Abstract: The subject of the research is the customs control over the goods with the 2018 FIFA World Cup trademarks. Recently the protection of intellectual property rights have been attracting increasingly more attention of custom officials, economists and rights holders. This is caused by the distribution of counterfeit products on the internal and international markets. Counterfeit products on the market is a threat for both rightsholders and consumers, thus this is the issue that demands mutual efforts of customs authorities, rightsholders and other state authorities. The methodological basis of this research includes a set of research methods such as analysis, synthesis, systems approach, statistical and comparative law methods. The novelty of the research is caused by the fact that the authors carry out a pilot research as part of the EAEU marking of goods designated for the global use. To reinforce the protection of the internal market from the counterfeit products, the authors suggest to add additional special marking on the original FIFA products (RFID radio-frequency identification). Such marking would simplify the process of defining counterfeit products because all the necessary information about the origin of a product would be encoded there. The main conclusion of the research is that application of special FIFA marking would protect the FIFA trademark and reputation of the company on Russia's market, force out counterfeit products from the internal market of the Russian Federation and increase the control over legality of import in case of such products. 

Keywords: customs territory of the EAEU, Customs declaration, marking, customs control, FCS of Russia, football, counterfeit products, intellectual property, FIFA, trademarks

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