Grossman, E. A. Production of fashionable whims

Abstract: Abstract: Advertising has its own genres and forms of rendering information. Growing demand for goods is conditioned by the rapid development of technology on one hand, and influences technology, on the other hand. It results not only in fast change of trademarks and goods but also in shortened life span of products. The goods which used to have a 25-year old life span are good for no more than 5 years now. Pharmaceutics and electronics have shortened this period to even 6 months. Fashionable “innovations” are showering the high tech society.

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