Abstract: The object of the present research article is the corporate governance is as significant part of assigning credit ratings. The subject of the research is the new trends in the corporate governance. The aim of the research is to identify new trends in the corporate governance and to make recommendations for banks concerning how to respond to these trends in order to protect the corporate reputation of a bank. The researcher analyzes the influence of the quality of the corporate governance on the corporate reputation of a bank and emphasizes the importance of this aspect in assigning credit ratings. Avanesyan also proves the need to trace changes in the sphere of the corporate governance and to respond to these changes. A comparative analysis of different versions of The Principles of Corporate Governance proposed by OECD was made. In the result of the research, conclusions were drawn regarding emerging trends in the corporate governance such as increased focus on related-party transactions, recognition of the role of financial institutions in the sphere of the corporate governance and attribution of these institutions to the category of stakeholders, more requirements for activities to be performed by the board of directors and increased attention at final beneficiaries rather than nominee shareholders and other trends. The author's contribution to the topic is the recommendations for banks on how to respond to new trends in the corporate governance.

Keywords: institutional investors, recommendations, new trends, banks, financial stability, credit rating, comparative analysis, OECD, corporate reputation, corporate governance