Abstract: The article is devoted to comparative analysis of some social-psychological methods used to assess labor activity motivation with the view of defining their diagnostic potential. Four tests, diagnostic procedure and five questionnaires are considered in the comparative analysis. Reference data on each method (their full and short naming, developers, the date of issue, diagnostic method) is collected by the authors, analysis of the structure, situations and peculiarities of application of diagnostic tools is carried out, their assets and flaws are revealed. For purposes of describing and revealing diagnostic potential of social-psychological methods of assessing labor motivation, a set of characteristics is described by the authors.  Based on the latter, the comparison of diagnostic tools was consistently carried out. The authors describe the subject of research, theoretical and conceptual model, structure of the method, automation, execution and data processing time, and the scope ( tasks that can be solved). At the stage of data interpretation and formulating recommendations the classification method was introduced. The scientific novelty and practical importance of the research is caused by the fact that the authors define three groups of methods assessing motivation of labor activity. Methods of the first group allow to define types of motivation, methods of the second group disclose the structure (content) of labor motivation, methods of the third group help to discover the motivational area (the process of solving the work motivation task). Recommendations on selecting particular methods for assessing labor motivation are offered for scientific and practical objectives.

Keywords: work motivation, negative motivation, positive motivation, extrinsic motivation, intrinsic motivation, work motivation structure, diagnostics of work motivation, motivation type, multifactor inventory, motives ranking

