Abstract: Currently, the modern consumer is faced with an increasing number of different technologies related to the purchase of goods and services, including on the Internet. Many goods are available to the consumer literally in one click, which has two effects on consumer practices, on the one hand, it allows to quickly meet existing requests and needs, on the other hand, it leads to impulsive purchases, the purchase of those goods and services that are essentially completely unnecessary. Consequently, the development of online commerce has led to transformations and certain changes in the consumer practices of the modern citizen. The thing is that in the rural phenomenological world, online shopping takes a slightly smaller place, while in urban phenomenological practices, the population has much more time to make such purchases. Focus groups and questionnaires were used as the main methods of collecting empirical information. The general population of this study includes all residents of the city of Barnaul. The sample set of this study based on the principle of quota sampling with elements of spontaneous selection within each quota. The main quotas for the selection of respondents were gender and age. The issue of the role of online stores in consumer behavior of the population has been studied in sufficient detail. The key methodological parameters related to these social phenomena are identified, key methodological relationships and constructs that directly affect consumer practices are identified. Nevertheless, there are no comprehensive local studies of the role of online stores in consumer behavior from the point of view of modern citizens, which explains the novelty of this work.

Abstract: Special attention was paid to the employment of graduates of higher educational institutions in Soviet times, when planned state policy distributed graduates to various state-owned enterprises depending on the education they received. It is important to note that on the periphery of the centuries there has been some shift in the idea of a career. If earlier a career was understood as moving up the career ladder, today a career is planned as mastering a variety of practices that complement and develop a person (self-development, a high level of extracurricular, additional activities). Thus, a logical question arises: how do graduates imagine their future careers and whether they think about it at all. How aware are graduates of their employment opportunities in principle and does the university contribute to students' awareness of careers and career opportunities.  The selection method was a quota sample with elements of spontaneous selection of respondents. We selected two methods for the study: qualitative (in-depth interview) and quantitative (questionnaire). Together, these methods give the researcher the most accurate idea of the subject under study. Thus, the tools for conducting empirical sociological research were developed based on this methodology. Data analysis has shown that a well-chosen profession increases self-confidence, life satisfaction, and reduces problems related to physical and mental health. And the personal level of "quality of life", responsible for satisfaction, has a significant impact on social, objective indicators of quality of life. Theoretical approaches are analyzed to describe the formation and content of graduates' career trajectories. The psychological approach focuses on the study of self-perception, self-regulation of consciousness, and the process of choice. Pedagogical is based on the formation of certain professional interests and inclinations, the suitability of an individual for a particular profession. Sociologists and economists consider the career trajectories of graduates from the point of view of the need for this profession in society and taking into account the socio-economic relations of the specialized workforce within the organization. In this context, the scheme of professional specialization, types of career guidance and career growth, all kinds of careers of an employee and a graduate are considered. Personality-oriented, sociological, managerial-organizational, biomedical, pedagogical, legal regulation, complex (differentiated) approaches to career guidance are disclosed.

Abstract: In the modern world, there is a significant number of collisions in the Internet space, which occur not only in interpersonal communication online, but also on various social networks with a large number of participants. Almost any social network that supports the function of discussion, commenting on the information provided, allows you to observe a number of pre-conflict and conflict situations. Despite the fact that the space in which communication takes place is virtual, the consequences of conflicts in it can be more than real, both for an individual and for a number of participants. Conflict situations can have an impact on the daily life of opponents and collectively affect social processes in society. In his work, the author studies in depth the nature of conflicts in social networks. The study was implemented through a quantitative method of collecting information – a survey in the form of a questionnaire. The general totality of the study was made up of students from Barnaul who are users of social networks. The study was conducted using a selective method. The sample totals 367 respondents. The sample size was determined by the capabilities of the researcher. A single-stage sampling was used, the selection unit was specific students. According to the results of the study, the following conclusions were made.
Firstly, the vast majority of students use social networks every day, but only half of them have participated or are involved in conflicts. Secondly, students most often conflict on social networks with strangers and in community comments. Thirdly, trolling is still one of the important problems of social networks. A significant part of the (interviewed) students became victims of trolls. Fourth, most of the conflicts in social networks in which students participate are short-lived and occur through verbal debates. Fifth, most students choose a more "peaceful" behavior strategy.
Sixth, many students determine the beginning of a conflict in a social network by negative emotions from interaction and consider the presence of physical distance to be the main feature of the described conflicts.