Kulba, V.V., Schultz, V.L., Shelkov, A.B. Information management. Part 1. Conceptual bases.

Abstract: The authors view the methodology of information management, which is a goal-oriented, complex information influence, which is aimed at particular goals and objects. The authors offer key characteristics of methods, objects and organization structure of information management, as well as the bases of media-planning. Keywords: sociology, security, information management, information influence, goal audience, information infrastructure, information technology, mass media, PR—technologies, media planning