References:
Burlachuk L.F. Psikhodiagnostika: Uchebnik dlya vuzov. SPb.: Piter, 2006. 351 s.
Gerchikov V.I. Trudovaya motivatsiya: ponyatie, vyyavlenie, upravlenie. Chast' 1 // Lichnost'. Kul'tura. Obshchestvo, 2006. T. VIII. Vyp. 3 (31). S. 222-233.
Gerchikov V.I. Trudovaya motivatsiya: ponyatie, vyyavlenie, upravlenie. Chast' 2 // Lichnost'. Kul'tura. Obshchestvo, 2006. T. VIII. Vyp. 4 (32). S. 123-133.
Gorbachev A.V., Kupriyanov E.A., Naumenko A.S., Odintsova V.V., Shmelev A.G. Metodika “Struktura trudovoy motivatsii i perspektivy ee primeneniya // Psikhol. zhurn., 2006, T. 27, ¹ 3. S.86–93.
Zamfir K. Udovletvorennost' trudom: Mnenie sotsiologa. M.: Politizdat, 1983. 142 s.
Kokurina I.G. Sotsial'no-psikhologicheskie aspekty motivatsii trudovoy deyatel'nosti. Diss… kand. psikhol. nauk. M., 1984. 250 s.
Kokurina I.G. Metodika izucheniya motivatsii trudovoy deyatel'nosti: Uchebnoe posobie. M.: MGU, 1990. 56 s.
Magomed-Eminov M.Sh. Motivatsiya dostizheniya: struktura i mekhanizmy. Diss… kand. psikhol. nauk. M., 1987. 343 s.
Ozernikova T.G. Metodika diagnostiki trudovoy motivatsii personala organizatsii // Motivatsiya i oplata, 2007, ¹4. S.276-287.
Ozernikova T.G. Sistemy motivatsii i stimulirovaniya trudovoy deyatel'nosti: uchebnoe posobie. Irkutsk: Izd-vo BGU, 2016. 183 s.
Obshchaya psikhodiagnostika. Uchebnoe posobie // Pod red. A.A. Bodaleva, V.V. Stolina. M.: MGU, 1987. 304 s.
Pavlenkova S.K., Prokhorova M.V. Motivatsiya raboty personala. ─ Saarbyuken: Lambert Academic Publishing, 2012. 276 s.
Prokhorova M.V., Kim V.V. Struktura motivatsii trudovoy deyatel'nosti na raznykh stadiyakh razvitiya organizatsii // Vestnik Nizhegorodskogo universiteta im. N. I. Lobachevskogo, 2012, vyp.1. S.363–369.
Prokhorova M.V., Ezhova A.S. Sravnitel'nyy analiz metodov razrabotki modeley kompetentsiy // Vestnik Nizhegorodskogo universiteta im. N.I, Lobachevskogo. Seriya «Sotsial'nye nauki», 2012, ¹2 (26). S.63-71.
Prokhorova M.V., Prokhorov V.M. Vozrastnaya dinamika vnutrenney i vneshney motivatsii trudovoy deyatel'nosti // Vestnik Yuzhno-Ural'skogo gosudarstvennogo universiteta. Seriya «Psikhologiya», 2015, t. 8, ¹3. S.57-64.
Prokhorova M.V., Prokhorov V.M. Vozrastnaya dinamika smysloobrazuyushchikh motivov trudovoy deyatel'nosti // Sovremennye issledovaniya sotsial'nykh problem (elektronnyy nauchnyy zhurnal), 2015, ¹6 (50). S.256-269.
Prokhorova M.V., Prokhorov V.M. Osobennosti vnutrenney i vneshney motivatsii zhenshchin i muzhchin // Vestnik Kostromskogo gosudarstvennogo universiteta im. N.A. Nekrasova. Seriya: Pedagogika. Psikhologiya. Sotsial'naya rabota. Yuvenologiya. Sotsiokinetika, 2016. T.22, ¹3. S.53-57.
Prokhorova M.V., Mazanova A.E. Oprosnaya metodika otsenki polozhitel'nykh i otritsatel'nykh motivov trudovoy deyatel'nosti // Vestnik VEGU, 2016, ¹5 (85). S.87-101.
Prokhorova M.V. Situatsionnoe interv'yu «Motivatsiya trudovoy deyatel'nosti rabotnika na raznykh etapakh organizatsionnogo razvitiya» (SIM) // Ekonomika i predprinimatel'stvo, 2016. ¹11-3 (76-3). S.715-722.
Prokhorova M.V. Osobennosti motivatsii trudovoy deyatel'nosti na raznykh etapakh organizatsionnogo razvitiya // Psikhologiya razvitiya cheloveka kak sub'ekta truda. Razvitie tvorcheskogo naslediya E.A. Klimova. Materialy Mezhdunarodnoy nauchno-prakticheskoy konferentsii. M.: OOO «Akropol'», 2016. S.217-223.
Prokhorova M.V., Ovsyannikova O.M. Razrabotka mnogofaktornoy metodiki diagnostiki motivatsii trudovoy deyatel'nosti // Psikhologicheskiy zhurnal, 2017. C.73-97.
Rean A.A. Psikhologiya lichnosti. SPb.: Piter, 2016. 288 s.
Richi Sh., Martin P. Upravlenie motivatsiey. M.: Yuniti-Dana, 2009. 400 s.
Strizhova E.A. Otsenka trudovoy motivatsii metodom postroeniya mnogomernogo prostranstva motivatsionnykh ob'ektov. Diss… kand. psikhol. nauk. M., 2012. 162 s.
Strizhova E.A., Gusev A.N.. Diagnostika trudovoy motivatsii v situatsii resheniya zadach: metodologiya i metod // Natsional'nyy psikhologicheskiy zhurnal, 2014, ¹2 (14). S.52-59.
Khekkhauzen Kh. Psikhologiya motivatsii dostizheniya. SPb.: Rech', 2001. 256 s.
Khertsberg F., B.Mosner, B.B. Sniderman. Motivatsiya k rabote. M.–SPb.: Vershina, 2007. 240 s.
Shmelev A.G., Zelichenko A.I. K voprosu o klassifikatsii motivatsionnykh faktorov trudovoy deyatel'nosti i professional'nogo vybora // Vestnik Moskovskogo universiteta. Seriya 14. Psikhologiya, 1987, ¹4. S.33–42.

