Abstract: The author examines in detail such aspects of the topic as the effectiveness of civil servants, which is a key indicator of the quality of public service. Special attention is paid to such aspects as the analysis of rules, norms and principles that establish basic behavioral norms and ethical standards for government employees. The novelty of the research lies in the fact that the introduction of corporate initiatives aimed at optimizing work processes contributes to the company's achieving higher financial results. Informal interaction between employees and continuous improvement of their professional level create conditions for improving their skills. In companies where management implements various innovative programs, it leads to significant changes in the organization. It analyzes how a market-oriented culture creates motivation for staff and increases their engagement. When an organization focuses on achievements and recognizes the individual contribution of each specialist, it creates a favorable environment for professional growth and development, which in turn leads to increased productivity and job satisfaction. This approach leads to a minimization of time costs, an increase in the quality of tasks performed and an increase in resource efficiency, which directly affects the increase in sales profits and overall productivity.

Keywords: behavioral standards, civil servant, state-oriented solutions, efficient operation, norms and values, corporate culture, legal regulation, state civil service, Organizational culture, corporate values