Abstract: In his article Flerov analyzes the status of linguistic education in the current socio-economic environment of Russia. In the last century foreign languages were one of the most promising professional majors even despite the fact that Russia was a closed-off country. Nowadays linguistic education does not have such a high status and economics, management and law are in greater demand than foreign languages even though much is being said about the academic space, academic mobility and cross-cultural exchange. The object of the present research is the ability to speak a foreign language as a 'final product' of the process of linguistic education. The choice of the topic is conditioned by the fact that one's ability to speak a foreign language is a constant phenomenon despite changes with the labour market, educational standards, etc. The subject of the research is the image of a language expert as a professional under the conditions of a growing value of profession's financial component and simultaneous reduction in the number of workspaces where an expert in such a major may show himself or herself. From the methodological point of view, 'image' is a convenient category for analyzing the foresaid problem because it contains both cognitive and socio-economic features of a profession that are often differentiated or even opposed to one another.  According to the author of the present researh, synthesis of these two components allows to take a new look at gaps and problems in linguistic education, in particular, those related to the transfer of the education system to the two-level organizational structure. The author of the article concludes that image and popularity of education are two different phenomena even though these two terms often merge as a result of education marketing. On the other hand, there is no denying that difficulties of today's professional linguistic development are quite objective and partly caused by specific features of speaking a foreign language. The author assumes that it is possible to overcome these difficulties through developing the system of linguistic education, particularly, more efficient use of Master's degree programs as an independent level of linguistic education. The author also assumes that by analyzing vocational training based on special features of a particular professional major, it is possible to take a fresh look at traditional educational problems and issues. This gives fruit for the thought and material for further researches, especially, in order to develop particular solutions of the aforesaid problems and issues.   

Keywords: linguistic training, vocational choice, professional route, educational route, professional education, linguistic education, linguistic knowledge, educational image, linguistic competence, prestige of education

References:
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Kolesnichenko N.Yu. Kompetentnostnyy podkhod v professional'nom obrazovanii bakalavrov romano-germanskoy filologii // Professional'noe lingvoobrazovanie. 2013. S. 45-48.
Ibragimova R.E. Novye podkhody k izucheniyu leksiki v nachal'nom lingvisticheskom obrazovanii // Mir nauki, kul'tury, obrazovaniya. 2016. ¹ 1. S. 332-334.
Kolesnikov A.A. Chto novoe privnosit kompetentnostnyy podkhod v vysshee lingvisticheskoe obrazovanie? // Inostrannye yazyki v vysshey shkole. 2013. ¹ 1. S. 68-74.
Grebenshchikova A.V. Professional'naya podgotovka perevodchika: problema razvitiya polikul'turnoy lichnosti // Professional'nyy proekt: idei, tekhnologii, rezul'taty. 2013. ¹ 2. S. 10-13.
http://russkiymir.ru/news/39334/
Rusanov E.K. Kharakteristika spetsialistov s inoyazychnoy kompetentnost'yu na sovremennom rynke truda // Molodoy uchenyy. 2011. ¹ 11. T. 2. S. 99-101. http://moluch.ru/archive/34/3886/