References (transliteration):
Burlachuk L.F. Psikhodiagnostika: Uchebnik dlya vuzov. SPb.: Piter, 2006. 351 s.
Gerchikov V.I. Trudovaya motivatsiya: ponyatie, vyyavlenie, upravlenie. Chast' 1 // Lichnost'. Kul'tura. Obshchestvo, 2006. T. VIII. Vyp. 3 (31). S. 222-233.
Gerchikov V.I. Trudovaya motivatsiya: ponyatie, vyyavlenie, upravlenie. Chast' 2 // Lichnost'. Kul'tura. Obshchestvo, 2006. T. VIII. Vyp. 4 (32). S. 123-133.
Gorbachev A.V., Kupriyanov E.A., Naumenko A.S., Odintsova V.V., Shmelev A.G. Metodika “Struktura trudovoy motivatsii i perspektivy ee primeneniya // Psikhol. zhurn., 2006, T. 27, ¹ 3. S.86–93.
Zamfir K. Udovletvorennost' trudom: Mnenie sotsiologa. M.: Politizdat, 1983. 142 s.
Kokurina I.G. Sotsial'no-psikhologicheskie aspekty motivatsii trudovoy deyatel'nosti. Diss… kand. psikhol. nauk. M., 1984. 250 s.
Kokurina I.G. Metodika izucheniya motivatsii trudovoy deyatel'nosti: Uchebnoe posobie. M.: MGU, 1990. 56 s.
Magomed-Eminov M.Sh. Motivatsiya dostizheniya: struktura i mekhanizmy. Diss… kand. psikhol. nauk. M., 1987. 343 s.
Ozernikova T.G. Metodika diagnostiki trudovoy motivatsii personala organizatsii // Motivatsiya i oplata, 2007, ¹4. S.276-287.
Ozernikova T.G. Sistemy motivatsii i stimulirovaniya trudovoy deyatel'nosti: uchebnoe posobie. Irkutsk: Izd-vo BGU, 2016. 183 s.
Obshchaya psikhodiagnostika. Uchebnoe posobie // Pod red. A.A. Bodaleva, V.V. Stolina. M.: MGU, 1987. 304 s.
Pavlenkova S.K., Prokhorova M.V. Motivatsiya raboty personala. ─ Saarbyuken: Lambert Academic Publishing, 2012. 276 s.
Prokhorova M.V., Kim V.V. Struktura motivatsii trudovoy deyatel'nosti na raznykh stadiyakh razvitiya organizatsii // Vestnik Nizhegorodskogo universiteta im. N. I. Lobachevskogo, 2012, vyp.1. S.363–369.
Prokhorova M.V., Ezhova A.S. Sravnitel'nyy analiz metodov razrabotki modeley kompetentsiy // Vestnik Nizhegorodskogo universiteta im. N.I, Lobachevskogo. Seriya «Sotsial'nye nauki», 2012, ¹2 (26). S.63-71.
Prokhorova M.V., Prokhorov V.M. Vozrastnaya dinamika vnutrenney i vneshney motivatsii trudovoy deyatel'nosti // Vestnik Yuzhno-Ural'skogo gosudarstvennogo universiteta. Seriya «Psikhologiya», 2015, t. 8, ¹3. S.57-64.
