Abstract: The subject of this research is the education system as the element of institutional environment of innovation development of the rural areas (including the Mari El Republic). The choice of the topic is substantiated by the issues that have accumulated in the agricultural sphere of the Russian Federation. The agriculture represents the second largest portion of the GRP of the Mari El Republic, but the statistical data testifies of a pressing need for solutions to the problem of shortage of qualified work resources in the rural areas. The goal of this work consists in formulation of measures for development of the regional education system, aimed at increasing the labor potential of the rural areas. The authors analyze the statistical data that characterizes the development of the labor potential of the Mari El Republic, and determine the key problems in this area. A conclusion is made that there is negative trends with regards to availability of labor resources in the rural areas of the Russian Federation (on the example of the Mari El Republic), as well as the need to implement a complex of measures that would be aimed at preparing human resources for agricultural sphere and increasing the workforce in the regions.

Keywords: professional certification, consulting, education system, institutional environment, employment potential, innovative development, structural imbalances, rural area, government regulation, complex approach

References:
Grachev S.A. Chelovecheskiy kapital kak resurs innovatsionnogo razvitiya regiona / S.A. Grachev, O.A. Donichev, T.B. Malkova // Ekonomicheskiy analiz: teoriya i praktika 5(452) – 2016 str. 64-77
Strategiya ustoychivogo razvitiya sel'skikh territoriy Rossiyskoy Federatsii na period do 2030 goda, utverzhdena rasporyazheniem Pravitel'stva RF ot 02.02.2015 ¹ 151-r
Perechen' porucheniy Prezidenta RF po itogam soveshchaniya po voprosam razrabotki professional'nykh standartov 9.12.2013 ¹ Pr-3050.
Ukaz Prezidenta RF ot 16.04.2014 ¹ 249 «O Natsional'nom sovete pri Prezidente Rossiyskoy Federatsii po professional'nym kvalifikatsiyam»
Rasporyazheniem Pravitel'stva RF ot 31.03.2014 ¹ 487-r "Ob utverzhdenii Kompleksnogo plana meropriyatiy po razrabotke professional'nykh standartov, ikh nezavisimoy professional'no-obshchestvennoy ekspertize i primeneniyu na 2014-2016 gody"
Postanovlenie Pravitel'stva Respubliki Mariy El ot 20.07.2015 ¹ 398 «O sozdanii otraslevogo obrazovatel'no-proizvodstvennogo klastera v agropromyshlennom komplekse Respubliki Mariy El»
http://www./maristat.gks.ru
Ozhogin V.B. Gosudarstvennoe regulirovanie institutsional'noy investitsionnoy sredy // Natsional'naya bezopasnost' / nota bene. - 2013. - 5. - C. 156 - 172. DOI: 10.7256/2073-8560.2013.5.9615.
Rozin V.M. K voprosu o prepodavanii dukhovnykh distsiplin // Pedagogika i prosveshchenie. - 2011. - 1. - C. 55 - 60.
Zaytseva I.V. Otsenka kachestva trudovogo potentsiala sel'skokhozyaystvennoy otrasli Stavropol'skogo kraya // Regional'naya ekonomika: teoriya i praktika.-2016.-¹ 1(424).-S. 144-152
Tikhiy V.I. Otsenka i osobennosti razvitiya sel'skikh territoriy regiona na primere Orlovskoy oblasti / V.I. Tikhiy, I.N. Sidorova // Regional'naya ekonomika: teoriya i praktika.-2016.-¹ 4(427).-S. 69-88
Golovina S.G. Otsenka resursnogo potentsiala razvitiya agrarnykh regionov / S.G. Golovina, S.V. Pugin // Ekonomicheskiy analiz: teoriya i praktika.-2016.-¹ 3(450).-S. 70-83.
Shakirova R.K. Predposylki i mery gosudarstvennogo nalogovogo regulirovaniya sel'skogo khozyaystva Respubliki Mariy El // Finansovaya analitika: problemy i resheniya.-2016.-¹ 19(301).-S. 28-47
Sudakova A.E. Monitoring sostoyaniya sel'skogo khozyaystva Rossii // Ekonomicheskiy analiz: teoriya i praktika.-2016.-¹ 2(449).-S. 42-50
Krutchankova K.A. Institutsional'naya sreda innovatsionnogo razvitiya ekonomiki regiona / K.A. Krutchankova, T.I. Bukhtiyarova // Fundamental'nye issledovaniya. – 2013. – ¹ 6-6. – S. 1485-1492; URL: http://www.fundamental-research.ru/ru/article/view?id=31765 (data obrashcheniya: 23.06.2016).
Andreev A.V. Rol' sfery obrazovaniya v protsesse politicheskoy modernizatsii v RF // Politika i Obshchestvo. - 2015. - 8. - C. 989 - 995. DOI: 10.7256/1812-8696.2015.8.16087.
Strel'tsov S.A. Analiz institutsional'noy sredy innovatsionnoy sfery // Sotsial'no-ekonomicheskie yavleniya i protsessy.-2011.-¹ 8 (030).-S. 140-144.
Sukharev O.S. Instituty, povedenie agentov i effektivnost' // Zhurnal institutsional'nykh issledovaniy.-2016.-Tom 8.-¹ 1.-S. 54-71
Rabkin S.V. Strategicheskie otrasli i garantii obespecheniya ekonomicheskoy bezopasnosti: poisk novoy modeli industrializatsii // Voprosy bezopasnosti. - 2014. - 6. - C. 1 - 17. DOI: 10.7256/2409-7543.2014.6.14710. URL: http://www.e-notabene.ru/nb/article_14710.html
Rabkin S.V. Ekonomicheskaya bezopasnost' kak institutsional'naya osnova modernizatsii strategicheskikh otrasley ekonomiki Rossii i Kitaya. // Voprosy bezopasnosti. - 2014. - 5. - C. 63 - 74. DOI: 10.7256/2409-7543.2014.5.14030. URL: http://www.e-notabene.ru/nb/article_14030.html
Boldyrev S.N. Modernizatsiya ekonomiki Rossii na osnove institutsional'nykh izmeneniy // Sotsial'no-ekonomicheskie yavleniya i protsessy.-2012.-¹ 4 (038).-S. 15-18.
Zhabina V. V. Innovatsionnaya kul'tura kak faktor sbalansirovannogo innovatsionnogo razvitiya obshchestva i cheloveka // Politika i Obshchestvo. - 2012. - 7. - C. 39 - 50.
Trofimova I.N. Innovatsionnoe neravenstvo territoriy: faktory, usloviya, effekty // Politika i Obshchestvo. - 2016. - 1. - C. 73 - 82. DOI: 10.7256/1812-8696.2016.1.16600.
Kondakov I.A. Modernizatsiya rossiyskoy ekonomiki kak imperativ innovatsionnogo razvitiya strany v budushchem // Ekonomicheskie i sotsial'nye peremeny: fakty, tendentsii, prognoz.-2011.-¹ 4 (16).-S. 43-57
Kotlyarova S.N. Formirovanie i razvitie regional'nykh institutov // Vestnik Tomskogo universiteta. Ekonomika.-2014.-¹ 3 (27).-S. 99-109.
Soldatova A.O. Diversifikatsiya ekonomiki cherez razvitie importozameshchayushchikh proizvodstv // Nauchnye itogi goda: dostizheniya, proekty, gipotezy.-2015.-¹ 5.-S. 199-203
Voronina A.S. Innovatsionnoe razvitie rossiyskoy ekonomiki: problemy i blizhayshie perspektivy / A.S. Voronina, Yu.N. Pykhteev, A.M. Samochadin // Mezhdunarodnyy zhurnal prikladnykh i fundamental'nykh issledovaniy. – 2015. – ¹ 8-4. – S. 708-712; [Elektronnyy resurs]. URL: http://www.applied-research.ru/ru/article/view?id=7225 (data obrashcheniya: 23.06.2016).
Antonova Z.G. Problemy ekonomicheskogo rosta v Rossii v sovremennykh usloviyakh / Z.G. Antonova, L.V. Komarevtseva, V.I. Livshits // Vestnik Tomskogo universiteta. Ekonomicheskaya seriya.-2012.-¹ 1 (17).-S. 5-16
Stiglits Dzh. Kto poteryal Rossiyu? // Ekovest.-2004.-Vyp. 4.-¹ 1.-S. 4-37.
Loyko A.I. Modernizatsiya ekonomiki i ee institutsional'nykh resursov // Ekonomika.-2014.-¹ 2.-S. 6-10.

