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Politics and Society
Reference:

Shutov, A. V. Communication between Social Environment and Football Organization

Abstract: Development of mass media and public relations created an opportunity to look at the sport from a new point of view. This article focuses on influence of traditional culture on sports sub-culture as well as functions of this influence in a modern world. The author of the article views sports as one of the forms of reflection of destructive forces in culture.

Keywords:

sport, communication, manliness, cultural influence, deviant behavior.

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