Prokhorova M.V., Prokhorov V.M. Vozrastnaya dinamika smysloobrazuyushchikh motivov trudovoy deyatel'nosti // Sovremennye issledovaniya sotsial'nykh problem (elektronnyy nauchnyy zhurnal), 2015, ¹6 (50). S.256-269.
Prokhorova M.V., Prokhorov V.M. Osobennosti vnutrenney i vneshney motivatsii zhenshchin i muzhchin // Vestnik Kostromskogo gosudarstvennogo universiteta im. N.A. Nekrasova. Seriya: Pedagogika. Psikhologiya. Sotsial'naya rabota. Yuvenologiya. Sotsiokinetika, 2016. T.22, ¹3. S.53-57.
Prokhorova M.V., Mazanova A.E. Oprosnaya metodika otsenki polozhitel'nykh i otritsatel'nykh motivov trudovoy deyatel'nosti // Vestnik VEGU, 2016, ¹5 (85). S.87-101.
Prokhorova M.V. Situatsionnoe interv'yu «Motivatsiya trudovoy deyatel'nosti rabotnika na raznykh etapakh organizatsionnogo razvitiya» (SIM) // Ekonomika i predprinimatel'stvo, 2016. ¹11-3 (76-3). S.715-722.
Prokhorova M.V. Osobennosti motivatsii trudovoy deyatel'nosti na raznykh etapakh organizatsionnogo razvitiya // Psikhologiya razvitiya cheloveka kak sub'ekta truda. Razvitie tvorcheskogo naslediya E.A. Klimova. Materialy Mezhdunarodnoy nauchno-prakticheskoy konferentsii. M.: OOO «Akropol'», 2016. S.217-223.
Prokhorova M.V., Ovsyannikova O.M. Razrabotka mnogofaktornoy metodiki diagnostiki motivatsii trudovoy deyatel'nosti // Psikhologicheskiy zhurnal, 2017. C.73-97.
Rean A.A. Psikhologiya lichnosti. SPb.: Piter, 2016. 288 s.
Richi Sh., Martin P. Upravlenie motivatsiey. M.: Yuniti-Dana, 2009. 400 s.
Strizhova E.A. Otsenka trudovoy motivatsii metodom postroeniya mnogomernogo prostranstva motivatsionnykh ob'ektov. Diss… kand. psikhol. nauk. M., 2012. 162 s.
Strizhova E.A., Gusev A.N.. Diagnostika trudovoy motivatsii v situatsii resheniya zadach: metodologiya i metod // Natsional'nyy psikhologicheskiy zhurnal, 2014, ¹2 (14). S.52-59.
Khekkhauzen Kh. Psikhologiya motivatsii dostizheniya. SPb.: Rech', 2001. 256 s.
Khertsberg F., B.Mosner, B.B. Sniderman. Motivatsiya k rabote. M.–SPb.: Vershina, 2007. 240 s.
Shmelev A.G., Zelichenko A.I. K voprosu o klassifikatsii motivatsionnykh faktorov trudovoy deyatel'nosti i professional'nogo vybora // Vestnik Moskovskogo universiteta. Seriya 14. Psikhologiya, 1987, ¹4. S.33–42.