References (transliteration):
Vanslov V.V. Nauchno-tekhnicheskiy progress i kul'tura // Kul'tura i iskusstvo. 2012. ¹ 6. C. 27 - 33.
Baksanskiy O.E. Metodologicheskie osnovaniya modernizatsii sovremennogo obrazovaniya // Filosofiya i kul'tura. 2012. ¹ 9. C. 105-111.
Bolotnova A.A. Vliyanie zapadnykh sanktsiy na politiku Rossii v sfere mezhdunarodnogo kul'turno-gumanitarnogo sotrudnichestva // Politika i Obshchestvo. 2015. ¹ 10. C. 1332-1335. DOI: 10.7256/1812-8696.2015.10.16393.
Zhirina M.V. Reforma rossiyskogo obrazovaniya: vybor adekvatnoy modeli // Politika i Obshchestvo. 2014. ¹ 10. C. 1161 - 1167. DOI: 10.7256/1812-8696.2014.10.10900.
Rusanov E.K. Spetsialisty s inoyazychnoy kompetentnost'yu na regional'nom rynke truda. Diss. … k. sotsiol. nauk. Stavropol', 2011. 192 s.
Alekhin I.A., Trenin I.V. Istoriko-pedagogicheskiy analiz problemy integratsii informatsionnykh i didakticheskikh resursov v obrazovatel'nom protsesse voennogo vuza // V sbornike: Nauka i obshchestvo v epokhu tekhnologiy i kommunikatsiy. 2016. S. 553-570.
Potaturov V.A. Kul'tura v prostranstve sovremennoy "megamashiny" // Sotsiodinamika. 2016. ¹ 1. S.273-300.
Potaturov V.A. Problemy otechestvennogo gumanitarnogo obrazovaniya v usloviyakh globalizatsii // Sovremennoe obrazovanie. 2016. ¹ 2. S. 12-24.
Probin P.S. Otechestvennaya obrazovatel'naya reforma v kontekste sovremennoy kon'yunktury rynka truda: kontury interpretatsiy // Sotsiodinamika. 2015. ¹ 3. S.1-26.
Aleshinskaya E.V. K voprosu o psikhologicheskikh aspektakh izucheniya angliyskogo yazyka // Litera. 2014. ¹ 4. S. 119-139.
Sorokina E.A. Osnovy yazykoznaniya. M.: MGOU, 2012. 220 s.
Zimnyaya I.A. Psikhologiya obucheniya inostrannym yazykam v shkole. M.: Prosveshchenie, 1991. 222 s.
Flerov O.V. Psikhologo-pedagogicheskie osobennosti proforientatsionnoy raboty v vuze v period kommertsializatsii obrazovaniya i sotsial'no-ekonomicheskoy neopredelennosti // Pedagogika i prosveshchenie 2015. ¹ 4. C. 344-358.
Sorokina K.O., Donina O.I., Mitin S.N. Formirovanie yazykovoy kompetentsii posredstvom kul'turoobrazuyushchego komponenta v inoyazychnom lingvisticheskom obrazovanii // Sibirskiy nauchnyy vestnik. 2015. ¹ 3. S. 192-195.
Sorokina O.A. Sotsiokul'turnyy potentsial autentichnykh materialov v lingvisticheskom obrazovanii // Professional'nyy proekt: idei, tekhnologii, rezul'taty. 2015. ¹ 3. S. 34-37.
Orbodoeva L.M. Professional'naya metakompetentsiya studentov yazykovykh vuzov: lingvodidakticheskiy aspekt // Vestnik Nizhegorodskogo gosudarstvennogo universiteta im. N.A. Dobrolyubova. 2015. ¹ 30. S. 107-114.
Rybakova N.A. Problemy soderzhaniya podgotovki studentov po profilyu «Teoriya i metodika prepodavaniya inostrannykh yazykov i kul'tur» v usloviyakh bakalavriata // Pedagogika i prosveshchenie. 2015. ¹ 1. C. 28-35.
Okulovskaya A.G. Obuchenie studentov-lingvistov ispol'zovaniyu informatsionno-kommunikaivnykh tekhnologiy v prepodavanii inostrannykh yazykov // Vestnik Permskogo natsional'nogo issledovatel'skogo politekhnicheskogo universiteta. Problemy yazykoznaniya i pedagogiki. 2016. ¹ 1. S. 80-87.
Moskovskaya N.L. Rol' sinergeticheskikh idey v realizatsii kompetentnostnogo podkhoda k formirovaniyu professional'noy kompetentnosti spetsialistov lingvisticheskogo obrazovaniya // Vestnik Severo-Kavkazskogo federal'nogo universiteta. 2013. ¹ 2. S. 160-163.
Kolesnichenko N.Yu. Kompetentnostnyy podkhod v professional'nom obrazovanii bakalavrov romano-germanskoy filologii // Professional'noe lingvoobrazovanie. 2013. S. 45-48.
Ibragimova R.E. Novye podkhody k izucheniyu leksiki v nachal'nom lingvisticheskom obrazovanii // Mir nauki, kul'tury, obrazovaniya. 2016. ¹ 1. S. 332-334.
Kolesnikov A.A. Chto novoe privnosit kompetentnostnyy podkhod v vysshee lingvisticheskoe obrazovanie? // Inostrannye yazyki v vysshey shkole. 2013. ¹ 1. S. 68-74.
Grebenshchikova A.V. Professional'naya podgotovka perevodchika: problema razvitiya polikul'turnoy lichnosti // Professional'nyy proekt: idei, tekhnologii, rezul'taty. 2013. ¹ 2. S. 10-13.
http://russkiymir.ru/news/39334/
Rusanov E.K. Kharakteristika spetsialistov s inoyazychnoy kompetentnost'yu na sovremennom rynke truda // Molodoy uchenyy. 2011. ¹ 11. T. 2. S. 99-101. http://moluch.ru/archive/34/3886/

