Abstract: Today, in the era of digitalization, large arrays of educational and scientific literature data are presented in the libraries of educational institutions. The availability of sources, including through open access resources, on the one hand, facilitates the work of users, on the other hand, presents difficulties in the selection and structuring of resources. In the course of the study, we analyzed the websites of libraries of pedagogical universities and considered the main types of measures to promote educational resources, identified further vectors of development in the context of digital transformation. The object of the study is to identify the features of the promotion of publishing projects. The subject of the study is methodological activities carried out within the walls of libraries. The article describes in detail the types of methodological measures offered by publishers in offline and online formats. The joint work of libraries and publishing houses to popularize electronic resources is an important component on which the quality of the educational process depends.Main conclusions: methodological support of publishers is very important for the promotion of educational resources, which cannot be limited to instructions or other methodological materials. Field workshops and online events are designed to increase interest in electronic resources and structure work with large amounts of data. Professional development of library specialists in modern conditions also depends on the support of publishers.

Abstract: This article examines the transformation of cultural function of the libraries of pedagogical universities, considering challenges and changes in the digital educational environment. Leaning on the modern scientific research on creation and content arrangement of web resources, the author analyzes the libraries of 38 pedagogical universities nationwide, as well as interrelation between cultural function and thematic headings. The object of this research is the description of peculiarities of implementing cultural function of the library in the common information space of an educational institution. The subject of this research is the virtual book exhibitions as an instrument of promoting publishing projects and a synthesis of traditional and innovative ways of conveying information to the readers. The main conclusions are as follows: in implementation of cultural function, the university library pursues the goal development of spiritual and moral personality traits. The libraries make a considerable contribution to the becoming and socialization of an individual by preserving and augmenting cultural wealth of literary sources. The implementation of cultural function should take into account the abundance and availability of information in modern world. The stylistics of messages and sources does not always correspond to generally accepted norms and morals. The libraries also aim to draw interest to cultural environment and develop the in skills of working with literary sources among the readers, as well as form a deliberate cultural assessment of the surrounding reality.