
Glushchenko V.V. Sistemno-upravlencheskiy podkhod k integratsii nauki i obrazovaniya// Stat'ya dep. v VINITI, № 208-V2004 ot 09.02.2004.-6 s.
Gustap N.N. Evropeyskie tekhnologicheskie platformy: ponyatie, istoriya sozdaniya, kharakteristika//Izvestiya Tomskogo politekhnicheskogo universiteta, Vypusk № 6, tom 321, 2012. C. 245.
Glushchenko V.V. Nauchno-pedagogicheskoe soobshchestvo Rossii kak element v sisteme realizatsii natsional'nykh interesov v usloviyakh postindustrial'noy globalizatsii//Natsional'nye interesy: prioritety i bezopasnost' № 1(10), 2007. S. 27.
Semenova A. Problemy innovatsionnoy sistemy Rossii. // Voprosy ekonomiki, № 11, 2005, s. 145-150.
Glushchenko V.V., Glushchenko I.I. Sistema innovatsiy: strategiya razvitiya//Strategiya Rossii, 2015, № 4, S. 61-76.
Kravchenko A. Kul'turologiya: Uchebnik.: M.: Prospekt, 2015, S.2.
Alekseeva I.Yu. Nauchnaya filosofiya kak «kul'turnaya sistema» (O Vladimire Nikolaeviche Ivanovskom i ego ideyakh)// Voprosy filosofii, №11, 2012, s. 3-10
Federal'nyy zakon RF "Ob obrazovanii v Rossiyskoy Federatsii" № 273-FZ, vstupil v silu: 1 sentyabrya 2013 g.
Efimova I.A. Povyshenie kachestva vysshego obrazovaniya v Rossiyskoy Federatsii // Rossiyskoe predprinimatel'stvo. — 2011. — № 5 Vyp. 1 (183). — c. 151-154. — http://old.creativeconomy.ru/articles/11716/.

Abstract: Today the capability of enterprises to guarantee formation of competitive offer, which meets the dynamically changing needs of businesses and population becomes a very topical issue. This article contains an attempt to evaluate competitiveness of an offers as a factor reflecting the quality of static and dynamic characteristics of the organization structure. The authors prove interrelation and interdependency of formation of the quality organization structure and competitive proposals depending on the situation drift. It is noted that competitiveness may only be guaranteed with constant work on improvement of human resources of an enterprise. Based upon the analysis of the poll held by the authors, they analyze specific features of the modern production enterprise, forecasting difficulties, which may appear in an organization in the process of situation drift. Attention is paid to the fact that presence of a competitive offer in the absence of due attention to the enterprise development, its adaptation capability allows one to speak of temporary limitation of competitiveness of such an enterprise. Therefore, while forming the offer, which currently meets the demand, due attention is not paid to enterprise development, formation of adaptation capability. At the same time there are significant disparities in the perception of internal organization situation by the leaders and by the working personnel, information guarantee problems show the possible inefficiency of decisions and organization of their implementation as a process. Formation of problem zones within an organization forms an obstacle in the way of efficient use of the resources, minimizing the will of the staff towards development. It allows one to speak of temporary limitation of competitiveness of the company.

Keywords: competitiveness, competitive offer, organization, adaptation capabilities, internal organizational ties, static characteristics of the structure, dynamic characteristics of the structure, organization structure, market, target segment.

Contact information: Vlasyuk, Galina Viktrovna, 127994, Russia, Moskva, ul. Obraztsova, d.9, str. 9