References (transliteration):
Grachev S.A. Chelovecheskiy kapital kak resurs innovatsionnogo razvitiya regiona / S.A. Grachev, O.A. Donichev, T.B. Malkova // Ekonomicheskiy analiz: teoriya i praktika 5(452) – 2016 str. 64-77
Strategiya ustoychivogo razvitiya sel'skikh territoriy Rossiyskoy Federatsii na period do 2030 goda, utverzhdena rasporyazheniem Pravitel'stva RF ot 02.02.2015 ¹ 151-r
Perechen' porucheniy Prezidenta RF po itogam soveshchaniya po voprosam razrabotki professional'nykh standartov 9.12.2013 ¹ Pr-3050.
Ukaz Prezidenta RF ot 16.04.2014 ¹ 249 «O Natsional'nom sovete pri Prezidente Rossiyskoy Federatsii po professional'nym kvalifikatsiyam»
Rasporyazheniem Pravitel'stva RF ot 31.03.2014 ¹ 487-r "Ob utverzhdenii Kompleksnogo plana meropriyatiy po razrabotke professional'nykh standartov, ikh nezavisimoy professional'no-obshchestvennoy ekspertize i primeneniyu na 2014-2016 gody"
Postanovlenie Pravitel'stva Respubliki Mariy El ot 20.07.2015 ¹ 398 «O sozdanii otraslevogo obrazovatel'no-proizvodstvennogo klastera v agropromyshlennom komplekse Respubliki Mariy El»
http://www./maristat.gks.ru
Ozhogin V.B. Gosudarstvennoe regulirovanie institutsional'noy investitsionnoy sredy // Natsional'naya bezopasnost' / nota bene. - 2013. - 5. - C. 156 - 172. DOI: 10.7256/2073-8560.2013.5.9615.
Rozin V.M. K voprosu o prepodavanii dukhovnykh distsiplin // Pedagogika i prosveshchenie. - 2011. - 1. - C. 55 - 60.
Zaytseva I.V. Otsenka kachestva trudovogo potentsiala sel'skokhozyaystvennoy otrasli Stavropol'skogo kraya // Regional'naya ekonomika: teoriya i praktika.-2016.-¹ 1(424).-S. 144-152
Tikhiy V.I. Otsenka i osobennosti razvitiya sel'skikh territoriy regiona na primere Orlovskoy oblasti / V.I. Tikhiy, I.N. Sidorova // Regional'naya ekonomika: teoriya i praktika.-2016.-¹ 4(427).-S. 69-88
Golovina S.G. Otsenka resursnogo potentsiala razvitiya agrarnykh regionov / S.G. Golovina, S.V. Pugin // Ekonomicheskiy analiz: teoriya i praktika.-2016.-¹ 3(450).-S. 70-83.
Shakirova R.K. Predposylki i mery gosudarstvennogo nalogovogo regulirovaniya sel'skogo khozyaystva Respubliki Mariy El // Finansovaya analitika: problemy i resheniya.-2016.-¹ 19(301).-S. 28-47
Sudakova A.E. Monitoring sostoyaniya sel'skogo khozyaystva Rossii // Ekonomicheskiy analiz: teoriya i praktika.-2016.-¹ 2(449).-S. 42-50
Krutchankova K.A. Institutsional'naya sreda innovatsionnogo razvitiya ekonomiki regiona / K.A. Krutchankova, T.I. Bukhtiyarova // Fundamental'nye issledovaniya. – 2013. – ¹ 6-6. – S. 1485-1492; URL: http://www.fundamental-research.ru/ru/article/view?id=31765 (data obrashcheniya: 23.06.2016).
Andreev A.V. Rol' sfery obrazovaniya v protsesse politicheskoy modernizatsii v RF // Politika i Obshchestvo. - 2015. - 8. - C. 989 - 995. DOI: 10.7256/1812-8696.2015.8.16087.
Strel'tsov S.A. Analiz institutsional'noy sredy innovatsionnoy sfery // Sotsial'no-ekonomicheskie yavleniya i protsessy.-2011.-¹ 8 (030).-S. 140-144.
Sukharev O.S. Instituty, povedenie agentov i effektivnost' // Zhurnal institutsional'nykh issledovaniy.-2016.-Tom 8.-¹ 1.-S. 54-71
Rabkin S.V. Strategicheskie otrasli i garantii obespecheniya ekonomicheskoy bezopasnosti: poisk novoy modeli industrializatsii // Voprosy bezopasnosti. - 2014. - 6. - C. 1 - 17. DOI: 10.7256/2409-7543.2014.6.14710. URL: http://www.e-notabene.ru/nb/article_14710.html
Rabkin S.V. Ekonomicheskaya bezopasnost' kak institutsional'naya osnova modernizatsii strategicheskikh otrasley ekonomiki Rossii i Kitaya. // Voprosy bezopasnosti. - 2014. - 5. - C. 63 - 74. DOI: 10.7256/2409-7543.2014.5.14030. URL: http://www.e-notabene.ru/nb/article_14030.html
Boldyrev S.N. Modernizatsiya ekonomiki Rossii na osnove institutsional'nykh izmeneniy // Sotsial'no-ekonomicheskie yavleniya i protsessy.-2012.-¹ 4 (038).-S. 15-18.
Zhabina V. V. Innovatsionnaya kul'tura kak faktor sbalansirovannogo innovatsionnogo razvitiya obshchestva i cheloveka // Politika i Obshchestvo. - 2012. - 7. - C. 39 - 50.
Trofimova I.N. Innovatsionnoe neravenstvo territoriy: faktory, usloviya, effekty // Politika i Obshchestvo. - 2016. - 1. - C. 73 - 82. DOI: 10.7256/1812-8696.2016.1.16600.
Kondakov I.A. Modernizatsiya rossiyskoy ekonomiki kak imperativ innovatsionnogo razvitiya strany v budushchem // Ekonomicheskie i sotsial'nye peremeny: fakty, tendentsii, prognoz.-2011.-¹ 4 (16).-S. 43-57
Kotlyarova S.N. Formirovanie i razvitie regional'nykh institutov // Vestnik Tomskogo universiteta. Ekonomika.-2014.-¹ 3 (27).-S. 99-109.
Soldatova A.O. Diversifikatsiya ekonomiki cherez razvitie importozameshchayushchikh proizvodstv // Nauchnye itogi goda: dostizheniya, proekty, gipotezy.-2015.-¹ 5.-S. 199-203
Voronina A.S. Innovatsionnoe razvitie rossiyskoy ekonomiki: problemy i blizhayshie perspektivy / A.S. Voronina, Yu.N. Pykhteev, A.M. Samochadin // Mezhdunarodnyy zhurnal prikladnykh i fundamental'nykh issledovaniy. – 2015. – ¹ 8-4. – S. 708-712; [Elektronnyy resurs]. URL: http://www.applied-research.ru/ru/article/view?id=7225 (data obrashcheniya: 23.06.2016).
Antonova Z.G. Problemy ekonomicheskogo rosta v Rossii v sovremennykh usloviyakh / Z.G. Antonova, L.V. Komarevtseva, V.I. Livshits // Vestnik Tomskogo universiteta. Ekonomicheskaya seriya.-2012.-¹ 1 (17).-S. 5-16
Stiglits Dzh. Kto poteryal Rossiyu? // Ekovest.-2004.-Vyp. 4.-¹ 1.-S. 4-37.
Loyko A.I. Modernizatsiya ekonomiki i ee institutsional'nykh resursov // Ekonomika.-2014.-¹ 2.-S. 6-10.

Abstract: The subject of this article is the theory of generations of Hove N. and W. Strauss, the reasons for its popularity, and the phenomena that it reflects. This theory became popular in Russia in the last decade and has a significant impact on the HR policy of many organizations. One of the reasons for its popularity simplicity this theory compared with other approaches of division into groups of workers to simplification of HR policy. However, this theory is a reflection of the competition of employers in the labor market.The first part of the article contains analyze the most effective modern approaches of dividing workers into groups. This division is necessary to organize and simplify HR policy organizations. It is shown that this theory offers the easiest way to classify employees that facilitates the work of HR departments.In the second part of the article, however, describes the mechanisms of competition of employers for the most highly qualified young professionals. To attract them the most successful companies offer new and attractive working conditions for the creation of a high demand for their jobs. Eventually, the most successful offers employers become the norm. This mechanism is similar to the life cycle of product on market. Moment of widespread new working standards can be mistakenly perceived as youth impose their requirements to employers, which is the cause of the theory of generations. However, this approach forces the most inert of employers to defend themselves, focusing on the older generation. This personnel policy is incorrect in a situation of employers competition and dangerous for the company. The example of the theory of generations shows a real need to understand the market mechanisms for the future of the organization.

Keywords: HR policy, Management classification, Generation Y, Generation X, Employee classification, Product life cycle, Youth , Employer competition, Job market, Theory of generations

References:
Goncharova N.P., Noyanzina O.E. Sub'ektivnoe sostoyanie sotsial'noy eksklyuzii migrantskogo soobshchestva na rynke truda Altayskogo kraya // Natsional'naya bezopasnost' / nota bene. - 2014. - 5. - C. 725 - 738. DOI: 10.7256/2073-8560.2014.5.10972.
Manoylo A.V. Paradigmy upravleniya mezhdunarodnymi konfliktami: konkurentsiya ili konfrontatsiya. // Natsional'naya bezopasnost' / nota bene. 2011. ¹ 5. S. 135-142.
Sledzevskiy I.V., Filippov V.R., Khabenskaya E.O. Vliyanie SMI na formirovanie etnicheskikh stereotipov obshchestvennogo soznaniya v stolichnom megapolise. M., 2005.
Filippova E.I., Filippov V.R. Gosudarstvo i obshchestvo pered litsom sotsial'nogo krizisa (dve paradigmy: rossiyskaya i frantsuzskaya) // Ezhegodnyy doklad Seti etnologicheskogo monitoringa i rannego preduprezhdeniya konfliktov. 2005. Moskva, 2006. S. 12-25.
Fukolova Yu. Idu na Kh, Kak kompaniya «Vympelkom» priruchila «igrekov». Zhurnal "Kommersant' Sekret Firmy" ¹6 ot 02.06.2014, str. 46.
McGregor D. M. The human side of enterprise. Management Review. November 1957. p. 22-28. Reprinted from the Proceedings of the Fifth Anniversary Convocation of the School of Industrial Management, MIT, April 9, 1957, p. 166-171
Shusterova L., The New Theory of Generations. The Moscow Times. 09.04.2012. // [Elektronnyy resurs] http://www.themoscowtimes.com/business/business_for_business/article/the-new-theory-of-generations/467568.html (data obrashcheniya 05.11.2015).
Shapiro S. A. Motivatsiya i stimulirovanie personala. M.: GrossMedia, 2005.-224 s.
KELLY. Motivatsiya personala 2015 // [Elektronnyy resurs] http://www.kellyservices.ru/uploadedFiles/1-Images/MISC_Images/RU_Docs/Motivatsiya%20personala%20v%20Rossii%202015.pdf (data obrashcheniya 05.11.2015).
Gardner W.L., Martinko M.J. Using the Myers-Briggs Type Indicator to study managers: A literature review and research agenda. 1996. Journal of Management 22: 45–83. doi:10.1177/014920639602200103.
Dorofeeva L.I. Menedzhment. Konspekt lektsiy DOC. M.: Eksmo, 2007.
Magura M., Kurbatova M.Soderzhatel'nye teorii motivatsii // Upravlenie personalom.-N13-14. – 2007.
Kudryavtseva E.I. Upravlenie personalom. Uchebnaya tetrad'. / E.I. Kudryavtseva — SPb: Izd-vo MIPK, 2008.
Kopylatov I.A., Efremov O.Yu. Upravlenie personalom – SPb., 2000. – 400 s.
Hromádková T. Po workoholicích z éry X nastupují do práce mladí příslušníci generace Y. Jací jsou? 26.04.2013 / iHNed.cz. Perevod InoSMI. // [Elektronnyy resurs] http://inosmi.ru/world/20130611/209925956.html#ixzz3mVvJHC5s (data obrashcheniya 05.11.2015).
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Terry P., Gyll S., Derr C.B. Carer orientation: multi-generational talent management. Global novations. 2007.
Kochetkova A. Minus igrek. 18.02.2014. Biznes-zhurnal // [elektronnyy resurs] http://b-mag.ru/2014/russia/minus-igrek/ (data obrashcheniya 05.11.2015).
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Hamblett C., Deverson J. Generation X, London: Tandem Books. Hartley. 1965, 192p.
Strauss W., Howe N. The Fourth Turning: An American Prophecy. New York: Broadway Books, 1997.
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Borodin E.A. Noosfernaya teoriya V.I. Vernadskogo kak bazovaya platforma teorii i metodologii noovitizma // Mezhdunarodnye otnosheniya. - 2014. - 3. - C. 458 - 471. DOI: 10.7256/2305-560X.2014.3.12177.

