Abstract: The subject of this article is the cultural foreign policy of modern Germany that became a key traditional tool for the forming of a positive image of the state in terms of foreign policy. The author examines the major vectors of German cultural foreign politics, outlines key platforms and strategies that allow to enhance the competitiveness of the actor's political image, defines the aims and goals of modern cultural foreign policy of Germany. The article analyzes the historical development of cultural politics of Germany, describes the key stages of German's Kulturpolitik's evolution that became the basis of German's post World War II political image. The methodology of this work includes historic method, and the method of political analysis. The empirical basis employed by the author includes the data on modern strategies of German Ministry of Foreign Politics in cultural policies. The novelty of this work is the analysis of transformations of cultural policies of Germany, starting at the first decades of the XXth century to the present day. The article provides a survey of the main cultural programs aimed to improve the image of Germany which suffered significant damage after World War II.

Keywords: foreign policy of the state, image of the State, Federal Republic of Germany, Germany, Soft power, The image of Germany, Image strategy, Cultural policies, cultural diplomacy, image

References:
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References (transliteration):
Rezul'taty imidzhevogo issledovaniya BBC World Service Country Rating Poll 2011. [Elektronnyy resurs]. Rezhim dostupa: http://www.bundesregierung.de/Content/DE/_Anlagen/2011/03/2011-03-08-bbc-studie.pdf;jsessionid=8D4A3E029875C57A8134E70E94DDB2FC.s2t1?__blob=publicationFile&v=1. Data obrashcheniya 01.09.2012.
Arnold H. Auswärtige Kulturpolitik. Ein Überblick aus deutscher Sicht. München – Wien, 1980. S. 15.
Sayt Ministerstva inostrannykh del Germanii. [Elektronnyy resurs]. Rezhim dostupa: http://www.auswaertiges-amt.de/Data obrashcheniya: 09.01.12.
Bericht der Bundesregierung zur Auswärtigen Kultur-und Bildungspolitik 2010/2011. [Elektronnyy resurs]. Rezhim dostupa: http://www.auswaertiges-amt.de/cae/servlet/contentblob/560176/publicationFile/144772/110112. Data obrashcheniya: 09.01.12.
Sayt instituta imeni Gete. Elektronnyy resurs. Rezhim dostupa: http://www.goethe.de/ins/ru/mos/uun/ruindex.htm.
Nemetskaya vneshnyaya kul'turnaya politika stanovitsya predmetom predvybornoy bor'by. Deutsche Welle. 2008. Elektronnyy resurs. Rezhim dostupa: http://www.dw.de/dw/article/0,,3700606,00.html.
Das Goethe Institut und Europa.Elektronnyy resurs. Rezhim dostupa: http://www.goethe.de/uun/pro/pub/Europa-2011-de.pdf.
Bode Ch. Die kulturellen Mittlerorganisationen. In: Bertram Ch., Däuble F. (Hg.) Wem dient der Auswärtige Dienst? Opladen: Leske und Budrich. 2002. S. 158.
Nemetskiy kul'turnyy portal. Ssylka na nemetskie organizatsii, rabotayushchie v sfere kul'turnoy politiki. [Elektronnyy resurs]. Rezhim dostupa: http://www.kulturportal-deutschland.de/kp/international2.html#5 Data obrashcheniya 09.09.12.