References:
1. Fatkhutdinov R.A. Upravlenie konkurentosposobnost'yu organizatsii.-M.: Eksmo, 2005
2. Vlasyuk G.V. Konkurentosposobnost'. Sotsiologicheskiy aspekt: monografiya. – M.: Nauchnye tekhnologii, 2013
3. Faskhiev, Kh. A. Opredelenie konkurentosposobnosti predpriyatiya / Kh. A. Faskhiev // Marketing v Rossii i za rubezhom.-2009.-N4.-S. 75-83.
4. Starovoytov M.K., Fomin P.A. Prakticheskiy instrumentariy organizatsii upravleniya promyshlennym predpriyatiem:-M.: Vysshaya shkola, 2002
5. Shtompka P. Doverie-osnova obshchestva. – M.: LOGOS, 2012.
6. Aaker D. Strategichekoe rynochnoe upravlenie. 7-izd/ Per. s angliyskogo pod red. S.G.Bozhuk – SPB.: Piter, 2007, s. 40.
7. Vlasyuk G.V. Resursy sotsial'noy organizatsii-M.: ASV, 2010
8. Winter S.G. Understanding dynamic capabilities. // Strategic Management Journal, 2003 № 24 (10)
9. Pis'mennaya A.B. Povyshenie effektivnosti organizatsionnoy struktury upravleniya transportnoy kompaniey putem vnedreniya elementov matrichnoy struktury. // Vestnik Saratovskogo gosudarstvennogo sotsial'no-ekonomicheskogo universiteta. 2011. № 2.-S. 109-111.
10. Ansoff I. Strategicheskiy menedzhment. Klassicheskoe izdanie/ per. s angl. Pod redaktsiey Petrova A.N.-SPB.: Piter, 2009.
11. Vlasyuk G.V. Metody vyyavleniya problemnykh zon v organizatsii // Sovremennaya nauka: aktual'nye problemy teorii i praktiki. Seriya «Gumanitarnye nauki»-2013-№7-8-s. 48-53
12. Rubtsova M.V. Diskussiya o fenomene upravlyaemosti v postsovetskoy modeli upravleniya/Sotsial'noe obosnovanie strategiy gorodskogo, regional'nogo i korporativnogo razvitiya: roblemy i metody issledovaniy. Materialy IX Dridzevskikh chteniy / Redkollegiya: A.V.Tikhonov otv.red., E.M. Akimkin, E.I. Rabinovich, V.A. Shilova – M.: IS RAN, 2010, s.199
13. Vlasyuk G.V.Sovremennye metodiki vyyavleniya problemnykh zon v organizatsii/ Mirovoy opyt i otechestvennye traditsii upravleniya chelovecheskimi resursami. Chetvertaya Mezhdunarodnaya nauchno-prakticheskaya internet-konferentsiya, Moskva 3 aprelya 2013 g. Sbornik materialov/ Pod obshch. Red. V.P.Pugacheva. Red. koll.: G.V.Chernyaeva, V.G.Tikhen'kiy, E.V.Batovrina – M.: MAKS Press, 2013, s. 17-21
14. G.V. Vlasyuk Upravlenie organizatsiey izmeneniem potoka resursov vkhoda // Politika i Obshchestvo.-2013.-4.-C. 448-460. DOI: 10.7256/1812-8696.2013.04.9.

