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Annenkova, I. V. The Place of Rhetoric in Foreign and Russian Philology

Published in journal "Philology: scientific researches", 2012-2 in rubric "Rhetoric", pages 5-24.

Resume: The article is devoted to the patterns of rhetoric revival or so called ‘rhetoric renaissance’ of the 20th century. Foreign and Russian philologists and philosophers finally paid attention at this almost forgotten science which long time ago gave birth to many other disciplines such as stylistics, pragmatics, cognitive science and others. It has turned out that rhetoric can synthesize all the achievements in its ‘affiliate’ sciences and offer not only social reflexion on the social improvement (or, better to say, improvement of social communication) but also scientific reflexion which enables to understand the mental and discourse processes in different national cultures.

Keywords: philology, rhetoric, neorhetoric, axiology, paideia, rhetoric renaissance, linguistic philosophy, theory of argumentation, rhetoric ideal, communicative nature of culture.

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