References (transliteration):
Goncharova N.P., Noyanzina O.E. Sub'ektivnoe sostoyanie sotsial'noy eksklyuzii migrantskogo soobshchestva na rynke truda Altayskogo kraya // Natsional'naya bezopasnost' / nota bene. - 2014. - 5. - C. 725 - 738. DOI: 10.7256/2073-8560.2014.5.10972.
Manoylo A.V. Paradigmy upravleniya mezhdunarodnymi konfliktami: konkurentsiya ili konfrontatsiya. // Natsional'naya bezopasnost' / nota bene. 2011. ¹ 5. S. 135-142.
Sledzevskiy I.V., Filippov V.R., Khabenskaya E.O. Vliyanie SMI na formirovanie etnicheskikh stereotipov obshchestvennogo soznaniya v stolichnom megapolise. M., 2005.
Filippova E.I., Filippov V.R. Gosudarstvo i obshchestvo pered litsom sotsial'nogo krizisa (dve paradigmy: rossiyskaya i frantsuzskaya) // Ezhegodnyy doklad Seti etnologicheskogo monitoringa i rannego preduprezhdeniya konfliktov. 2005. Moskva, 2006. S. 12-25.
Fukolova Yu. Idu na Kh, Kak kompaniya «Vympelkom» priruchila «igrekov». Zhurnal "Kommersant' Sekret Firmy" ¹6 ot 02.06.2014, str. 46.
McGregor D. M. The human side of enterprise. Management Review. November 1957. p. 22-28. Reprinted from the Proceedings of the Fifth Anniversary Convocation of the School of Industrial Management, MIT, April 9, 1957, p. 166-171
Shusterova L., The New Theory of Generations. The Moscow Times. 09.04.2012. // [Elektronnyy resurs] http://www.themoscowtimes.com/business/business_for_business/article/the-new-theory-of-generations/467568.html (data obrashcheniya 05.11.2015).
Shapiro S. A. Motivatsiya i stimulirovanie personala. M.: GrossMedia, 2005.-224 s.
KELLY. Motivatsiya personala 2015 // [Elektronnyy resurs] http://www.kellyservices.ru/uploadedFiles/1-Images/MISC_Images/RU_Docs/Motivatsiya%20personala%20v%20Rossii%202015.pdf (data obrashcheniya 05.11.2015).
Gardner W.L., Martinko M.J. Using the Myers-Briggs Type Indicator to study managers: A literature review and research agenda. 1996. Journal of Management 22: 45–83. doi:10.1177/014920639602200103.
Dorofeeva L.I. Menedzhment. Konspekt lektsiy DOC. M.: Eksmo, 2007.
Magura M., Kurbatova M.Soderzhatel'nye teorii motivatsii // Upravlenie personalom.-N13-14. – 2007.
Kudryavtseva E.I. Upravlenie personalom. Uchebnaya tetrad'. / E.I. Kudryavtseva — SPb: Izd-vo MIPK, 2008.
Kopylatov I.A., Efremov O.Yu. Upravlenie personalom – SPb., 2000. – 400 s.
Hromádková T. Po workoholicích z éry X nastupují do práce mladí příslušníci generace Y. Jací jsou? 26.04.2013 / iHNed.cz. Perevod InoSMI. // [Elektronnyy resurs] http://inosmi.ru/world/20130611/209925956.html#ixzz3mVvJHC5s (data obrashcheniya 05.11.2015).
Ul'yanova N. Pozhilye i perspektivnye. 27.11.2014 // [Elektronnyy resurs] Biznes-zhurnal. http://b-mag.ru/2014/kadryi/pozhilyie-perspektivnyie/ (data obrashcheniya 05.11.2015).
Terry P., Gyll S., Derr C.B. Carer orientation: multi-generational talent management. Global novations. 2007.
Kochetkova A. Minus igrek. 18.02.2014. Biznes-zhurnal // [elektronnyy resurs] http://b-mag.ru/2014/russia/minus-igrek/ (data obrashcheniya 05.11.2015).
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Lyasina I. Yu., Sokolov R. V., Khvan N. S. Praktika primeneniya teorii pokoleniy v issledovanii razlichiy tsennostey rossiyan // Izvestiya Volgogradskogo gosudarstvennogo tekhnicheskogo universiteta: mezhvuz. sb. nauch. st. ¹ 16(143) 2014 / VolgGTU.
Ferapontova M.V. Udovletvorennost' zhizn'yu i optimizm u professionalov na raznykh etapakh zhiznennogo puti. // Psikholog. - 2013. - 5. - C. 61 - 70. DOI: 10.7256/2409-8701.2013.5.8796. URL: http://www.e-notabene.ru/psp/article_8796.html
Borodin E.A. Noosfernaya teoriya V.I. Vernadskogo kak bazovaya platforma teorii i metodologii noovitizma // Mezhdunarodnye otnosheniya. - 2014. - 3. - C. 458 - 471. DOI: 10.7256/2305-560X.2014.3.12177.

Abstract: In the current hyper-competitive market every company must employ innovative technologies in both, production and management, in order to stay competitive and effectively operate on the market. The upper management is faced with a new asset, which requires devising a long-term development strategy – the intellectual capital of the organization. This article examines the first step in structuring this strategy – analysis of the corresponding intellectual collectives. It is necessary to conduct and audit and accounting assessment of the entire intellectual capital, as well as it separate components: human, structural, and organizational capitals. These procedures should be realized based on the goals of the company, which can be divided into two types: increasing the efficiency of the internal management and preparation of external accounting. This work presents detailed criteria for structuring the assessment of human resources as a component of intellectual capital that is a priority source for increasing competitiveness of the company.

Keywords: Innovational management, Organizational capital, Competitiveness, Intellectual capital, Assessment of intangible assets , Human capital, Structural capital, Innovative companies, Increasing efficiency, Personnel management

References:
Metodologicheskoe obosnovanie otsenki intellektual'nogo kapitala innovatorov.
Intellektual'nyy kapital. Materializatsiya intellektual'nykh resursov v global'noy ekonomike / V.V. Makarov, M.V. Semenova, A.S. Yastrebov; pod red. V.V. Makarova. SPb.: Politekhnika, 2012. 688 s.: il.
Proekt standarta po upravleniyu intellektual'nym kapitalom na predpriyatii // Dresvyannikov V.A. / Zhurnal Standarty i Kachestvo. 2008. ¹ 9. S. 48-49.
Intellektual'nyy kapital: praktika upravleniya / Ruus Y., Payk S., Fernstrem L. / Per. s angl. Pod red. V.K. Dermanova; Vysshaya shkola menedzhmenta SPBGU. 3-e izd. SPb.: Iz-vo «Vysshaya shkola menedzhmenta», 2010. S. 65.
Uchet intellektual'nogo kapitala: soglasovanie tseley i podkhodov / Lyu Gloriya, Van Erik // Zhurnal: Motivatsiya i oplata truda. 2013. ¹ 3. S. 54.
Otsenka intellektual'noy sobstvennosti: Uch. posobie / Pod red. S. A. Smirnova. M.: Finansy i statistika, 2002. 352 s.: il.
Otsenka personala: chetkiy algoritm deystviy kachestvennye prakticheskie resheniya / A.A. Vuchkovich-Stadnik. M.: Eksmo, 2008. 192 s.
Otsenka personala: psikhologicheskie i psikhofiziologicheskie metody / Aleksandr Soshnikov, Aleksandr Pelenitsyn. M.: Eksmo, 2009. 240 s.
Spravochnik psikhologa-konsul'tanta organizatsii / O.N. Istratova, T.V. Eksakusto. Rostov n/D: Feniks, 2006. 638 s.
Shnayder B., Shmitt N. Personal dlya organizatsii: nauchnyy podkhod k poisku, otboru, otsenke i uderzhaniyu sotrudnikov / Per. s angl. Pod red. N. V. Grishinoy i M. B. Kurbatovoy. SPb.: Ekonomicheskaya shkola, 2004. 560 s.
Upravlenie innovatsiyami: uchebnik dlya bakalavrov / V.P. Barancheev, N.P. Maslennikova, V.M. Mishin. 2-e izd., pererab. i dop. M.: Izdatel'stvo Yurayt; ID Yurayt, 2012. 711 s. Seriya: Bakalavr, Uglublennyy kurs.
Desyat' kriteriev otsenki personala / Yu.A. Petrova, E.B. Spiridonova. Rostov n/D : Feniks, 2013. 157 s.
Magura M. I., Kurbatova M. B. Otsenka raboty personala. M.: OOO «Zhurnal «Upravlenie personalom», 2005. 224 s.
Bruking E. / Intellektual'nyy kapital // Per. s angl. Pod red. L. N. Kovalik. SPb.: Piter, 2001. 288 s.: il. – (Seriya «Teoriya i praktika menedzhmenta»).
Upravlenie intellektual'nym kapitalom razvivayushcheysya kompanii: uch. posobie / N.N. Shash. M. : Magistr: INFRA-M, 2014. 368 s.

References (transliteration):
Metodologicheskoe obosnovanie otsenki intellektual'nogo kapitala innovatorov.
Intellektual'nyy kapital. Materializatsiya intellektual'nykh resursov v global'noy ekonomike / V.V. Makarov, M.V. Semenova, A.S. Yastrebov; pod red. V.V. Makarova. SPb.: Politekhnika, 2012. 688 s.: il.
Proekt standarta po upravleniyu intellektual'nym kapitalom na predpriyatii // Dresvyannikov V.A. / Zhurnal Standarty i Kachestvo. 2008. ¹ 9. S. 48-49.
Intellektual'nyy kapital: praktika upravleniya / Ruus Y., Payk S., Fernstrem L. / Per. s angl. Pod red. V.K. Dermanova; Vysshaya shkola menedzhmenta SPBGU. 3-e izd. SPb.: Iz-vo «Vysshaya shkola menedzhmenta», 2010. S. 65.
Uchet intellektual'nogo kapitala: soglasovanie tseley i podkhodov / Lyu Gloriya, Van Erik // Zhurnal: Motivatsiya i oplata truda. 2013. ¹ 3. S. 54.
Otsenka intellektual'noy sobstvennosti: Uch. posobie / Pod red. S. A. Smirnova. M.: Finansy i statistika, 2002. 352 s.: il.
Otsenka personala: chetkiy algoritm deystviy kachestvennye prakticheskie resheniya / A.A. Vuchkovich-Stadnik. M.: Eksmo, 2008. 192 s.
Otsenka personala: psikhologicheskie i psikhofiziologicheskie metody / Aleksandr Soshnikov, Aleksandr Pelenitsyn. M.: Eksmo, 2009. 240 s.
Spravochnik psikhologa-konsul'tanta organizatsii / O.N. Istratova, T.V. Eksakusto. Rostov n/D: Feniks, 2006. 638 s.
Shnayder B., Shmitt N. Personal dlya organizatsii: nauchnyy podkhod k poisku, otboru, otsenke i uderzhaniyu sotrudnikov / Per. s angl. Pod red. N. V. Grishinoy i M. B. Kurbatovoy. SPb.: Ekonomicheskaya shkola, 2004. 560 s.
Upravlenie innovatsiyami: uchebnik dlya bakalavrov / V.P. Barancheev, N.P. Maslennikova, V.M. Mishin. 2-e izd., pererab. i dop. M.: Izdatel'stvo Yurayt; ID Yurayt, 2012. 711 s. Seriya: Bakalavr, Uglublennyy kurs.
Desyat' kriteriev otsenki personala / Yu.A. Petrova, E.B. Spiridonova. Rostov n/D : Feniks, 2013. 157 s.
Magura M. I., Kurbatova M. B. Otsenka raboty personala. M.: OOO «Zhurnal «Upravlenie personalom», 2005. 224 s.
Bruking E. / Intellektual'nyy kapital // Per. s angl. Pod red. L. N. Kovalik. SPb.: Piter, 2001. 288 s.: il. – (Seriya «Teoriya i praktika menedzhmenta»).
Upravlenie intellektual'nym kapitalom razvivayushcheysya kompanii: uch. posobie / N.N. Shash. M. : Magistr: INFRA-M, 2014. 368 s.

