Reference:
Aliev R.T..
Image of the Other on the Internet: ethnopolitical aspect
// Philosophy and Culture. – 2019. – ¹ 8.
– P. 14-31.
Read the article
Abstract: The subject of this study is the image of ethnopolitical Other framed on the Internet. The author formulates a hypothesis that the image of the Other is structured as a combination of various markers, which can be united into four groups of patterns: alimentarism, vestigency, sexuality, and ethnopolitical aspect. While the virtual space of the modern Internet and its byproducts (social networks, forums, search engines) aptly accumulate in themselves, and like a litmus test, reveals certain markers of designing the image of ethnopolitical Other. Research methodology leans on the theoretical basis of structuralism reflected in the works of the prominent ethnologist C. Lévi-Strauss, as well as includes the methods of Internet data collection, compilation of correlation matrix, calculation of Pearson correlation coefficient for each of the structural markers, and identification of the strongest correlation links between these markers. For designing, structuring and classification of the models of Ethnopolitical Other, the author applies visualization of correlation links between markers on a plane. The main conclusions consists in the following: identification of the basic general models of otherness in accordance with the obtained structural markers of the Other; determination of the three important independent models: Americans, Chinese, Ukrainians with high level of alert (alert-aggressive); majority of the models of the Other, related to the ethnoses of former Soviet republics, have common structural markers from various groups. The conducted research suggests the new method of modeling of the image of Other, also aimed at identification and understanding of certain negative sides of these processes.
Keywords: politics, Internet, the Other, alien, matrix, correlation, modeling, model, ethnopolitics, ethnos
References:
Buc P., Keil M., Tolan J. Jews and Christians in Medieval Europe: the Historiographical Legacy of Bernhard Blumenkranz. – Brepols Publishers n.v., Turnhout, Belgium, 2016.
Gruen E. S. Rethinking the Other in Antiquity. – Princeton: Princeton University press, 2011.
Kulikova L.V., Detinko I.I. Construction of Political "Others" Through Multimodal Texts (Cartoons) in British Press // Journal of Siberian Federal University. Humanities & Social Sciences. – 2014. – ¹ 7. – Pp. 1381-1392.
Lévi-Strauss C. Structural Anthropology. – New York: Basic book, Inc, 1963.
Monster theory: reading culture / Jeffrey Jerome Cohen, editor. – Minneapolis: University of Minnesota Press, 1996.
Neumann I. B. Uses of the Other. "The East" in European Identity Formation. – Minneapolis: University of Minnesota Press, 1998.
Yakushenkova O. S., Aliev R. T. Food of the Other: the Russian-Far East cultural dialogue through the alimentary tradition // 5th international multidisciplinary scientific conference on social