Abstract: In their article the authors provide the results of theoretical analysis of the social and psychological theories of the ‘success’ phenomenon. The authors give an insight into the development of the psychology of success by describing the following levels of human life activity: • hedonistic (vital) level (the priority of material values over social values is observed here); • pragmatical (social) level (desire of wealth, power and glory as sources of social pleasures dominate over spiritual values); and • altruistic (existentional) level (‘internal’ or moral level when spiritual values dominate over material wealth). The authors also describe an integrated model of the reference image of success including synthesis and the general concept of all described types and forms of success. Theoretical and methodological bases of research include philosophical, ethical and psychological researches of existential problems and concepts describing peculiarities of success as a psychological category. For the first time in scientific literature the authors develop a theoretical model of success as a reference image consisting of the following three levels: 1 – individual success (‘for my own benefit’), 2.collective success (‘cooperation’); 3. success in service «for the benefit of others». The authors note that the process of achievement of success depends on purposes that are set by a person based on one of three options of the reference image of success.

Keywords: success, altruism, hedonism, American dream, cooperation, helping behavior, egoism, pro-social behavior, material wealth, reference image of success.

References:
Atyunina, V. S. Obraz uspeshnogo cheloveka v semanticheskom prostranstve lichnosti: monografiya / V. S. Atyunina.-Khabarovsk: Izd-vo DVGUPS, 2009.-194 s.
Dvoretskaya, M. Ya. Kontseptsiya cheloveka v religiozno-filosofskom uchenii Vostochno-khristianskoy Tserkvi epokhi Srednevekov'ya: psikhologicheskiy aspekt: monografiya / M. Ya. Dvoretskaya; Ros.gos. ped. un-t im. A. I. Gertsena.-SPb.: Izd-vo RGPU, 2004.-250 s.
Dvoretskaya, M.Ya. Istina dlya ratsionalista. Psikhologiya somneniya. Monografiya. – SPb., 2010.-637s.
Dokinz, R. Egoistichnyy gen / R. Dokinz.-M.: Corpus, 2013. – 512 s.
Il'in, E. P. Psikhologiya pomoshchi. Al'truizm, egoizm, empatiya / E. P. Il'in.-SPb.: Piter, 2013.-304 s.
Mayers, D. Dzh. Sotsial'naya psikhologiya / Devid Dzh. Mayers; per. Z. Zamchuk.-SPb.: Piter, 2013.-800 s.
Morozov, A. V. Delovaya psikhologiya. Kurs lektsiy: ucheb.dlya vyssh. i sred. spets. ucheb. zavedeniy / A. V. Morozov.-SPb.: Soyuz, 2000.-576 s.
Nekrasov, S. I. Amerikanskiy mul'tikul'turizm: monografiya / S. I. Nekrasov, N. A. Nekrasova, V. V. Platoshina.-M.: Izdat. dom «Akademiya Estestvoznaniya», 2011.-152 s.
Nemov, R. S. Sotsial'naya psikhologiya: ucheb.posobie / R. S. Nemov, I. R. Altunina.-SPb.: Piter, 2010.-432 s.
Kharlamenkova, N. E. Samoutverzhdenie podrostka / N. E. Kharlamenkova.-2-e izd., ispr. i dop.-M.: Institut psikhologii RAN, 2007.-384 s.

References (transliteration):
Atyunina, V. S. Obraz uspeshnogo cheloveka v semanticheskom prostranstve lichnosti: monografiya / V. S. Atyunina.-Khabarovsk: Izd-vo DVGUPS, 2009.-194 s.
Dvoretskaya, M. Ya. Kontseptsiya cheloveka v religiozno-filosofskom uchenii Vostochno-khristianskoy Tserkvi epokhi Srednevekov'ya: psikhologicheskiy aspekt: monografiya / M. Ya. Dvoretskaya; Ros.gos. ped. un-t im. A. I. Gertsena.-SPb.: Izd-vo RGPU, 2004.-250 s.
Dvoretskaya, M.Ya. Istina dlya ratsionalista. Psikhologiya somneniya. Monografiya. – SPb., 2010.-637s.
Dokinz, R. Egoistichnyy gen / R. Dokinz.-M.: Corpus, 2013. – 512 s.
Il'in, E. P. Psikhologiya pomoshchi. Al'truizm, egoizm, empatiya / E. P. Il'in.-SPb.: Piter, 2013.-304 s.
Mayers, D. Dzh. Sotsial'naya psikhologiya / Devid Dzh. Mayers; per. Z. Zamchuk.-SPb.: Piter, 2013.-800 s.
Morozov, A. V. Delovaya psikhologiya. Kurs lektsiy: ucheb.dlya vyssh. i sred. spets. ucheb. zavedeniy / A. V. Morozov.-SPb.: Soyuz, 2000.-576 s.
Nekrasov, S. I. Amerikanskiy mul'tikul'turizm: monografiya / S. I. Nekrasov, N. A. Nekrasova, V. V. Platoshina.-M.: Izdat. dom «Akademiya Estestvoznaniya», 2011.-152 s.
Nemov, R. S. Sotsial'naya psikhologiya: ucheb.posobie / R. S. Nemov, I. R. Altunina.-SPb.: Piter, 2010.-432 s.
Kharlamenkova, N. E. Samoutverzhdenie podrostka / N. E. Kharlamenkova.-2-e izd., ispr. i dop.-M.: Institut psikhologii RAN, 2007.-384 s.