Abstract: The subject of the study is to examine the problems of management of medical staff and other personnel in a large multi-purpose hospital, focusing attention on the need for a considerate selection of methods for personnel performance assessment, evaluation and incentives, and differentiated approaches to the human resource potential in the common areas of development common of all branches, centers, departments, as well as and classifications of the principles and rules work to improve working conditions. The study summarizes scientific and practical expertise of the author, tying latest personnel management advancements to the subject of the study. The research methodology is based on the methods of system analysis, control theory, expert assessments, medical sociology, psychology of work. The culmination of this research demonstrates that the identifying indicators for work assessment of medical, paramedical and other staff of the medical institution is fundamental to fulfilling the tasks of control theory development, the creation of automated information personnel management systems and the applied aspects of medical institution management developed in daily practice.

Keywords: professional training management, medical IT, medical personnel, multi-purpose hospital, healthcare management , personnel policies, placement of personnel, personnel management, automated control systems, medical staff qualimetry

References:
Shipilov V.V., Sakharov O.V. Planirovanie variantov grupp ispolniteley dlya obespecheniya vypolneniya etapov proekta // Nelineynyy mir. 2014. T. 12. ¹ 7. S. 84-86.
Shipilov V.V., Sakharov O.V. Modelirovanie podbora i rasstanovki kadrov s uchetom ikh professional'nykh navykov dlya vypolneniya proektov // Voprosy teorii bezopasnosti i ustoychivosti sistem. 2014. ¹ 16. S. 153-164.
Shibanov G.P. Poryadok formirovaniya ekspertnykh grupp i provedeniya kollektivnoy ekspertizy // Informatsionnye tekhnologii. 2003. ¹12. S. 26-29.
Fedorov M.V., Kalinin K.M., Bogomolov A.V., Stetsyuk A.N. Matematicheskaya model' avtomatizirovannogo kontrolya vypolneniya meropriyatiy v organakh voennogo upravleniya // Informatsionno-izmeritel'nye i upravlyayushchie sistemy. 2011. T. 9. ¹ 5. S. 46-54.
Ushakov I.B., Bogomolov A.V. Informatizatsiya programm personifitsirovannoy adaptatsionnoy meditsiny // Vestnik Rossiyskoy akademii meditsinskikh nauk. 2014. ¹ 5-6. S. 124-128.
Stolyar V.P. Metodologicheskie osobennosti prognozirovaniya situatsionnoy meditsinskoy obstanovki // Trendy i upravlenie. 2015. ¹ 1. S. 3-9.
Novikov V.A., Maksimov I.B., Stolyar V.P., Sobakin S.L., Ivanov V.V. O rasshirenii funktsional'nosti meditsinskoy informatsionnoy sistemy GVKG im. N.N.Burdenko // Voenno-meditsinskiy zhurnal. 2012. T. 333. ¹ 10. S. 4-11.
Kukushkin Yu.A., Bogomolov A.V., Ushakov I.B. Matematicheskoe obespechenie otsenivaniya sostoyaniya material'nykh sistem // Informatsionnye tekhnologii. 2004. ¹ 7 (prilozhenie). 32 s.
Maksimov I.B., Stolyar V.P., Bogomolov A.V. Prikladnaya teoriya informatsionnogo obespecheniya mediko-biologicheskikh issledovaniy. M.: Binom, 2013. 312 s.
Kolomiets L.V., Fedorov M.V., Bogomolov A.V., Merezhko A.N., Soldatov A.S., Esev A.A. Metod podderzhki prinyatiya resheniy po upravleniyu resursami pri ispytaniyakh aviatsionnoy tekhniki // Informatsionno-izmeritel'nye i upravlyayushchie sistemy. 2010. T. 8. ¹ 5. S. 38-40.
Kozlov V.E., Bogomolov A.V., Rudakov S.V., Olenchenko V.T. Matematicheskoe obespechenie obrabotki reytingovoy informatsii v zadachakh ekspertnogo otsenivaniya // Mir izmereniy. 2012. ¹ 9. S. 42-49.
Esev A.A., Merezhko A.N., Tkachuk A.V. Tekhnologiya kvalimetrii tekhnicheskogo urovnya slozhnykh sistem // Vestnik komp'yuternykh i informatsionnykh tekhnologiy. 2014. ¹ 7 (121). S. 28-34.
Gubko M., Korgin N., Novikov D. Upravlenie organizatsionnymi sistemami: sovremennye nauchnye napravleniya // Problemy teorii i praktiki upravleniya. 2011. ¹ 12. S. 62-71.
Golosovskiy M.S., Shashin A.E. Tekhnologiya adaptivnogo sinteza sistemy testovogo kontrolya kachestva avtomatizirovannogo obucheniya // V sbornike: Sistemnyy analiz v meditsine (SAM 2014) Materialy VIII mezhdunarodnoy nauchnoy konferentsii. Dal'nevostochnyy nauchnyy tsentr fiziologii i patologii dykhaniya SO RAMN. 2014. S. 71-74.
Vorona A.A., Gerasimenko V.D., Kozlovskiy E.A., Kukushkin Yu.A., Bogomolov A.V. Mediko-psikhologicheskoe prognozirovanie professional'noy gotovnosti vypusknika voenno-uchebnogo zavedeniya // Voenno-meditsinskiy zhurnal. 2012. T. 333. ¹ 1. S. 40-44.
Bogomolov A.V., Zueva T.V., Chikova S.S., Golosovskiy M.S. Ekspertno-analiticheskoe obosnovanie prioritetnykh napravleniy sovershenstvovaniya sistemy preduprezhdeniya biologicheskikh terroristicheskikh aktov // Informatika i sistemy upravleniya. 2009. ¹ 4. S. 134-136.
Bogomolov A.V., Gridin L.A., Kukushkin Yu.A., Ushakov I.B. Diagnostika sostoyaniya cheloveka: matematicheskie podkhody. M.: Meditsina, 2003. 464 s.
Berzin I.A., Bogomolov A.V., Sipakov A.S. Upravlenie zdorov'em personala, zanyatogo na rabotakh s khimicheskim oruzhiem // Khimicheskoe razoruzhenie. 2005. ¹ 8. S. 10.
Berezhetskaya A.E., Kalinina N.Yu., Novikov D.A. Modelirovanie protsessa soglasovaniya interesov v zadachakh funktsionirovaniya komand upravleniya proektami // Ekonomika i menedzhment sistem upravleniya. 2011. T. 1. ¹ 1. S. 17-21.
Batov A.V., Novikov D.A. Klassifikatsiya individual'nykh strategiy predlozheniya truda // Vestnik ekonomicheskoy integratsii. 2010. ¹ 7. S. 19-28.
An R., Benya F.M., Stolyar V.P., Grebenshchikov V.N., Zryanina N.V. Vozmozhnosti optimizatsii vzaimodeystviya nachal'nikov otdeleniy garnizonnykh gospitaley i glavnykh meditsinskikh spetsialistov okruga // Voenno-meditsinskiy zhurnal. 2006. T. 327. ¹ 9. S. 61-62.
Shpudeyko S.A., Bogomolov A.V. Metodologicheskie osnovy organizatsii nemonotonnykh protsessov obucheniya slozhnym vidam deyatel'nosti na osnove teorii transformatsionnogo obucheniya // Informatsionnye tekhnologii. 2006. ¹ 3. S. 74-79.
Shcheglov I.N., Pechatnov Yu.A., Bogomolov A.V. Intensifikatsiya razrabotki avtomatizirovannykh sistem obucheniya na osnove neyrosetevykh tekhnologiy // Informatsionnye tekhnologii. 2003. ¹ 4. S. 31.
Bogomolov A.V., Kukushkin Yu.A. Avtomatizatsiya personifitsirovannogo monitoringa usloviy truda // Avtomatizatsiya. Sovremennye tekhnologii. 2015. ¹ 3. S. 6-8.
Shcheglov I.N., Bogomolov A.V., Pechatnov Yu.A. Issledovanie vliyaniya reprezentativnosti obuchayushchey vyborki na kachestvo raboty metodov raspoznavaniya obrazov // Neyrokomp'yutery: razrabotka, primenenie. 2002. ¹ 9-10

