
	Psychology and Psychotechnics Reference: Marchenko F. O. Changed Concepts of Television Audience in Social and Psychological Researches. // Psychology and Psychotechnics. 2011. № 3. P. 105-113. URL: https://en.nbpublish.com/library_read_article.php?id=58088 Marchenko F. O. Changed Concepts of Television Audience in Social and Psychological Researches. Abstract: The article is devoted to the new tendencies in studying the TV audience in Russia and abroad. The author of the article suggests a classifi cation of the theories of TV behavior and describes the implicit models of the audience behavior. It is also noted that now massovization is gradually transferring to individualization of TV watching. Keywords: psychology, TV behavior, TV watching, audience, individualization, massovization, infl uence, subject, theories, experiments This article is unavailable for unregistered users. Click to login or register References 1. Andreeva G.M., Bogomolova N.N., Petrovskaya L.A. Zarubezhnaya sotsial'naya psikhologiya: Teoreticheskie 2. podkhody. M., 2002. 3. Bakulev G.P. Massovaya kommunikatsiya. Zapadnye teorii i kontseptsii. M.: Aspekt-Press, 2010. 4. Bogomolova N.N. Sotsial'naya psikhologiya massovoy kommunikatsii. M.: Aspekt-press, 2008. 5. Gofman I. Analiz freymov: Esse ob organizatsii povsednevnogo opyta / per. s angl. ; pod red. G.S. Batygina 6. i L.A. Kozlovoy. M.: Institut sotsiologii RAN, 2003. 7. Enikopolov S.N. Massovaya kommunikatsiya i problema nasiliya // Informatsionnaya i psikhologicheskaya 8. bezopasnost' v SMI. M., 2002. 9. Lebedev-Lyubimov A.N. Psikhologiya reklamy. SPb: Piter, 2007. 10. Noel'-Noyman E. Obshchestvennoe mnenie. Otkrytie spirali molchaniya. M., 1996. 11. Populyarnost' Internet-televideniya rezko vyrosla // Cnews.ru, 10.11.2008. 12. Pronina E.E. Kategorial'naya struktura vospriyatiya televizionnykh peredach. Avtoref. kand. psikholog. 13. nauk. M., 1987. 14. Internet-SMI: Teoriya i praktika. M.: Aspekt-Press, 2010. 15. Sharikov A. Gde, kto i kak slushaet politicheskoe radio //Radiozhurnalist i politika. M.: Aspekt-Press, 16. 2007. 17. Yakovlev E. Video v Internete: Opyt i pervye rezul'taty [Elektronnyy resurs] // http://www.media-atlas. 18. ru/items/index.php?id=11377 19. Bandura A. Psychological Modeling: Cognitive Theories. Chicago: Aldine Atherton, 1971. 20. eMarketer estimates. 2008. February [Elektronnyy resurs] // http://www.emarketer.com/Reports/All/Emarketer_ 21. 2000401.aspx 22. Feshbach S. The Stimulating Versus Cathartic effects of a Vicarigous Agressive Activity // Jornal of Abnormal 23. and Social Psychology, 1961. 24. Fiske J. Television culture. London, 1987. 25. Gamson W.A. Media discourse and public opinion on nuclear power: a costructionist approach // American Journal 26. of Sociology. – 1989. – №1. 27. Gerbner G. Television makes strange bedfellows: A 17 year study of TV’s effects on viewers // TV guide. – 1984. 28. – №40. 29. Hovland C., Janis I.L., Kelley H. Communication and persuasion. New Haven, 1953. 30. Key V.O. Public Opinion and American Democracy. N.Y.: Alfred A. Knopf, 1961. 31. Klapper J. T. The Effects of Mass Communication. N.Y.: Free Press, 1960. 32. McCombs M., Shaw D. The Agenda Setting Function of Mass Media // The Public Opinion Qarterly. – Vol. 36. 33. – №2. (Summer, 1972). 34. McQuail D. Mass Communication Theory: An introduction // Beverly Hills: Sage, 1987. – P. 71-72. 35. Mills C.W. The Socilological Imagination. N.Y.: Oxford University Press, 1959. 36. Roger E.M. The Diffusion of information. N.Y.: Free Press, 1983. 37. Schramm W., Lyle J., Parker E. Television in the Lives of our Children. Standford: Standford University Press, 38. 1961. 39. Schramm W. The process and Effects of Mass Communication. Urbana: University of Illinois Press, 1954. 40. Stephenson W. Play Theory of Mass Communication. Chicago: University of Chicago Press, 1967.

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Marchenko F. O. Changed Concepts of Television Audience in Social and Psychological Researches.