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Hizrieva, S.S. “Soft power” of Brazil in the European Union in the period of presidency of Lula da Silva.

Published in journal "Trends and management", 2014-3 in rubric "World order", pages 248-253.

Resume: Today Brazil applies new information communication technologies in order to spread Brazilian values in the world and in the EU in particular in order to guarantee its leadership. One of the directions of the foreign policy of L.I. Lula da Silva has been widening the scope of relations with the EU states, which could form competition for the US in Brazil and provide information support for Brazil within the development of strategic partnership as a result of information and economic pressure from the US. Methodological basis for the study is formed with the systemic, structural-functional, comparative political and cultural civilization approaches, methods of induction, deduction, analysis, synthesis, modeling, expert evaluation, observation. Information development of Government and Embassy sites of the Federal Republic of Brazil in order to make their work with the foreign audiences in the states and regions of the EU facilitated the development of the bilateral contacts between the two regions ranging from economic and political projects to scientific an cultural cooperation.

Keywords: politics, management, Brazil, EU, USA, soft power, intercultural communication, political communication, reputation, image.

DOI: 10.7256/2307-9118.2014.3.12723

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