Abstract: The present research is based on the analysis of interdependency of characteristics of the subjective picture of life path and creativity demonstrated by a group of successful individuals in order to make practical recommendations on how to teach young people to activate and use their creative potentials in the process of building their life according to their own desires and opportunities. In other others, the purpose of the research is to provide statistical summary of successful (i.e. creative) individuals building their life path. Respondents involved in the research worked at academic and research institutions and had a PhD in medicine or technical science (or good position at a university) and also had families. The results of the research showed that creative people were naturally active on their life path and demonstrated interest towards learning and creating new things, set life goals and clearely understood how to achieve them, had large-scaled life goals and understood the causal and purpose connections between events.

Keywords: picture of life path, creativity, causometria, divergent thinking, success, biographical method, life program, the scale of life targets, strategy, rationality.

Contact information: Mashonina Anastasia Andreevna, 199034, Russia, St. Petersburg, Mendeleevskaya linia 26.

References:
Abul'khanova K.A., Berezina T.N. Vremya lichnosti i vremya zhizni. SPb.: Aleteyya, 2001.
Barysheva T.A., Zhigalov Yu.A. Psikhologo-pedagogicheskie osnovy razvitiya kreativnosti. SPb: SPGUTD, 2006. 268s.
Bogoyavlenskaya D.B. Intellektual'naya aktivnost' kak problema tvorchestva. Rostov-na-Donu: Izd-vo Rostovskogo un-ta, 1983. 172 s.
Brushlinskiy A.V. Psikhologiya sub'ekta / Otv.red.prof. 4. V. V. Znakov.M.:Institut psikhologii RAN; SPb: izdat. "Aleteyya", 2003g. 272 s.
Kronik A.A., Akhmerov R.A. Kauzometriya: Metody samopoznaniya, psikhodiagnostiki i psikhoterapii v psikhologii zhiznennogo puti. M.: Smysl, 2008. 294 s.
Rubinshteyn S. L. Chelovek i mir. M.: Nauka, 1997. 191 s.
Soldatova E. L. Proektivnaya metodika diagnostiki divergentnogo myshleniya // nauchno-metodicheskiy zhurnal "Vestnik prakticheskoy psikhologii obrazovaniya" ¹ 2(3) 2005g. S.119-125.
Suslova T.S. Nekotorye osobennosti kreativnykh lichnostey: Sistemnoe issledovanie individual'nosti. Perm', 1991. S. 149.
Tunik E.E. Diagnostika lichnostnoy kreativnosti // sbornik "Sotsial'no-psikhologicheskaya diagnostika razvitiya lichnosti i malykh grupp" Fetiskin N. P., Kozlov V.V., Manuylov G.M. M., 2002. C.59-64.
Baas M., De Dreu C.K., Nijstad B.A. A meta-analysis of 25 years of mood-creativity research: Hedonic tone, activation, or regulatory focus.-Psychol Bull. 2008 Nov;134(6):779-806.
Carson, Shelley H., Peterson, Jordon B. and Higgins, Daniel M. Reliability, Validity, and Factor Structure of the Creative Achievement Questionnaire.-Creativity Research Journal, 2005, 17 (1), 37 – 50.
Feist G.J. A meta-analysis of personality in scientific and artistic creativity.-Personality and Social Psychology Review 2 (1998), pp. 290–309.
Kim, Kyung Hee. Measurements, Causes, and Effects of Creativity. – Psychology of Aesthetics, Creativity, and the Arts, Vol 4(3), Aug 2010, 131-135.
Sawyer R.K Explaining Creativity: The Science of Human Innovation: The Science of Human Innovation. York: Oxford University Press, 2012.
Silvia P.J. Discernment and creativity: How well can people identify their most creative ideas?-Psychology of Aesthetics, Creativity, and the Arts, Vol 2(3), 139-146, Aug 2008.
Silvia P.J., Kaufman J.C., Pretz J.E. Is Creativity Domain-Specific? Latent Class Models of Creative Accomplishments and Creative Self-Descriptions.-Psychology of Aesthetics, Creativity, and the Arts, 2009,Vol. 3, ¹3, 139-148.
Torrance E. P. Scientific views of creativity and factors affecting its growth.-Daedalus: Creativity and Learning, 1965. P. 663-679.
Weisberg, R. W. (2006). Creativity: Understanding innovation in problem solving, science, invention, and the arts. Hoboken, NJ: Wiley

