Zolnova, M.G. Public diplomacy in Sweden.

Abstract: In XXI century Sweden is firmly aiming for strengthening its influence in the global arena, at the same time the state follows the foreign political course, which is aimed at the rapid integration with the European Union. In addition to resolving the issues of becoming closer to the EU, the foreign political course of Sweden is also aimed at resolving the global problems, and it is not limited only to support of the national interests of the state. For dealing with the global problems Sweden uses public diplomacy, which is channeled by the NGOs, foundations and representative offices. The largest organization in the Swedish public diplomacy is the Swedish Institute, which is responsible for the formation of the positive image of Sweden. Culture is among the most important factors of influence for the Swedish public diplomacy. Sweden, being a relatively small state, which has joined the European Union, influences the world via information-communication technologies, such as public diplomacy. The public diplomacy of Sweden is represented by various cultural centers, institutions, inter-governmental organizations, governmental and nongovernmental organizations, foundations, representative offices, agencies for the development of cultural connections and humanities connections.

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