References (transliteration):
Shipilov V.V., Sakharov O.V. Planirovanie variantov grupp ispolniteley dlya obespecheniya vypolneniya etapov proekta // Nelineynyy mir. 2014. T. 12. ¹ 7. S. 84-86.
Shipilov V.V., Sakharov O.V. Modelirovanie podbora i rasstanovki kadrov s uchetom ikh professional'nykh navykov dlya vypolneniya proektov // Voprosy teorii bezopasnosti i ustoychivosti sistem. 2014. ¹ 16. S. 153-164.
Shibanov G.P. Poryadok formirovaniya ekspertnykh grupp i provedeniya kollektivnoy ekspertizy // Informatsionnye tekhnologii. 2003. ¹12. S. 26-29.
Fedorov M.V., Kalinin K.M., Bogomolov A.V., Stetsyuk A.N. Matematicheskaya model' avtomatizirovannogo kontrolya vypolneniya meropriyatiy v organakh voennogo upravleniya // Informatsionno-izmeritel'nye i upravlyayushchie sistemy. 2011. T. 9. ¹ 5. S. 46-54.
Ushakov I.B., Bogomolov A.V. Informatizatsiya programm personifitsirovannoy adaptatsionnoy meditsiny // Vestnik Rossiyskoy akademii meditsinskikh nauk. 2014. ¹ 5-6. S. 124-128.
Stolyar V.P. Metodologicheskie osobennosti prognozirovaniya situatsionnoy meditsinskoy obstanovki // Trendy i upravlenie. 2015. ¹ 1. S. 3-9.
Novikov V.A., Maksimov I.B., Stolyar V.P., Sobakin S.L., Ivanov V.V. O rasshirenii funktsional'nosti meditsinskoy informatsionnoy sistemy GVKG im. N.N.Burdenko // Voenno-meditsinskiy zhurnal. 2012. T. 333. ¹ 10. S. 4-11.
Kukushkin Yu.A., Bogomolov A.V., Ushakov I.B. Matematicheskoe obespechenie otsenivaniya sostoyaniya material'nykh sistem // Informatsionnye tekhnologii. 2004. ¹ 7 (prilozhenie). 32 s.
Maksimov I.B., Stolyar V.P., Bogomolov A.V. Prikladnaya teoriya informatsionnogo obespecheniya mediko-biologicheskikh issledovaniy. M.: Binom, 2013. 312 s.
Kolomiets L.V., Fedorov M.V., Bogomolov A.V., Merezhko A.N., Soldatov A.S., Esev A.A. Metod podderzhki prinyatiya resheniy po upravleniyu resursami pri ispytaniyakh aviatsionnoy tekhniki // Informatsionno-izmeritel'nye i upravlyayushchie sistemy. 2010. T. 8. ¹ 5. S. 38-40.
Kozlov V.E., Bogomolov A.V., Rudakov S.V., Olenchenko V.T. Matematicheskoe obespechenie obrabotki reytingovoy informatsii v zadachakh ekspertnogo otsenivaniya // Mir izmereniy. 2012. ¹ 9. S. 42-49.
Esev A.A., Merezhko A.N., Tkachuk A.V. Tekhnologiya kvalimetrii tekhnicheskogo urovnya slozhnykh sistem // Vestnik komp'yuternykh i informatsionnykh tekhnologiy. 2014. ¹ 7 (121). S. 28-34.
Gubko M., Korgin N., Novikov D. Upravlenie organizatsionnymi sistemami: sovremennye nauchnye napravleniya // Problemy teorii i praktiki upravleniya. 2011. ¹ 12. S. 62-71.
Golosovskiy M.S., Shashin A.E. Tekhnologiya adaptivnogo sinteza sistemy testovogo kontrolya kachestva avtomatizirovannogo obucheniya // V sbornike: Sistemnyy analiz v meditsine (SAM 2014) Materialy VIII mezhdunarodnoy nauchnoy konferentsii. Dal'nevostochnyy nauchnyy tsentr fiziologii i patologii dykhaniya SO RAMN. 2014. S. 71-74.
Vorona A.A., Gerasimenko V.D., Kozlovskiy E.A., Kukushkin Yu.A., Bogomolov A.V. Mediko-psikhologicheskoe prognozirovanie professional'noy gotovnosti vypusknika voenno-uchebnogo zavedeniya // Voenno-meditsinskiy zhurnal. 2012. T. 333. ¹ 1. S. 40-44.
Bogomolov A.V., Zueva T.V., Chikova S.S., Golosovskiy M.S. Ekspertno-analiticheskoe obosnovanie prioritetnykh napravleniy sovershenstvovaniya sistemy preduprezhdeniya biologicheskikh terroristicheskikh aktov // Informatika i sistemy upravleniya. 2009. ¹ 4. S. 134-136.
Bogomolov A.V., Gridin L.A., Kukushkin Yu.A., Ushakov I.B. Diagnostika sostoyaniya cheloveka: matematicheskie podkhody. M.: Meditsina, 2003. 464 s.
Berzin I.A., Bogomolov A.V., Sipakov A.S. Upravlenie zdorov'em personala, zanyatogo na rabotakh s khimicheskim oruzhiem // Khimicheskoe razoruzhenie. 2005. ¹ 8. S. 10.
Berezhetskaya A.E., Kalinina N.Yu., Novikov D.A. Modelirovanie protsessa soglasovaniya interesov v zadachakh funktsionirovaniya komand upravleniya proektami // Ekonomika i menedzhment sistem upravleniya. 2011. T. 1. ¹ 1. S. 17-21.
Batov A.V., Novikov D.A. Klassifikatsiya individual'nykh strategiy predlozheniya truda // Vestnik ekonomicheskoy integratsii. 2010. ¹ 7. S. 19-28.
An R., Benya F.M., Stolyar V.P., Grebenshchikov V.N., Zryanina N.V. Vozmozhnosti optimizatsii vzaimodeystviya nachal'nikov otdeleniy garnizonnykh gospitaley i glavnykh meditsinskikh spetsialistov okruga // Voenno-meditsinskiy zhurnal. 2006. T. 327. ¹ 9. S. 61-62.
Shpudeyko S.A., Bogomolov A.V. Metodologicheskie osnovy organizatsii nemonotonnykh protsessov obucheniya slozhnym vidam deyatel'nosti na osnove teorii transformatsionnogo obucheniya // Informatsionnye tekhnologii. 2006. ¹ 3. S. 74-79.
Shcheglov I.N., Pechatnov Yu.A., Bogomolov A.V. Intensifikatsiya razrabotki avtomatizirovannykh sistem obucheniya na osnove neyrosetevykh tekhnologiy // Informatsionnye tekhnologii. 2003. ¹ 4. S. 31.
Bogomolov A.V., Kukushkin Yu.A. Avtomatizatsiya personifitsirovannogo monitoringa usloviy truda // Avtomatizatsiya. Sovremennye tekhnologii. 2015. ¹ 3. S. 6-8.
Shcheglov I.N., Bogomolov A.V., Pechatnov Yu.A. Issledovanie vliyaniya reprezentativnosti obuchayushchey vyborki na kachestvo raboty metodov raspoznavaniya obrazov // Neyrokomp'yutery: razrabotka, primenenie. 2002. ¹ 9-10

Abstract: The article refines the definition of “security” as a state of being protected from possible harm, and the ability to deter and deflect adverse influence, as well as to quickly compensate for damage. Despite numerous interpretations of this definition present in Russian and foreign literature, the very concept of security is subject to discussion. This article also traces the evolution of the definition of security – all the way from traditional military interpretation towards multidimensional interpretation that clarifies, broadens and deepens the said term. The methodological basis of this research is focused on the systemic, structural and functional, comparative and historical, comparative and political, geopolitical, cultural and civilization-based approaches, and the methods of analysis, synthesis, induction, deduction, modeling and observation. The study of modern issues of national security, in connection with the broad global field of interrelations is a complex and multifaceted process, affected by demographic, technological, political, information, environmental, social and economic, political, historical and cultural factors both domestic and global.

Keywords: management, society, trends, security, threats, protection, counteraction, conflict, interests, state

Contact information: Kalachev Dmitriy Nikolaevich, 107023, Russia, Moscow, B. Semyonovka, 38.

References:
Bezopasnost' lichnosti, obshchestva, gosudarstva. Monografiya. V 2-kh t. Kol.avt./ Pod obshchey redaktsiey akademika O.A. Kolobova. T. 1. – Nizhniy Novgorod: FMO/ISI NNGU; Izd-vo AGPI im.A.P. Gaydara. – 2008.
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Zakon Rossiyskoy Federatsii ¹ 2446–I «O bezopasnosti» URL:http://www.scrf.gov.ru/documents/20.html.
Kontseptsii vneshney politiki Rossiyskoy Federatsii // Prezident Rossii. Ofitsial'nyy sayt. – 2008. – 12 iyulya: URL: http://www.kremlin.ru/text/docs/2008/07/204108.shtml.
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Kulagin V.M. Mezhdunarodnaya bezopasnost': uchebnoe posobie dlya studentov vuzov. – M.: Aspekt Press. – 2007.
Mogilevskiy V.D. Metodologiya sistem: verbal'nyy podkhod / Otd-nie ekon. RAN; nauch.-red. Sovet izd-va «Ekonomika». – M.: OAO «Izdatel'stvo «Ekonomika». – 1999.
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Manoylo A.V. Model' informatsionno-psikhologicheskoy operatsii v mezhdunarodnykh konfliktakh. // Pravo i politika.-2008.-¹6. – S.1387-1394
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Bocharnikov I.V. Fenomen patriotizma
v mirovoy politicheskoy istorii // Mezhdunarodnye otnosheniya. - 2013. - 4. - C. 513 - 518. DOI: 10.7256/2305-560X.2013.4.9271.
Kulikov M.Yu. Administrativno-pravovye problemy protivodeystviya korruptsii v organakh ispolnitel'noy vlasti // Administrativnoe i munitsipal'noe pravo. - 2010. - 6. - C. 26 - 28.
Zol'nova M.G. Obshchestvennaya diplomatiya Shvetsii // Trendy i upravlenie. - 2014. - 2. - C. 137 - 146. DOI: 10.7256/2307-9118.2014.2.12407.
O. G. Karpovich Sovremennye podkhody SShA
i Evropeyskogo Soyuza k upravleniyu
mezhdunarodnymi konfliktami // Politika i Obshchestvo. - 2011. - 12. - C. 12 - 17.
Budaev A.V. Osnovnye podkhody k ispol'zovaniyu «myagkoy sily» v interesakh realizatsii vneshney politiki Rossiyskoy Federatsii // Trendy i upravlenie. - 2014. - 2. - C. 175 - 187. DOI: 10.7256/2307-9118.2014.2.11784.
O. G. Karpovich Mirotvorcheskie operatsii SShA
i Evropeyskogo Soyuza i rol' tekhnologiy
upravleniya mezhdunarodnymi konfliktami
v podderzhanii mira // Politika i Obshchestvo. - 2012. - 1. - C. 108 - 118.
Vatel' A.Yu. Administrativno-pravovoe regulirovanie razreshenie konflikta interesov na gosudarstvennoy sluzhbe v mekhanizme protivodeystviya korruptsii // Administrativnoe i munitsipal'noe pravo. - 2012. - 6. - C. 26 - 30.

References (transliteration):
Bezopasnost' lichnosti, obshchestva, gosudarstva. Monografiya. V 2-kh t. Kol.avt./ Pod obshchey redaktsiey akademika O.A. Kolobova. T. 1. – Nizhniy Novgorod: FMO/ISI NNGU; Izd-vo AGPI im.A.P. Gaydara. – 2008.
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Zakon Rossiyskoy Federatsii ¹ 2446–I «O bezopasnosti» URL:http://www.scrf.gov.ru/documents/20.html.
Kontseptsii vneshney politiki Rossiyskoy Federatsii // Prezident Rossii. Ofitsial'nyy sayt. – 2008. – 12 iyulya: URL: http://www.kremlin.ru/text/docs/2008/07/204108.shtml.
Kontseptsiya vneshney politiki Rossiyskoy Federatsii // Ministerstvo inostrannykh del. Ofitsial'nyy sayt. – 2013. – 18 fevralya: URL: http://www.mid.ru/bdomp/ns-osndoc.nsf/e2f289bea62097f9c325787a0034c255/c32577ca0017434944257b160051bf7f!OpenDocument
Kulagin V. M. Global'naya ili mirovaya bezopasnost'? // Mezhdunarodnye protsessy. – 2007. – Tom 5. ¹ 2(14).:URL: http://www.intertrends.ru/fourteen/004.htm.
Kulagin V.M. Mezhdunarodnaya bezopasnost': uchebnoe posobie dlya studentov vuzov. – M.: Aspekt Press. – 2007.
Mogilevskiy V.D. Metodologiya sistem: verbal'nyy podkhod / Otd-nie ekon. RAN; nauch.-red. Sovet izd-va «Ekonomika». – M.: OAO «Izdatel'stvo «Ekonomika». – 1999.
Noveyshiy filosofskiy slovar': 3-e izd., ispravl. – Mn.: Knizhnyy Dom. – 2003. – 1280 s.
Ozhegov S.I. Slovar' russkogo yazyka: Ok. 60000 slov i frazeologicheskikh vyrozheniy / Pod obshch. red. prof. L.I. Skvortsova. – 25-e izd. ispr. i dop. – M.: OOO «Izdatel'stvo Oniks»: OOO «Izdatel'stvo «Mir i Obrazovanie». 2008.
Sinchuk Yu.V. Natsional'naya bezopasnost' Rossiyskoy Federatsii: aksiologicheskiy podkhod / Globalizatsiya i natsional'nye interesy Rossii: Sbornik nauchnykh statey. – Ufa: Vostochnyy universitet, 2005.
Manoylo A.V. Model' informatsionno-psikhologicheskoy operatsii v mezhdunarodnykh konfliktakh. // Pravo i politika.-2008.-¹6. – S.1387-1394
Petrenko A.I. Teoreticheskie osnovy organizatsii protivodeystviya ispol'zovaniyu arsenala sil, sredstv i metodov informatsionno-psikhologicheskoy voyny v politicheskikh tselyakh // Trendy i upravlenie. - 2014. - 2. - C. 154 - 167. DOI: 10.7256/2307-9118.2014.2.12412.
Kireeva N. O sistemnom podkhode k opredeleniyu osnovnykh kategoriy obshchey teorii bezopasnosti // Natsional'naya bezopasnost' / nota bene. - 2013. - 6. - C. 11 - 26. DOI: 10.7256/2073-8560.2013.6.10240.
Bocharnikov I.V. Fenomen patriotizma
v mirovoy politicheskoy istorii // Mezhdunarodnye otnosheniya. - 2013. - 4. - C. 513 - 518. DOI: 10.7256/2305-560X.2013.4.9271.
Kulikov M.Yu. Administrativno-pravovye problemy protivodeystviya korruptsii v organakh ispolnitel'noy vlasti // Administrativnoe i munitsipal'noe pravo. - 2010. - 6. - C. 26 - 28.
Zol'nova M.G. Obshchestvennaya diplomatiya Shvetsii // Trendy i upravlenie. - 2014. - 2. - C. 137 - 146. DOI: 10.7256/2307-9118.2014.2.12407.
O. G. Karpovich Sovremennye podkhody SShA
i Evropeyskogo Soyuza k upravleniyu
mezhdunarodnymi konfliktami // Politika i Obshchestvo. - 2011. - 12. - C. 12 - 17.
Budaev A.V. Osnovnye podkhody k ispol'zovaniyu «myagkoy sily» v interesakh realizatsii vneshney politiki Rossiyskoy Federatsii // Trendy i upravlenie. - 2014. - 2. - C. 175 - 187. DOI: 10.7256/2307-9118.2014.2.11784.
O. G. Karpovich Mirotvorcheskie operatsii SShA
i Evropeyskogo Soyuza i rol' tekhnologiy
upravleniya mezhdunarodnymi konfliktami
v podderzhanii mira // Politika i Obshchestvo. - 2012. - 1. - C. 108 - 118.
Vatel' A.Yu. Administrativno-pravovoe regulirovanie razreshenie konflikta interesov na gosudarstvennoy sluzhbe v mekhanizme protivodeystviya korruptsii // Administrativnoe i munitsipal'noe pravo. - 2012. - 6. - C. 26 - 30.

