Abstract: The object of this research is the student youth. The subject is the value orientations of student youth as a factor of economic socialization of a person. The goal consists in examination of value orientations of student youth as a factor affecting economic socialization. The current state of socioeconomic development of Russia opens multiple prospects for young people, but at the same time, poses complicated challenges in the aspect of economic socialization. The youth actively adjusts to economic realities, as well as develops a system of life values that allows achieving top results in the economic sphere. The research methodology includes the analysis of scientific literature, empirical study (associative experiment, diagnostics of the structure of life values according to Shalom Schwartz’s method), and mathematical-statistical analysis. It is established that in modern society, materialistic values and qualities contributing to business success are promulgated among the youth using diverse agents of socialization. In the course of interiorization of social norms, rules and regulations, the student form professional, financial and family values. The process of economic socialization of students contributes to independently earn money, plan expanses and contemplate the ways of saving. The young generation show readiness to living in the conditions of market economy; their values manifest as a strong foundation for the future development of market economy.