Abstract: In her research Kovaleva describes theoretical grounds and conceptual principles of her refl ective positional approach to scenario planning of personality development situations. She also analyzes a number of objective factors that determine transformation of maturity paths and personality development in the media culture. Based on the heritage of Lev Vygotsky, Aleksey Losev, Sergey Averintsev, and Mikhail Bakhtin, the researcher analyzes opportunities of personal growth in terms of comprehension of sign-image and symbolic grounds of the language in the creative space of group discussion of cultural patterns. Th e research focuses on the issues of creative self-consciousness development, subjective positionality and refl ective-hermeneutical competence of students. Th e framework for describing means and opportunities of development is formed taking into account analysis of factors that determine transformation of maturity paths and personality development in the media culture. Kovaleva describes the role of the ability to understand the metaphoric language of media texts as the necessary basis for developing subjective positionality. She illustrates principles and potential eff ects of media hermeneutics as the basic technology of the refl ective positional approach by discussing the Oscar-winning cartoon ‘Th e Old Man and the Sea’ directed by A. Petrov. Th e project discussion scenario composed based on refl exive actions and prospective creative forms of refl ection allows to provide conditions for creative understanding of the main ideas of the aforesaid cartoon in terms of one’s life and development tasks with reference to the objective cultural meaning of the author’s idea.

Keywords: cultural activity approach, media environment, refl exive positional approach, image, symbol, sign, media hermeneutics, refl ection, understanding, positionality.

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References (transliteration):
Averintsev S.S. Simvol. Slovar’. 2-e, ispr. izd. K.: Dukh i Litera, 2001. S. 155-161.
Alekseev N.G. Proektirovanie i refleksivnoe myshlenie // Razvitie lichnosti. 2002. ¹2. S. 85-102.
Asmolov A.G. Vyzovy sovremennosti i perspektivy professional’nogo rosta v mire obrazovaniya //
Obrazovatel’naya panorama. 2016. ¹1 (5). S. 6-8.
Bauman Z. Individualizirovannoe obshchestvo. M.: Logos. 2005. 90 s.
Bart R. Izbrannye raboty: Semiotika: Poetika. M: Progress, 1989. 616 s.
Bakhtin M.M. Problemy poetiki Dostoevskogo. M.: Khudozhestvennaya literatura, 1972. 470 s.
Bakhtin M.M. Estetika slovesnogo tvorchestva. M.: Iskusstvo, 1986. 423 s.
Bodriiyar Zh. Prozrachnost’ zla. M.: Dobrosvet, 2000. 258 s.
Bukreeva A.N. Epistemologicheskie aspekty simvoliki vizual’nogo khudozhestvennogo obraza //
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Vygotskii L.S. Voobrazhenie i tvorchestvo v detskom vozraste. Psikhol. ocherk. Kn. dlya uchitelya. 3-e
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NPO «Modek», 1998. 480 c.
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Abstract: The subject of the research is the scientific and pegagogical heritage of Moisey Pistrak in the sphere of teacher education. For a long time the name of a repressed teacher and scientist Moisey Pistrak who had made a great contribution to the teacher education in Soviet Russia was very little known by the broad pedagogical community. The purpose of the present research is tho extend and clarify our concept of the processes happening in the sphere of teacher education of the 30s - 40s of the 20th century in Russia and near the Don River. In her research Melnikova describes the scientific biography of Moisey Pistrak and analyzes his scientific achievements from the point of view of contemporary issues of teacher education. The author's research based on the restrospective and biographical methods on made it all possible. In her research Melnikova has summarized and presented data obtained from state archives such as the Scientific Archive of the Russian Academy of Education, Archive of the Federal Security Service for the Rostov Region and Center for the Preservation and Study of Documents of Most Recent History. Most of these documents are studied and published for the first time in the academic literature. According to the author, the system of teacher education of the 1930s established the grounds for fundamental preparation of teachers based on the combination of theoretical knowledge and practical experience, provided the basis for experimental innovation activity aimed at creation of the labor school and developed programs for overall preparation of teachers, those programs forming the basis of the concept of pedagogical culture as well as the theory of personality-oriented education. 