Abstract: The development process of information technologies in the modern world has a considerable impact on the basic principles, forms and methods of political administration, education, and became the foundation for a revolution in international affairs, as well as in warfare. In light of this, one of the main tasks set before Latin American countries and their military departments is one of the using information to manipulate modern international and domestic conflicts, because information is a tool of influencing people’s perception of their surroundings, capable of forming motivations towards particular forms of political behaviour. Methodologically, this research is based on systemic, structural and functional, comparative and political, cultural and civilization-based approaches, as well as the methods of analysis, synthesis, observation and modeling. In modern times, a competent strategy for controlling information can be of great help winning violent conflicts. Working with sources of information, like the Internet and the new media became a new way of conducting modern warfare and participation in modern wars and political crises.

Keywords: management, politics, trends, Latin America, information warfare, diplomacy, state, interests, values, security

Contact information: Vinogradova Yekaterina Alekseevna, 119991, Russia, Moscow, GSP-1, Lomonosovskiy prospect, 27, building 4.

References:
Amerikanskoe informatsionnoe agentstvo CNN's. Rafael Fuenmayor, Jill Dougherty, Juan Carlos Lopez and Mariano. Castillo contributed to this report. U.S. expels Venezuelan diplomat in Miami. (9.1.2012)[Elektronnyy resurs]. – URL: http://us.cnn.com/2012/01/08/us/venezuela-consul/index.html?hpt=hp_t3
Amerikanskoe periodicheskoe izdanie The New York Times. Ecuador Leader Confounds Supporters and Detractors (9.10.2010) [Elektronnyy resurs]. – URL:http://www.nytimes.com/2010/10/10/world/americas/10ecuador.html?pagewanted=2&ref=ecuador
Argentina: ekonomicheskiy krizis strashnee defolta. http://ru.euronews.com/2014/07/10/deal-on-the-cards-in-argentine-debt-dispute/
Davydov V.M., Bobrovnikov A.V., Teperman V.A. Fenomen finansovoy globalizatsii: Universal'nye protsessy i reaktsiya latinoamerikanskikh stran. – M.: 2000.
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Latinskaya Amerika v sovremennoy mirovoy politike. M.: Nauka. 2009.
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Filatkina G. S. Vzaimootnosheniya gosudarstvennoy Vlasti i SMI v Venesuele [Elektronnyy resurs]. – URL: http://www.abv-project.ru/368
The New York Times [Elektronnyy resurs].-URL:http://www.nytimes.com/2008/11/22/world/americas/22russia.html?pagewanted=2&fta=y
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CEPAL. Panorama social de America Latina. 200-2001.
Forero Juan. Venezuela-The United States has CNN and Fox, while the Arab world can watch Al Jazeera or American-financed Al Iraqiya in Iraq. Published: May 16, 2005. [Elektronnyy resurs]. – URL: http://www.nytimes.com/2005/05/16/international/americas/16venez.html?n=Top%2fReference%2fTimes%20Topics%2fSubjects%2fT%2fTelevision
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Romero Simon. Published: June 16, 2007. Building a TV Station and a Platform for Leftists. [Elektronnyy resurs]. – URL: http://www.nytimes.com/2007/06/16/world/americas/16izarrap.html?pagewanted=all&_r=1&
teleSUR es .Nuestra mission. [Elektronnyy resurs]. – URL: http://www.telesurtv.net/el-canal
Manoylo A.V. Natsional'no-gosudarstvennye modeli psikhologicheskogo upravleniya konfliktami. // Obozrevatel'-Observer.-2008.-¹2. – S.118-123
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T. P. Petrova Diplomaticheskie otnosheniya
mezhdu Rossiey i Peru:
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mezhdunarodnymi konfliktami
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References (transliteration):
Amerikanskoe informatsionnoe agentstvo CNN's. Rafael Fuenmayor, Jill Dougherty, Juan Carlos Lopez and Mariano. Castillo contributed to this report. U.S. expels Venezuelan diplomat in Miami. (9.1.2012)[Elektronnyy resurs]. – URL: http://us.cnn.com/2012/01/08/us/venezuela-consul/index.html?hpt=hp_t3
Amerikanskoe periodicheskoe izdanie The New York Times. Ecuador Leader Confounds Supporters and Detractors (9.10.2010) [Elektronnyy resurs]. – URL:http://www.nytimes.com/2010/10/10/world/americas/10ecuador.html?pagewanted=2&ref=ecuador
Argentina: ekonomicheskiy krizis strashnee defolta. http://ru.euronews.com/2014/07/10/deal-on-the-cards-in-argentine-debt-dispute/
Davydov V.M., Bobrovnikov A.V., Teperman V.A. Fenomen finansovoy globalizatsii: Universal'nye protsessy i reaktsiya latinoamerikanskikh stran. – M.: 2000.
Zhirnov O.A., Sheremet'ev I.K. Novoe «izdanie» Panamerikanizma: latinoamerikanskaya politika Dzh. Busha. M.: RAN INION, 2005.
Latinskaya Amerika XX veka. Sotsial'naya antropologiya bednosti. – M.: Nauka, 2006.
Latinskaya Amerika v sovremennoy mirovoy politike. M.: Nauka. 2009.
Manoylo A.V. K voprosu o soderzhanii ponyatiya Informatsionnaya voyna. [Elektronnyy resurs]. – URL: http://ashpi.asu.ru/ic/?p=1552
Moseykin Yu.N. Mezhdunarodnyy transnatsional'nyy kapital v Latinskoy Amerike.-M.: RUDN, 2010.
Parag Khanna. Vtoroy mir. – M.: Izdatel'stvo «Evropa», 2010. Skepsis – [Elektronnyy resurs]. – URL: Golinzher E. Perevorot v Gondurase — vashingtonskiy sled. – http://scepsis.ru/library/id_2583.html
Filatkina G. S. Vzaimootnosheniya gosudarstvennoy Vlasti i SMI v Venesuele [Elektronnyy resurs]. – URL: http://www.abv-project.ru/368
The New York Times [Elektronnyy resurs].-URL:http://www.nytimes.com/2008/11/22/world/americas/22russia.html?pagewanted=2&fta=y
CCN info controlcapital.net. Presunta trama ciber terrorista Irán-Cuba-Venezuela contra EEUU.(1.01.2012)[Elektronnyy resurs]. –URL: http://www.controlcapital.net/noticia/847/GLOBAL/presunta-trama-ciber-terrorista-ir%C3%A1n-cuba-venezuela-contra-eeuu-estados-unidos-eua-univision.html
CEPAL. Panorama social de America Latina. 200-2001.
Forero Juan. Venezuela-The United States has CNN and Fox, while the Arab world can watch Al Jazeera or American-financed Al Iraqiya in Iraq. Published: May 16, 2005. [Elektronnyy resurs]. – URL: http://www.nytimes.com/2005/05/16/international/americas/16venez.html?n=Top%2fReference%2fTimes%20Topics%2fSubjects%2fT%2fTelevision
Guilliermoprieto Alma. «A New Bolivia? » New York Review of Books, Aug. 10, 2006. – P.36, www.nybooks.com/articles/192210.
La pobreza en America Latina. – Mode of access. [Elektronnyy resurs]. – URL: // http:www.probidad.org/ regional/novedades/2003/08 html Mack, Rep. Connie, R-Fla (14th CD). «New Alliance Between Chavez’s Telesur, Al-Jazeera Creates Global Terror TV Network». US Federal News Service, 2/1/2006.
Maj Craig C. Colucci. Shaping Colombia’s Stability through Strategic Communication: Evaluating U.S. Effectiveness . United States Army School of Advanced Military Studies United States Army Command and General Staff College Fort Leavenworth, Kansas AY 2009.
Ocampo Alberto Bolívar. La Era de los conflictos Asimetricos. // Military Review. Enero-Febrero, 2002.
Painter James. The boom in counter-hegemonic news channels: a case study of Telesur. Oxford University, 2007.
Romero Simon. Published: June 16, 2007. Building a TV Station and a Platform for Leftists. [Elektronnyy resurs]. – URL: http://www.nytimes.com/2007/06/16/world/americas/16izarrap.html?pagewanted=all&_r=1&
teleSUR es .Nuestra mission. [Elektronnyy resurs]. – URL: http://www.telesurtv.net/el-canal
Manoylo A.V. Natsional'no-gosudarstvennye modeli psikhologicheskogo upravleniya konfliktami. // Obozrevatel'-Observer.-2008.-¹2. – S.118-123
Petrenko A.I. Teoreticheskie osnovy organizatsii protivodeystviya ispol'zovaniyu arsenala sil, sredstv i metodov informatsionno-psikhologicheskoy voyny v politicheskikh tselyakh // Trendy i upravlenie. - 2014. - 2. - C. 154 - 167. DOI: 10.7256/2307-9118.2014.2.12412.
Kurilkin A.V. Sovremennye podkhody k vedeniyu informatsionnykh voyn // Mezhdunarodnye otnosheniya. - 2014. - 1. - C. 75 - 80. DOI: 10.7256/2305-560X.2014.1.10063.
Valiullin I.I. Evolyutsiya ponyatiya «informatsionnaya voyna» v politicheskoy nauke // Mezhdunarodnye otnosheniya. - 2014. - 1. - C. 68 - 74. DOI: 10.7256/2305-560X.2014.1.10064.
Kurilkin A.V. Evolyutsionnoe razvitie psikhologicheskoy bor'by: ot propagandy k psikhologicheskim operatsiyam // Mezhdunarodnye otnosheniya. - 2014. - 3. - C. 472 - 474. DOI: 10.7256/2305-560X.2014.3.11855.
Zol'nova M.G. Obshchestvennaya diplomatiya Shvetsii // Trendy i upravlenie. - 2014. - 2. - C. 137 - 146. DOI: 10.7256/2307-9118.2014.2.12407.
T. P. Petrova Diplomaticheskie otnosheniya
mezhdu Rossiey i Peru:
sovremennoe sostoyanie i dinamika razvitiya // Mezhdunarodnye otnosheniya. - 2012. - 1. - C. 46 - 53.
O.G. Kantorovich Sravnitel'nyy analiz kontseptsiy i modeley
upravleniya mezhdunarodnymi konfliktam i
SShA i Evropeyskogo soyuza // Politika i Obshchestvo. - 2011. - 9. - C. 53 - 67.
Karpovich O.G. Sovremennye kontseptsii i modeli upravleniya
mezhdunarodnymi konfliktami
(sravnitel'nyy politologicheskiy analiz) // Natsional'naya bezopasnost' / nota bene. - 2013. - 4. - C. 605 - 612. DOI: 10.7256/2073-8560.2013.4.6434.
E. A. Vinogradova Liviya i strany Latinskoy Ameriki:
informatsionnoe protivoborstvo s Zapadom // Mezhdunarodnye otnosheniya. - 2012. - 1. - C. 100 - 105.
Dannenberg A.N. Katolicheskaya tserkov' i «levyy povorot» v Latinskoy Amerike // Mezhdunarodnye otnosheniya. - 2014. - 1. - C. 4 - 10. DOI: 10.7256/2305-560X.2014.1.9559.
Veprintsev V.B. Vliyanie informatsionnoy sostavlyayushchey na vzaimodeystvie geopoliticheskikh sub'ektov // NB: Mezhdunarodnye otnosheniya. - 2015. - 1. - C. 192 - 212. DOI: 10.7256/2306-4226.2015.1.12621. URL: http://www.e-notabene.ru/wi/article_12621.html
Manoylo A.V. Rol' strategiy upravlyaemogo khaosa v formirovanii novogo miroporyadka // Pravo i politika. - 2014. - 5. - C. 638 - 651. DOI: 10.7256/1811-9018.2014.5.11816.
Fel'dman P.Ya. Geopoliticheskiy klientelizm v mezhdunarodnykh otnosheniyakh: strategiya i taktika Zapada. // Mezhdunarodnye otnosheniya. - 2014. - 2. - C. 189 - 193. DOI: 10.7256/2305-560X.2014.2.11365.
Karpovich O.G. Global'nye problemy mezhdunarodnykh otnosheniy v kontekste formiruyushchegosya mnogopolyarnogo mira // Pravo i politika. - 2014. - 5. - C. 620 - 629. DOI: 10.7256/1811-9018.2014.5.11787.

