In accordance with the nomenclature of scientific specialties , the journal specializes in disciplines:
cultural studies and art criticism;
and the audience.
The publication adheres to the principles of secularism, humanity and democracy, does not publish popular, journalistic materials, does not engage in political propaganda, is not an advertising publication.
The main tasks of the journal are: support of researchers, coverage of innovations, systematization and storage of information, popularization of knowledge.
In this regard, the journal reviews, referees and publishes incoming materials, forms its own database of metadata, articles and archives that correspond with the world's largest search engines. This work is aimed at providing all possible assistance to scientists, libraries and research centers in the field of communication and awareness.