Gerontological specificity of color preferences associated with selecting color of the facade of residential building
Abstract.The object of this research is the color preferences – subjective and collective color affinities that are expressed in certain arrangement of the basic colors and their hues. The goal of this work lies in examining the mechanisms of the matching color preferences of the senior citizens in situation when the color is viewed as part of the facade of residential building; determining the degree of impact of coloristics of the existing buildings upon their solutions; comparing the abstract and matching color choices of senior citizens with the color preferences of younger people. The experiment involved 20 senior citizens in the age between 61 and 72 (average age 64.95; 6 males and 14 females). The main conclusion of the conducted research lies in the statement that the mechanism of color choice among senior citizens differs drastically from the preferences of younger participants of the experiment. The abstract color preferences in various age groups significantly vary in tone. In the matching choices of senior respondents prevail the soft and light shades. Cold colors are selected more often than warm. Unlike younger participants of the experiment, color solutions of senior citizens do not accord with the shade groups of stimuli.
Keywords: gerontological peculiarities, elderly, object color preferences, abstract color preferences, color preferences, color, coloristic, color of architectural facade, color choice, environmental color design
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