Abstract: The article draws attention to intellect as a factor in modern politics, and the role of rationale in forming and realization of policies. For the first time, intelligence is being examined as a strategic resource of a modern state’s foreign politics. The author examines and analyzes today’s concepts of “intelligent strength”, the research of which is conducted using a rational (noovitist) approach to foreign politics and V. I. Vernadskiy’s views. Currently, intellect becomes the most important criteria of truth and the top ranking national resource of politics, both domestic and foreign politics. The methodological basis of this research is formed by the systemic, structural and functional, comparative and political approaches, as well as methods of analysis, synthesis, modeling, prognosis and expert evaluations. Any nation’s political course may be considered to be established only when it passes the test of intelligence, meeting the criteria of rationality – and this equally applies to the functioning of countries that are accepted as world’s leaders – the USA, Germany that leans on the strength of the EU and Japan, as well as third world countries that play a secondary role in global politics.

Keywords: management, politics, Russia, geopolitics, conflict, diplomacy, intelligence, noosphere, noovitism, values

Contact information: Borodin Yevgeniy Anatolyevich, 101000, Moscow, Ostozhenka St. 52 building 1.

References:
Bezrukova M.. Osobennosti obshchestvennoy diplomatii Germanii v Rossii // Trendy i upravlenie.-2014.-3.-C. 237-242. DOI: 10.7256/2307-9118.2014.3.12726.
Kurilkin A.V. Evolyutsionnoe razvitie psikhologicheskoy bor'by: ot propagandy k psikhologicheskim operatsiyam // Mezhdunarodnye otnosheniya.-2014.-3.-C. 472-474. DOI: 10.7256/2305-560X.2014.3.11855.
Fel'dman P.Ya. Geopoliticheskiy klientelizm v mezhdunarodnykh otnosheniyakh: strategiya i taktika Zapada. // Mezhdunarodnye otnosheniya.-2014.-2.-C. 189-193. DOI: 10.7256/2305-560X.2014.2.11365.
Spiridonov V.V. Ekonomicheskiy podkhod k analizu prichin politicheskogo konflikta na Ukraine // Mezhdunarodnye otnosheniya.-2014.-2.-C. 254-261. DOI: 10.7256/2305-560X.2014.2.11527.
Neymatova A.Ya. MID Rossii i novaya publichnaya diplomatiya // Mezhdunarodnye otnosheniya.-2013.-1.-C. 80-85. DOI: 10.7256/2305-560X.2013.01.9.
Danilov A.P. Voennyy aspekt arkticheskoy politiki Rossii. // NB: Natsional'naya bezopasnost'.-2013.-5.-C. 1-7. DOI: 10.7256/2306-0417.2013.5.9812. URL: http://www.e-notabene.ru/nb/article_9812.html
Manoylo A.V. Geopoliticheskaya kartina sovremennogo mira // Natsional'naya bezopasnost' / nota bene.-2013.-5.-C. 149-155. DOI: 10.7256/2073-8560.2013.5.9394.
Budaev A.V. Osnovnye podkhody k ispol'zovaniyu «myagkoy sily» v interesakh realizatsii vneshney politiki Rossiyskoy Federatsii // Trendy i upravlenie.-2014.-2.-C. 175-187. DOI: 10.7256/2307-9118.2014.2.11784.
Kurilkin A.V. Sovremennye podkhody k vedeniyu informatsionnykh voyn // Mezhdunarodnye otnosheniya.-2014.-1.-C. 75-80. DOI: 10.7256/2305-560X.2014.1.10063.
Evseev V.V. Siriyskiy krizis pod uglom rossiysko-amerikanskikh otnosheniy // Natsional'naya bezopasnost' / nota bene.-2013.-6.-C. 111-121. DOI: 10.7256/2073-8560.2013.6.10128.
Karpovich O.G. Mezhdunarodnye organizatsii i ikh rol' v preduprezhdenii, uregulirovanii i razreshenii etnopoliticheskikh konfliktov // Natsional'naya bezopasnost' / nota bene.-2014.-3.-C. 398-405. DOI: 10.7256/2073-8560.2014.3.11786.
Borodin E.A. Noosfernaya teoriya V.I. Vernadskogo kak bazovaya platforma teorii i metodologii noovitizma // Mezhdunarodnye otnosheniya.-2014.-3.-C. 458-471. DOI: 10.7256/2305-560X.2014.3.12177.
Borodin E.A. Kontseptual'nye osnovy razumnogo podkhoda k mirovoy politike i rol' razuma v mirovom politicheskom protsesse // Trendy i upravlenie.-2014.-1.-C. 3-13. DOI: 10.7256/2307-9118.2014.1.12385.
Andrei Manoilo. “Revoluciones de los higos”, elemento enfurecido o «caos controlado»? // Vida Internacional. Digest. 2011. pp. 148-162
Manoylo A.V. Ukrainskiy krizis i «upravlyaemyy khaos»: sled tsvetnykh revolyutsiy «Arabskoy Vesny». // Vlast'. 2014. ¹4. S. 24-28.
Russkaya sotsial'no-politicheskaya mysl'. Pervaya polovina XIX veka. Khrestomatiya / Sost.: A.A. Shirinyants, I.Yu. Demin; podg. tekstov Rep'eva A.M., Kovtunenko M.K., Voloshin A.I.; pod red. A.A. Shirinyantsa.-M.: Izdatel'stvo Moskovskogo Universiteta, 2011.
Kozikov I.A. M.V. Lomonosov, D.I. Mendeleev, V.I. Vernadskiy o Rossii. – M.: Izd-vo Mosk. Un-ta, 2011. – 504 s.
Manoylo A.V. Upravlenie konfliktami. Model' psikhologicheskoy operatsii. // Akmeologiya.-2009.-¹1. – S. 64-74.
Vernadskiy, V.I. Biosfera i noosfera / V.I. Vernadskiy. – M. :Ayris-Press : Rol'f, 2002.
Borodin E.A. Noovitizm. Sovremennoe mirovozzrenie. M.: Grifon. 2012. 240 s.
Rep'eva A.M. Natsiestroitel'stvo. Formirovanie i sushchnostnye kharakteristiki (SShA i Rossiya).// NB: Mezhdunarodnye otnosheniya. 2013. ¹ 2. S. 68-79.
Manoylo A.V. Natsional'no-gosudarstvennye modeli psikhologicheskogo upravleniya konfliktami. // Obozrevatel'-Observer.-2008.-¹2. – S.118-123.
Manoylo A.V. Modeli informatsionnogo vozdeystviya na razreshenie mezhdunarodnykh i vnutripoliticheskikh konfliktov. // Federalizm.-2008.-¹3. – S. 159-172.
Filippov V.R. Etnicheskiy aspekt preodoleniya sistemnogo krizisa rossiyskogo federalizma. // Federalizm. 2000. ¹ 4. S. 33-50.
Filippov V.R. Reformirovanie rossiyskoy gosudarstvennosti: politizatsiya etnichnosti ili deetnizatsiya politiki? // Kazanskiy federalist. 2002. ¹ 1. S. 17-35.
Borodin E.A. Kontseptual'nye osnovy razumnogo podkhoda k mirovoy politike i rol' razuma v mirovom politicheskom protsesse // Trendy i upravlenie. - 2014. - 1. - C. 3 - 13. DOI: 10.7256/2307-9118.2014.1.12385.
Borodin E.A. Razumnyy podkhod k mirovoy politike // NB: Mezhdunarodnye otnosheniya. - 2015. - 1. - C. 20 - 46. DOI: 10.7256/2306-4226.2015.1.12668. URL: http://www.e-notabene.ru/wi/article_12668.html
Ovsyannikova O.A., Kuznetsova A.A. istoricheskie i sovremennye sotsial'no-politicheskie osnovy rossiyskogo patriotizma // NB: Mezhdunarodnye otnosheniya. - 2013. - 3. - C. 87 - 114. DOI: 10.7256/2306-4226.2013.3.9083. URL: http://www.e-notabene.ru/wi/article_9083.html