References (transliteration):
Abul'khanova K.A., Berezina T.N. Vremya lichnosti i vremya zhizni. SPb.: Aleteyya, 2001.
Barysheva T.A., Zhigalov Yu.A. Psikhologo-pedagogicheskie osnovy razvitiya kreativnosti. SPb: SPGUTD, 2006. 268s.
Bogoyavlenskaya D.B. Intellektual'naya aktivnost' kak problema tvorchestva. Rostov-na-Donu: Izd-vo Rostovskogo un-ta, 1983. 172 s.
Brushlinskiy A.V. Psikhologiya sub'ekta / Otv.red.prof. 4. V. V. Znakov.M.:Institut psikhologii RAN; SPb: izdat. "Aleteyya", 2003g. 272 s.
Kronik A.A., Akhmerov R.A. Kauzometriya: Metody samopoznaniya, psikhodiagnostiki i psikhoterapii v psikhologii zhiznennogo puti. M.: Smysl, 2008. 294 s.
Rubinshteyn S. L. Chelovek i mir. M.: Nauka, 1997. 191 s.
Soldatova E. L. Proektivnaya metodika diagnostiki divergentnogo myshleniya // nauchno-metodicheskiy zhurnal "Vestnik prakticheskoy psikhologii obrazovaniya" ¹ 2(3) 2005g. S.119-125.
Suslova T.S. Nekotorye osobennosti kreativnykh lichnostey: Sistemnoe issledovanie individual'nosti. Perm', 1991. S. 149.
Tunik E.E. Diagnostika lichnostnoy kreativnosti // sbornik "Sotsial'no-psikhologicheskaya diagnostika razvitiya lichnosti i malykh grupp" Fetiskin N. P., Kozlov V.V., Manuylov G.M. M., 2002. C.59-64.
Baas M., De Dreu C.K., Nijstad B.A. A meta-analysis of 25 years of mood-creativity research: Hedonic tone, activation, or regulatory focus.-Psychol Bull. 2008 Nov;134(6):779-806.
Carson, Shelley H., Peterson, Jordon B. and Higgins, Daniel M. Reliability, Validity, and Factor Structure of the Creative Achievement Questionnaire.-Creativity Research Journal, 2005, 17 (1), 37 – 50.
Feist G.J. A meta-analysis of personality in scientific and artistic creativity.-Personality and Social Psychology Review 2 (1998), pp. 290–309.
Kim, Kyung Hee. Measurements, Causes, and Effects of Creativity. – Psychology of Aesthetics, Creativity, and the Arts, Vol 4(3), Aug 2010, 131-135.
Sawyer R.K Explaining Creativity: The Science of Human Innovation: The Science of Human Innovation. York: Oxford University Press, 2012.
Silvia P.J. Discernment and creativity: How well can people identify their most creative ideas?-Psychology of Aesthetics, Creativity, and the Arts, Vol 2(3), 139-146, Aug 2008.
Silvia P.J., Kaufman J.C., Pretz J.E. Is Creativity Domain-Specific? Latent Class Models of Creative Accomplishments and Creative Self-Descriptions.-Psychology of Aesthetics, Creativity, and the Arts, 2009,Vol. 3, ¹3, 139-148.
Torrance E. P. Scientific views of creativity and factors affecting its growth.-Daedalus: Creativity and Learning, 1965. P. 663-679.
Weisberg, R. W. (2006). Creativity: Understanding innovation in problem solving, science, invention, and the arts. Hoboken, NJ: Wiley

Abstract: The article is devoted to the phenomenon of appearance discrimination. The author analyzes theoretical and experimental works of foreign researchers devoted to such type of discrimination at lookism. Lookism is the term that is used in foreign literature and describes the phenomenon of discrimination of beautiful people, noteworthy that authors of many publications describe the ‘positive’ discrimination. These foreign researches of discrimination in different interaction situations show that beautiful people tend to receive a higher salary, receive better grades as students and etc. The author of the present article also provides the results of the empiric research of discrimination of good-looking people. Based on the study of Russian respondents, there is the appearance discrimination in Russia (about 89% of all cases) and it is usually lookism (‘positive’ discrimination of beautiful people) and discrimination of people who are too fat/skinny or taller/shorter than average height.

