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Comparative characteristics of means of accessing international market in form of joint venture and franchising
Dudnik Anna Igorevna

Post-graduate student, the department of Entrepreneurship and Logistics, Plekhanov Russian University of Economics

115093, Russia, g. Moscow, per. Stremyannyi, 36

annetdd@gmail.com
Chirkova Elena Sergeevna

Post-graduate student, the department of Entrepreneurship and Logistics, Plekhanov Russian University of Economics

115093, Russia, Moskovskaya oblast', g. Moscow, per. Stremyannyi, 36

eschirkova@gmail.com

Abstract.

This article analyzes the means of accessing international market in form of franchising and joint venture. The authors examine the categorical apparatus of the indicated concepts, as well as analyze the peculiarities, merits, and demerits of each of these methods. The attributes of functionality at foreign marker are highlighted. The goal of this research lies in the analysis of such forms of business dealing as franchising and joint venture; as well as comparison and determination of the most efficient and convenient model of accessing international market in one or another specific case. The object of this research is the mechanism of joint venture and franchising. The relevance of this study is associated with the growing number of international joint ventures and franchising companies; however, such types of business activities have not yet received due proliferation within business circles. The mechanisms of franchising and joint venture have not been previously examined for the common advantageous factors, and this work provides the comparative analysis of the key peculiarities. The scientific novelty lies in the fact that the authors establish the selection algorithm between franchising and joint venture in terms of developing an international market promotion strategy.

Keywords: business scaling, market strategies, globalization, investor, joint venture, franchise, Foreign market, investments, international business, companies

DOI:

10.25136/2409-7802.2018.4.27724

Article was received:

12-11-2018


Review date:

10-11-2018


Publish date:

12-01-2019


This article written in Russian. You can find full text of article in Russian here .

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