References (transliteration):
Bezrukova M.. Osobennosti obshchestvennoy diplomatii Germanii v Rossii // Trendy i upravlenie.-2014.-3.-C. 237-242. DOI: 10.7256/2307-9118.2014.3.12726.
Kurilkin A.V. Evolyutsionnoe razvitie psikhologicheskoy bor'by: ot propagandy k psikhologicheskim operatsiyam // Mezhdunarodnye otnosheniya.-2014.-3.-C. 472-474. DOI: 10.7256/2305-560X.2014.3.11855.
Fel'dman P.Ya. Geopoliticheskiy klientelizm v mezhdunarodnykh otnosheniyakh: strategiya i taktika Zapada. // Mezhdunarodnye otnosheniya.-2014.-2.-C. 189-193. DOI: 10.7256/2305-560X.2014.2.11365.
Spiridonov V.V. Ekonomicheskiy podkhod k analizu prichin politicheskogo konflikta na Ukraine // Mezhdunarodnye otnosheniya.-2014.-2.-C. 254-261. DOI: 10.7256/2305-560X.2014.2.11527.
Neymatova A.Ya. MID Rossii i novaya publichnaya diplomatiya // Mezhdunarodnye otnosheniya.-2013.-1.-C. 80-85. DOI: 10.7256/2305-560X.2013.01.9.
Danilov A.P. Voennyy aspekt arkticheskoy politiki Rossii. // NB: Natsional'naya bezopasnost'.-2013.-5.-C. 1-7. DOI: 10.7256/2306-0417.2013.5.9812. URL: http://www.e-notabene.ru/nb/article_9812.html
Manoylo A.V. Geopoliticheskaya kartina sovremennogo mira // Natsional'naya bezopasnost' / nota bene.-2013.-5.-C. 149-155. DOI: 10.7256/2073-8560.2013.5.9394.
Budaev A.V. Osnovnye podkhody k ispol'zovaniyu «myagkoy sily» v interesakh realizatsii vneshney politiki Rossiyskoy Federatsii // Trendy i upravlenie.-2014.-2.-C. 175-187. DOI: 10.7256/2307-9118.2014.2.11784.
Kurilkin A.V. Sovremennye podkhody k vedeniyu informatsionnykh voyn // Mezhdunarodnye otnosheniya.-2014.-1.-C. 75-80. DOI: 10.7256/2305-560X.2014.1.10063.
Evseev V.V. Siriyskiy krizis pod uglom rossiysko-amerikanskikh otnosheniy // Natsional'naya bezopasnost' / nota bene.-2013.-6.-C. 111-121. DOI: 10.7256/2073-8560.2013.6.10128.
Karpovich O.G. Mezhdunarodnye organizatsii i ikh rol' v preduprezhdenii, uregulirovanii i razreshenii etnopoliticheskikh konfliktov // Natsional'naya bezopasnost' / nota bene.-2014.-3.-C. 398-405. DOI: 10.7256/2073-8560.2014.3.11786.
Borodin E.A. Noosfernaya teoriya V.I. Vernadskogo kak bazovaya platforma teorii i metodologii noovitizma // Mezhdunarodnye otnosheniya.-2014.-3.-C. 458-471. DOI: 10.7256/2305-560X.2014.3.12177.
Borodin E.A. Kontseptual'nye osnovy razumnogo podkhoda k mirovoy politike i rol' razuma v mirovom politicheskom protsesse // Trendy i upravlenie.-2014.-1.-C. 3-13. DOI: 10.7256/2307-9118.2014.1.12385.
Andrei Manoilo. “Revoluciones de los higos”, elemento enfurecido o «caos controlado»? // Vida Internacional. Digest. 2011. pp. 148-162
Manoylo A.V. Ukrainskiy krizis i «upravlyaemyy khaos»: sled tsvetnykh revolyutsiy «Arabskoy Vesny». // Vlast'. 2014. ¹4. S. 24-28.
Russkaya sotsial'no-politicheskaya mysl'. Pervaya polovina XIX veka. Khrestomatiya / Sost.: A.A. Shirinyants, I.Yu. Demin; podg. tekstov Rep'eva A.M., Kovtunenko M.K., Voloshin A.I.; pod red. A.A. Shirinyantsa.-M.: Izdatel'stvo Moskovskogo Universiteta, 2011.
Kozikov I.A. M.V. Lomonosov, D.I. Mendeleev, V.I. Vernadskiy o Rossii. – M.: Izd-vo Mosk. Un-ta, 2011. – 504 s.
Manoylo A.V. Upravlenie konfliktami. Model' psikhologicheskoy operatsii. // Akmeologiya.-2009.-¹1. – S. 64-74.
Vernadskiy, V.I. Biosfera i noosfera / V.I. Vernadskiy. – M. :Ayris-Press : Rol'f, 2002.
Borodin E.A. Noovitizm. Sovremennoe mirovozzrenie. M.: Grifon. 2012. 240 s.
Rep'eva A.M. Natsiestroitel'stvo. Formirovanie i sushchnostnye kharakteristiki (SShA i Rossiya).// NB: Mezhdunarodnye otnosheniya. 2013. ¹ 2. S. 68-79.
Manoylo A.V. Natsional'no-gosudarstvennye modeli psikhologicheskogo upravleniya konfliktami. // Obozrevatel'-Observer.-2008.-¹2. – S.118-123.
Manoylo A.V. Modeli informatsionnogo vozdeystviya na razreshenie mezhdunarodnykh i vnutripoliticheskikh konfliktov. // Federalizm.-2008.-¹3. – S. 159-172.
Filippov V.R. Etnicheskiy aspekt preodoleniya sistemnogo krizisa rossiyskogo federalizma. // Federalizm. 2000. ¹ 4. S. 33-50.
Filippov V.R. Reformirovanie rossiyskoy gosudarstvennosti: politizatsiya etnichnosti ili deetnizatsiya politiki? // Kazanskiy federalist. 2002. ¹ 1. S. 17-35.
Borodin E.A. Kontseptual'nye osnovy razumnogo podkhoda k mirovoy politike i rol' razuma v mirovom politicheskom protsesse // Trendy i upravlenie. - 2014. - 1. - C. 3 - 13. DOI: 10.7256/2307-9118.2014.1.12385.
Borodin E.A. Razumnyy podkhod k mirovoy politike // NB: Mezhdunarodnye otnosheniya. - 2015. - 1. - C. 20 - 46. DOI: 10.7256/2306-4226.2015.1.12668. URL: http://www.e-notabene.ru/wi/article_12668.html
Ovsyannikova O.A., Kuznetsova A.A. istoricheskie i sovremennye sotsial'no-politicheskie osnovy rossiyskogo patriotizma // NB: Mezhdunarodnye otnosheniya. - 2013. - 3. - C. 87 - 114. DOI: 10.7256/2306-4226.2013.3.9083. URL: http://www.e-notabene.ru/wi/article_9083.html

Abstract: Today in Russia the role of ethnical factor within the conditions of political and administrative reform is aimed to strengthen the regions and governments of the constituent subjects of the Russian Federation, allowing to balance the centralist tendencies of the federal center and to revitalize the development of federalism in Russia.

Keywords: political science, political regional studies, ethnic policy, civil service, federalism, ethnic and regional specific features, recruiting, clans, national specific features of a region, title nation.

Contact information: Valeev, Haidar Arslanovich, 450008, Russia, Respublika Bashkortostan, Ufa, ul. ZakiValidi, d.40.

References:
1. Vybory v zakonodatel'nye (predstavitel'nye) organy gosudarstvennoy vlasti sub'ektov Rossiyskoy Federatsii 1995-1997. Elektoral'naya statistika. M., 1998.
2. Giddens E. Sotsiologiya. – M., 1999.
3. Guchinova E.B. Respublika Kalmykiya. Model' etnopoliticheskogo monitoringa. M., 1997.
4. Anayban 3. Respublika Tyva. Model' etnopoliticheskogo monitoringa. M., 1996.
5. Drobizheva L.M. Zavoevaniya demokratii i etnonatsional'nye problemy Rossii (Chto mozhet i chego ne mozhet dat' demokratizatsiya) / Obshchestvennye nauki i sovremennost', 2005, ¹2.
6. Ivanov S.M. Problema terroristicheskoy aktivnosti na Severnom Kavkaze i puti normalizatsii situatsii v regione / Tsentr izucheniya Tsentral'noy Azii, Kavkaza i Uralo-Povolzh'ya INSTITUTA VOSTOKOVEDENIYa RAN / http://www.central-eurasia.com/north-caucasus/?uid=340
7. Nozdrachev A.F. Pravovye mery protivodeystviya korruptsii // Zhurnal rossiyskogo prava. - 2004. - ¹ 9.
8. Ozhegov S. I. Slovar' russkogo yazyka. – M.,1991.
9. Raykh V. Seksual'naya revolyutsiya. – SPb. M., 1997.
10. Rossiyskaya gazeta / ot 6 noyabrya 2008 g.
11. Saprykin Yu. M. Angliyskaya kolonizatsiya Irlandii v KhVI – nach. KhVII v.v. – M., 1958 g.
12. Strategiya Rossii / ¹ 7 (67), M. 2009.
13. Toshchenko Zh. T. Elita? Klany? Kasty? Kliki? Kak gazvat' tekh, kto pravit nami? // Sotsiologicheskie issledovaniya. 1999. ¹ 11.
14. Farukshin M. Kh. Politicheskaya elita v Tatarstane: vyzovy vremeni i trudnosti adaptatsii // Polis. 1994. ¹ 6.
15. Khabibulin A.G. Korruptsiya kak ugroza natsional'noy bezopasnosti: metodologiya, problemy i puti ikh resheniya // Zhurnal rossiyskogo prava. - 2007. - ¹ 2.

References (transliteration):
1. Vybory v zakonodatel'nye (predstavitel'nye) organy gosudarstvennoy vlasti sub'ektov Rossiyskoy Federatsii 1995-1997. Elektoral'naya statistika. M., 1998.
2. Giddens E. Sotsiologiya. – M., 1999.
3. Guchinova E.B. Respublika Kalmykiya. Model' etnopoliticheskogo monitoringa. M., 1997.
4. Anayban 3. Respublika Tyva. Model' etnopoliticheskogo monitoringa. M., 1996.
5. Drobizheva L.M. Zavoevaniya demokratii i etnonatsional'nye problemy Rossii (Chto mozhet i chego ne mozhet dat' demokratizatsiya) / Obshchestvennye nauki i sovremennost', 2005, ¹2.
6. Ivanov S.M. Problema terroristicheskoy aktivnosti na Severnom Kavkaze i puti normalizatsii situatsii v regione / Tsentr izucheniya Tsentral'noy Azii, Kavkaza i Uralo-Povolzh'ya INSTITUTA VOSTOKOVEDENIYa RAN / http://www.central-eurasia.com/north-caucasus/?uid=340
7. Nozdrachev A.F. Pravovye mery protivodeystviya korruptsii // Zhurnal rossiyskogo prava. - 2004. - ¹ 9.
8. Ozhegov S. I. Slovar' russkogo yazyka. – M.,1991.
9. Raykh V. Seksual'naya revolyutsiya. – SPb. M., 1997.
10. Rossiyskaya gazeta / ot 6 noyabrya 2008 g.
11. Saprykin Yu. M. Angliyskaya kolonizatsiya Irlandii v KhVI – nach. KhVII v.v. – M., 1958 g.
12. Strategiya Rossii / ¹ 7 (67), M. 2009.
13. Toshchenko Zh. T. Elita? Klany? Kasty? Kliki? Kak gazvat' tekh, kto pravit nami? // Sotsiologicheskie issledovaniya. 1999. ¹ 11.
14. Farukshin M. Kh. Politicheskaya elita v Tatarstane: vyzovy vremeni i trudnosti adaptatsii // Polis. 1994. ¹ 6.
15. Khabibulin A.G. Korruptsiya kak ugroza natsional'noy bezopasnosti: metodologiya, problemy i puti ikh resheniya // Zhurnal rossiyskogo prava. - 2007. - ¹ 2.