Keywords: discrimination, lookism, attractive appearance, beauty, categorization, attitude, benefit, stereotype, interaction, appearance.

Contact information: Pogontseva Darya Viktorovna, 344038, Russia, Rostov-on-Don, ul. M. Nagibina 13.

References:
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8. Hamermesh D., Parker A. Beauty in the classroom: instructors’ pulchritude and putative pedagogical productivity //
Economics of Education Review. Vol. 24. Is. 4. August 2005. P. 369-376.
9. Olson I.R., Marshuetz Ch. Facial Attractiveness Is Appraised in a Glance // Emotion. Vol. 5. Is. 4. December 2005.
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11. Puhl R.M., Andreyeva T., Brownell K.D. Perceptions of weight discrimination: prevalence and comparison to race and
gender discrimination in America // International Journal of Obesity. 2008. ¹ 32. R. 992-1000.
12. Safire W. The right word in the right place at the right time: wit and wisdom from the popular «On language» column
in The New York times magazine. Simon and Schuster, 2004.
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References (transliteration):
1. Vorob'ev S.M. Konstitutsionno-pravovye osnovy bor'by s diskriminatsiey v Rossii // LEX RUSSICA (RUS-
SKIY ZAKON). 2013. ¹ 1. C. 16-24.
2. Labunskaya V.A. «Vidimyy chelovek» kak sotsial'no-psikhologicheskiy fenomen // Sotsial'naya psikhologiya i
obshchestvo. 2010. ¹ 1. S. 26-39.
3. Berggren N., Jordahl H., Poutvaara P. The looks of a winner: Beauty and electoral success // Journal of Public Economics.
Vol. 94. Is. 1–2. Feb. 2010. P. 8-15.
4. Costin C. Your dieting daughter: is she dying for attention? // Psychology Press. 1996. R. 240.
5. Giordano S. Exercise and Eating Disorders: An Ethical and Legal Analysis. Taylor & Francis, 2009.
6. Grunig L.A., Hon L.C., Toth E.L. Women in Public Relations: How Gender Influences Practice. Routledge, 2004.
7. Hamermesh D.S. Changing looks and changing “discrimination”: The beauty of economists Economics Letters. Volume
93. Issue 3. December 2006. P. 405-412.
8. Hamermesh D., Parker A. Beauty in the classroom: instructors’ pulchritude and putative pedagogical productivity //
Economics of Education Review. Vol. 24. Is. 4. August 2005. P. 369-376.
9. Olson I.R., Marshuetz Ch. Facial Attractiveness Is Appraised in a Glance // Emotion. Vol. 5. Is. 4. December 2005.
P. 498-502.
10. Patzer G.L. Looks: why they matter more than you ever imagined. AMACOM Div American Mgmt Assn, 2008.
11. Puhl R.M., Andreyeva T., Brownell K.D. Perceptions of weight discrimination: prevalence and comparison to race and
gender discrimination in America // International Journal of Obesity. 2008. ¹ 32. R. 992-1000.
12. Safire W. The right word in the right place at the right time: wit and wisdom from the popular «On language» column
in The New York times magazine. Simon and Schuster, 2004.
13. Shaw V.F. Coping with Sexual Harassment and Gender Bias. The Rosen Publishing Group, 2000.
14. Sprague M.M., Keeling K.K. Discovering their voices: engaging adolescent girls with young adult literature. International
Reading Assoc., 2007.
15. Strang J., Stimson G.V. AIDS and drug misuse: the challenge for policy and practice in the 1990s. Taylor & Francis, 1990.