Abstract: Abstract: the author is viewing one of Young’s archetypes hiding in our unconscious, the Hero overcoming difficulties and achieving goals.

Keywords: philosophy, psychology, social hero, Young, archetype, mythology

Abstract: Abstract: the article is devoted to the deep relationship between the human and the world. The author suggests that the human influences the world in more ways than we usually admit and his influence is not passive at all. In the author’s opinion, actual life situations evolve as response to the human unconscious beliefs and views. In this article the author is investigating this relationship in respect to the space of the human physicality.

Keywords: psychology, consciousness, physicality, border, structure, information, space, human, world, reality

Abstract: Abstract: Erich Fromm’s legacy contains many original ideas which had a certain impact on the minds of the 20th century. These are the ideas of the human being nearly the most eccentric creature of the Universe, of the human passions and worries being conditioned by the historical development, of the social character as the reflection of both biological and cultural factors, and so on. The author of the article uncovered the main aspects of Fromm’s philosophical anthropology.

Keywords: psychology, philosophy, human nature, personality, existentialism, humanism, destructiveness, human, social character, individual

Abstract: Abstract: the article is devoted to the place of extrasensory faculties in human evolution. The author is analyzing works about parapsychological phenomena which has been published over the past two centuries. It is shown that there has been no dynamics in those publications, their authors mostly carry out similar experiments and suggest similar hypotheses. The author of the article has marked the paradoxical nature of parapsychological phenomena, - nobody can prove they do exist but nobody can prove that they don’t, either. The article contains examples of similar phenomena encountered by the other species such as the primary organisms, worms, Cephalopods, birds and monkeys. The author suggests that any new formation or phenomenon occurs twice during evolution: first time as an instable “accident” and only then, in following species, as a stable faculty. It is quite possible that extrasensory faculties are nothing else but aromorphosis of the species coming up to take the place of the modern humankind.

Keywords: psychology, potentials, extrasensorics, evolution, parapsychology, future, aromorphoses, animal psychology, psy-phenomena

Abstract: Abstract: personality is the main problem of existential philosophy. I say “self” before I even realize myself as a person. “Self” always comes first and it is undifferential. “Self” is something I already have at the very beginning and “personality” is what I have to achieve. I have to realize myself as a person and such realization is nothing else but a constant struggle. Personal realization and personal consciousness are quite painful processes. Personality often brings pain and many people agree to lose their personality in order to avoid the pain.

Keywords: psychology, personality, emotion, wholeness, value, Self, passion, archetypes, spirit, soul, body

Abstract: Abstract: Advertising has its own genres and forms of rendering information. Growing demand for goods is conditioned by the rapid development of technology on one hand, and influences technology, on the other hand. It results not only in fast change of trademarks and goods but also in shortened life span of products. The goods which used to have a 25-year old life span are good for no more than 5 years now. Pharmaceutics and electronics have shortened this period to even 6 months. Fashionable “innovations” are showering the high tech society.

Keywords: psychology, philosophy, advertising, human, kinetic image, clip-culture, society, information, image, mobility

Abstract: Abstract: translated chapter of “Public Opinion” by Walter Lippman in which an American sociologist and journalist explicitly described his theory of stereotypes, their formation and influence on social and individual minds.

Keywords: philosophy, psychology, stereotype, public opinion

Abstract: Abstract: the authors viewed the neuro-linguistic programming (NLP) as an important practical sphere of cognitive sciences. According to the authors, NLP is the system of cognitive social practices sharing the same basic ideas and principles. The authors are analyzing the main ideas and laws of NLP.

Keywords: psychology, philosophy, neuro-linguistic programming, cognitive, communication, analysis, science, law, level, social mind

Abstract: Abstract: the author of the article has extended the definition of «empathy» as a personal quality and ability to understand, sympathize and share other people’s feelings; to understand their emotions and share their psychological state by deliberately identifying ourselves with the others for some time; to penetrate and to feel what they feel and to reflect at the rational, emotional and intuition levels. The author has described the empathy as a preventive measure or, on the contrary, favorable ground for the emotional exhaustion, depersonalization and reduction of personal achievements leading to professional deformations. The article describes the “normal” level of empathy in respect to future and working psychologists and teachers. The author points out how necessary it is to work towards the “normal” level of empathy.

Keywords: psychology, altruism, empathy, depersonalization, identification, imitation, sympathy, self-consciousness, involvement

Abstract: Abstract: the author described the main psychological mechanisms of our anthropological need in “illusions”, or “show”.

Keywords: human, show, projection, personification