Keywords: biographical method, scientific and pedagogical heritage, Moisey Pistrak, historical semantic content, Soviet labor school, teacher education, North Caucasus Research Pedagogical Institute, general cultural training, experimental work, fundamental training

References:
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NA RAO f. 13, op. 1, d. 23, l. 352.

References (transliteration):
NA RAO f. 1, op. 1, d. 95, l. 80.
Tsentr khraneniya i izucheniya noveyshey istorii Rostovskoy oblasti.f. 8, op. 1, d. 140, l. 142-144.
NA RAO f. 12, op. 1, d. 204, l. 39.
NA RAO f. 13, op. 1, d. 692a, l. 81.
Pistrak M.M. O porokakh moego uchebnika. // Za kommunisticheskoe vospitanie. – 1937. – 12 aprelya.
Sozinogova G. Sorok let uchebnika dlya pedvuzov. // Narodnoe obrazovanie. – 1974-¹ 11. – s. 91-92.
Pistrak M.M. Nerazreshennye zadachi. // Za kommunisticheskoe vospitanie. – 1937. – 4 aprelya.
Blonskiy P.P. Pedagogika. – M., 1924.
Pinkevich A.P. Sovetskaya pedagogika za 10 let (1917-1927). – M., 1927.
NA RAO f. 4, op. 1, d. 95, l. 1-4.
Belousov S.N. Za vysokuyu kul'turu uchebnika. // Narodnyy uchitel'. – 1935.-¹ 3. – s. 97-99.
Pistrak M.M. Pedagogika: Uchebnik dlya vysshikh uchebnykh zavedeniy. – m., 1934. – 420 s.
Pistrak M.M. O postroenii shkol'nykh programm i metodakh shkol'noy raboty. – Rostov-na-Donu: Sev. Kavkaz, 1932. – 28 s.
M.Ya. Yaroshevskiy Repressirovannaya nauka. M., 1993.
Pistrak M.M. Nasushchnye problemy sovremennoy shkoly. – M.: Gosizdat, 1924.M. – 136s.
Arkhiv Federal'noy sluzhby kontrrazvedki Rostovskoy oblasti. Delo 15724, l. l.3-268.
NA RAO f. 18, op. 2, d. 258, l. 46.
NA RAO f. 13, op. 1, d. 23, l. 353.
Nauchnyy arkhiv RAO f. 13, op. 1, d. 23, l. 348
NA RAO f. 13, op. 1, d. 23, l. 352.

Abstract: The subject of the research is the relationship between social knowledge and culture of scientific work. In terms of modern socio-humanitarian science, research traditions are a very topical issue reltaed to both intrascientific and would-be scientific tendencies. The former includes a quantitative growth of researches practically in all branches of knowledge which leads to the decrease in the quality and culture of scientific work. The would-be scientific tendencies include the fact that researches are often ordered by the government or other subjects. The main research method used by the author of the article is the problem analysis of the relationship between social knowledge and culture of scientific work, the author also uses the method of comparison. The main conclusions of the research are the following: 1) social knowledge obviously needs to improve the culture of research as a result of a growing number of researches in this sphere; 2) sociology is one of the spheres that 'present' research results based on applied methods, thus sociology should consider the need to follow the standards and norms of scientific work first and utmost. 

