Abstract: The subject of this study is the image of ethnopolitical Other framed on the Internet. The author formulates a hypothesis that the image of the Other is structured as a combination of various markers, which can be united into four groups of patterns: alimentarism, vestigency, sexuality, and ethnopolitical aspect. While the virtual space of the modern Internet and its byproducts  (social networks, forums, search engines) aptly accumulate in themselves, and like a litmus test, reveals certain markers of designing the image of ethnopolitical Other. Research methodology leans on the theoretical basis of structuralism reflected in the works of the prominent ethnologist C. Lévi-Strauss, as well as includes the methods of Internet data collection, compilation of  correlation matrix, calculation of Pearson correlation coefficient for each of the structural markers, and identification of the strongest correlation links between these markers. For designing, structuring and classification of the models of Ethnopolitical Other, the author applies visualization of correlation links between markers on a plane. The main conclusions consists in the following: identification of the basic general models of otherness in accordance with the obtained structural markers of the Other; determination of the three important independent models: Americans, Chinese, Ukrainians with high level of alert (alert-aggressive); majority of the models of the Other, related to the ethnoses of former Soviet republics, have common structural markers from various groups. The conducted research suggests the new method of modeling of the image of Other, also aimed at identification and understanding of certain negative sides of these processes.

Keywords: politics, Internet, the Other, alien, matrix, correlation, modeling, model, ethnopolitics, ethnos

References:
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Abstract: The article is devoted to the developing method of structural analysis and a new typology of diegetic actors in the narrative and mimetic narrative forms. In order to form a typology of actors, it is offered to use a notion of character, which should not be just mechanically transferred into the theory of narrative culture from psychology, since imaginary actors have no referent figure outside of diegetic world, and, strictly speaking, they have no psyche. However, the actors may be reduced to a combination of characteristic features. It allows to introduce the term of character structure of actors. Consequently, there appears a new typology of actors depending on the structure of their characters — the actors with 0-character, the actors with simple character, and the actors with complicated character. The author offers a quantitative definition of character closeness of actors by providing them with dot-positions in the multi-dimensional space.

Keywords: philosophy, cultural studies, diegetic person, narrative culture, structural analysis, structuralism, semiotic, character structure of an actor, typology of actors, artistic discourse.

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Abstract: Currently the understanding of the natural science knowledge is undergoing a change. It is now understood within the framework of development of human activity, communicative relations, cultural values, and social institutions. It becomes the means of integration of sciences, dealing with nature and culture.

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