Review: The author of the article analyzes ideological sources of modern popular culture. Bueva addresses to the initial differences between elite and popular cultures and views the problem in terms of a quite unusual topic – the process of cultural expansion. Indeed, the development of contemporary mass media again and again raises the question about transformation and uni􀏔ication of the entire system of information 􀏔lows and expansion of culture and education. Bueva provides Karl Marx’ and Friedrich Engels’ ideas about the role of the means of mass in􀏔luence on people. Bueva also uses historical data and analyzes ideas offered by Vladimir Lenin, Nadezhda Krupskaya and Anatoly Lunacharsky. Much attention is paid to the social-critical aspect of mass communication. The method of historical analysis used by the author allows to study the genesis and development of the problem as it was created at the Age of Enlightenment. The author has also used polemic techniques when analyzing the concepts of mass communication. The novelty of the problem is caused by the fact that researchers usually pay special attention to the contents of mass communication and speci􀏔ic in􀏔luence of different channels of mass in􀏔luence on the audience. The mechanisms of the cultural expansion have never been a topic of such intensive analysis before.

Keywords: education, teaching, communication, mass communication, culture, spiritual values, information, society, radio broadcasting, television.

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References (transliteration):
Arkhangel'skaya I.B. G.M. Maklyuen i literatura «yuzhnoy traditsii» // Filologiya: nauchnye issledovaniya. 2011. № 4(04). S. 38-47.
Arkhangel'skaya I.B. Traditsiya T.S. Eliota i teoriya massmedia G.M. Maklyuena // Filosofiya i kul'tura. 2009. № 3(15). S. 42-50.
Afanas'ev V.G., Ursul A.D. Sotsial'naya informatsiya (Nekotorye metodologicheskie aspekty) // Voprosy filosofii. 1974. № 10.
Grigoryan G.P. O sredstvakh kommunikatsii i sud'bakh chelovechestva v pop-filosofii Marshalla Maklyuena // Voprosy filosofii. 1972. № 10.
Gurevich P.S. Antropologiey Fromma kak esteticheskaya problema // Khudozhestvennoe proizvedenie i lichnost'. M., 1975.
Gurevich P.S. Filosofiya kul'tury. M., 2001.
Davydov Yu. Marshall Maklyuen kak mifotvorets (K kharakteristike, noveyshikh umonastroeniy na Zapade) // Zvezda. 1973. № 4.
Igolton Terri. Ideya kul'tury. M., 2012.
Krupskaya N.K. Pedagogicheskie sochineniya: V 10-i tt. T. 4. M., 1959.
Lenin V.I. Poln. sobr. soch. T. 5. M., 1967.
Marks K., Engel's F. Soch. V 50-i tt. T.
M., 1958. 12. Marks K., Engel's F. Soch. V 50-i tt. T. 18. M., 1961.
Marks K., Engel's F. Soch. V 50-i tt. T. 3. M., 1955.
Marks K., Engel's F. Soch. V 50-i tt. T. 33. M., 1964.
Mayakovskiy V. Poln. sobr. soch. V 13-i tt. T. 12. M., 1961.
Mif i khudozhestvennoe soznanie XX veka / Otv. redaktor N.A. Khrenov. M., 2011.
Novaya tekhnokraticheskaya volna na Zapade / Otv. red., sost. i vstup. st. P.S. Gurevicha. M., 1986.
Nozhin E.A. Problema opredeleniya massovoy kommunikatsii // Psikholingvisticheskie problemy massovoy kommunikatsii. M., 1974. S. 5-10.
O prave lgat' / Pod red. R.A. Apresyana. M., 2011.
Problemy televideniya i radio. Vyp. 2. M., 1971.
RT. Illyustrirovannyy obshchestvenno-politicheskiy ezhenedel'nik. 1966. № 19.
Sokovnin V.M. O prirode chelovecheskogo obshcheniya (Opyt filosofskogo analiza). Frunze, 1973.
Spirova E.M. Simvolicheskaya kommunikatsiya v epokhu globalizma // Filosofiya i kul'tura. 2009. № 5(17). S. 15-20.
Televidenie za rubezhom. M., 1965.
Acosta L. Medos Masivosie ideologia imperialista // «Casa de. las America (La Hafcana). 1973. № 77.
Brzezinski Z. Between two Ages: America’s Role in the Technetronic Era. N.Y.: The Viking Press, 1970. 355 p.
Ellul J. Propaganda. N.Y., 1973.
Essais sur les masses media et la culture. UNESCO. Paris, 1971.
Fromm E. The Anatomy of Human Destructiveness. N.Y., 1974.
Larsen O.N. Social Effects of Mass Communication // Hind-book of Modern Sociology / Ed. R.E. Faris. Chicago, 1904. 348 p.
Mass Communication Dictionary. N.Y., 1961.
McLuhan M. Understanding Media. N.Y., 1964.
O'Hara R.C. Media for the Millions. N.Y., 1964.
The Human Dialogue / Eds. F. Matson and A. Montegu. L., 1967.
Winston. The linage of the Media. L., 1974