Keywords: social knowledge, cognition, norms, standards, values, sociology, society, culture, methodology, epistemology, problems of sociology

References:
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Markova L. A. Na puti k novoy ontologii v filosofii nauki // Voprosy filosofii. 2013. ¹ 11.
Fedorov N. F. Supramoralizm, ili vseobshchiy sintez (t.e. vseobshchee ob'edinenie) // Fedorov N.F. Sobranie sochineniy: V 4-kh tt. Tom I. M., 1995.
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Filippov A. K teorii sotsial'nykh sobytiy // Logos. 2005. ¹ 5 (50).
Maksimov L.V. Reduktsiya soznaniya k poznaniyu kak metodologicheskiy printsip kognitivnoy nauki i gumanitarnykh distsiplin // Filosofskaya mysl'. - 2014. - 11. - C. 32 - 71. DOI: 10.7256/2409-8728.2014.11.13778. URL: http://www.e-notabene.ru/fr/article_13778.html
Yudin A.I. Tsennost' kak metod poznaniya sotsial'noy deystvitel'nosti i ee prakticheskogo preobrazovaniya: G.Rikkert i P.L.Lavrov. // Filosofskaya mysl'. - 2014. - 10. - C. 80 - 103. DOI: 10.7256/2409-8728.2014.10.13606. URL: http://www.e-notabene.ru/fr/article_13606.html

References (transliteration):
Lebedev S. A. Sovremennaya nauka: sotsial'nost' i innovatsionnost' // Vestnik Mosk. un-ta. Seriya 7. Filosofiya. 2011. ¹ 1.
Gorshkov M. K. Dialog rossiyskoy sotsiologii s obshchestvom i vlast'yu (opyt proshlogo, perspektivy budushchego) // Filosofskie nauki. 2011. ¹ 4.
Osipova N. G. Otraslevaya matritsa sovremennoy sotsiologii: krizis divergentsii // Vestnik Mosk. un-ta. Seriya 18. Sotsiologiya i politologiya. 2013. ¹ 2.
Andreev A. L. Russkaya mechta: vzglyad sotsiologa // Monitoring obshchestvennogo mneniya: ekonomicheskie i sotsial'nye peremeny. Al'manakh 2013 / OAO «VTsIOM». M., 2013.
Nogaybaeva D. T. Gumanisticheskaya funktsiya sotsiologii v nastoyashchee vremya // Sotsiologiya v sovremennom mire: nauka, obrazovanie, tvorchestvo: sbornik statey. Vyp. 5 / pod red. O.N. Kolesnikovoy, E.A. Popova. Barnaul, 2013.
Smirnov I. P. Istoriya mysli – istoriya filosofii: problema differentsiatsii // Filosofskie nauki. 2013. ¹ 4.
Kemerov V. E. Gumanitarnoe i sotsial'noe: ot oppozitsii k sintezu // Chelovek. 2011. ¹ 1.
Gudkov L. D. Sotsiologiya kul'tury: nauchno-analiticheskiy obzor tematicheskogo nomera «Kel'nskogo zhurnala po sotsiologii i sotsial'noy psikhologii» // Kul'turologiya: Daydzhest. M., 2012. ¹ 1 (60).
Markova L. A. Na puti k novoy ontologii v filosofii nauki // Voprosy filosofii. 2013. ¹ 11.
Fedorov N. F. Supramoralizm, ili vseobshchiy sintez (t.e. vseobshchee ob'edinenie) // Fedorov N.F. Sobranie sochineniy: V 4-kh tt. Tom I. M., 1995.
Solonin Yu. N. Privitie filosofii (Filosofskie fakul'tety i filosofskaya kul'tura) // Voprosy filosofii. 2011. ¹ 2.
Filippov A. K teorii sotsial'nykh sobytiy // Logos. 2005. ¹ 5 (50).
Maksimov L.V. Reduktsiya soznaniya k poznaniyu kak metodologicheskiy printsip kognitivnoy nauki i gumanitarnykh distsiplin // Filosofskaya mysl'. - 2014. - 11. - C. 32 - 71. DOI: 10.7256/2409-8728.2014.11.13778. URL: http://www.e-notabene.ru/fr/article_13778.html
Yudin A.I. Tsennost' kak metod poznaniya sotsial'noy deystvitel'nosti i ee prakticheskogo preobrazovaniya: G.Rikkert i P.L.Lavrov. // Filosofskaya mysl'. - 2014. - 10. - C. 80 - 103. DOI: 10.7256/2409-8728.2014.10.13606. URL: http://www.e-notabene.ru/fr/article_13606.html