References (transliteration):
1. Fatkhutdinov R.A. Upravlenie konkurentosposobnost'yu organizatsii.-M.: Eksmo, 2005
2. Vlasyuk G.V. Konkurentosposobnost'. Sotsiologicheskiy aspekt: monografiya. – M.: Nauchnye tekhnologii, 2013
3. Faskhiev, Kh. A. Opredelenie konkurentosposobnosti predpriyatiya / Kh. A. Faskhiev // Marketing v Rossii i za rubezhom.-2009.-N4.-S. 75-83.
4. Starovoytov M.K., Fomin P.A. Prakticheskiy instrumentariy organizatsii upravleniya promyshlennym predpriyatiem:-M.: Vysshaya shkola, 2002
5. Shtompka P. Doverie-osnova obshchestva. – M.: LOGOS, 2012.
6. Aaker D. Strategichekoe rynochnoe upravlenie. 7-izd/ Per. s angliyskogo pod red. S.G.Bozhuk – SPB.: Piter, 2007, s. 40.
7. Vlasyuk G.V. Resursy sotsial'noy organizatsii-M.: ASV, 2010
8. Winter S.G. Understanding dynamic capabilities. // Strategic Management Journal, 2003 № 24 (10)
9. Pis'mennaya A.B. Povyshenie effektivnosti organizatsionnoy struktury upravleniya transportnoy kompaniey putem vnedreniya elementov matrichnoy struktury. // Vestnik Saratovskogo gosudarstvennogo sotsial'no-ekonomicheskogo universiteta. 2011. № 2.-S. 109-111.
10. Ansoff I. Strategicheskiy menedzhment. Klassicheskoe izdanie/ per. s angl. Pod redaktsiey Petrova A.N.-SPB.: Piter, 2009.
11. Vlasyuk G.V. Metody vyyavleniya problemnykh zon v organizatsii // Sovremennaya nauka: aktual'nye problemy teorii i praktiki. Seriya «Gumanitarnye nauki»-2013-№7-8-s. 48-53
12. Rubtsova M.V. Diskussiya o fenomene upravlyaemosti v postsovetskoy modeli upravleniya/Sotsial'noe obosnovanie strategiy gorodskogo, regional'nogo i korporativnogo razvitiya: roblemy i metody issledovaniy. Materialy IX Dridzevskikh chteniy / Redkollegiya: A.V.Tikhonov otv.red., E.M. Akimkin, E.I. Rabinovich, V.A. Shilova – M.: IS RAN, 2010, s.199
13. Vlasyuk G.V.Sovremennye metodiki vyyavleniya problemnykh zon v organizatsii/ Mirovoy opyt i otechestvennye traditsii upravleniya chelovecheskimi resursami. Chetvertaya Mezhdunarodnaya nauchno-prakticheskaya internet-konferentsiya, Moskva 3 aprelya 2013 g. Sbornik materialov/ Pod obshch. Red. V.P.Pugacheva. Red. koll.: G.V.Chernyaeva, V.G.Tikhen'kiy, E.V.Batovrina – M.: MAKS Press, 2013, s. 17-21
14. G.V. Vlasyuk Upravlenie organizatsiey izmeneniem potoka resursov vkhoda // Politika i Obshchestvo.-2013.-4.-C. 448-460. DOI: 10.7256/1812-8696.2013.04.9.

Abstract: Unlike the goods, the services have some specific features, which have to be taken into account. These specific features are due to the fact that the services are not material and cannot be preserved. The customer cannot see and evaluate the service before he purchases it, since the sale of service comes before its provision. That is why the choice of customer is based on trust towards the person providing services. The modern companies do not limit their business to the main sphere of activity, and they provide additional services both for the clients and for their own needs. For example, the production companies provide service support to their products, the transportation companies have their own warehouse and the electric stations start selling the electric energy. Additionally, many companies purchase exterior assets, which do not directly relate to the sphere of their basic activity.

Keywords: economics, management, quality, enterprise, services, system, support, base, activity.

Contact information: Mindin, Yuri Borisovich, 125993, Russia, Moscow, Leningradsky pr. 49

References:
1. Osnovy klassifikatsii uslug kak marketingovogo produkta A. Chelenkov. 2008 Moskva.
2. Upravlenie kachestvom. Uchebnoe posobie dlya vuzov. V.V. Okrepilov. M. «Ekonomika» 2006g.
3. «Servisnaya deyatel'nost'» uchebnoe posobie pod redaktsiey V. Romanovich M. «Piter» 2006g;
4. Mindlin Yu.B. Nalogovyy mekhanizm v sotsial'no-ekonomicheskoy sisteme regiona // Nalogi i nalogooblozhenie №6 2012g.

References (transliteration):
1. Osnovy klassifikatsii uslug kak marketingovogo produkta A. Chelenkov. 2008 Moskva.
2. Upravlenie kachestvom. Uchebnoe posobie dlya vuzov. V.V. Okrepilov. M. «Ekonomika» 2006g.
3. «Servisnaya deyatel'nost'» uchebnoe posobie pod redaktsiey V. Romanovich M. «Piter» 2006g;
4. Mindlin Yu.B. Nalogovyy mekhanizm v sotsial'no-ekonomicheskoy sisteme regiona // Nalogi i nalogooblozhenie №6 2012g.