Rozin, V. M., Gryaznova, Yu. B., Malyavina, S. A. “Donor Project’ as an Example of a Social Technology of a New Type

Abstract: What kind of social and economic system are we developing now? From one hand, we see market institutes and private ownership, modern system of taxation, banking and insurance business and stock marking being established and developed. But on the other hand, the government does not only conduct operative administration of business activities of public enterprises but also turns up to be the major control body in our country. It raises certain problems but also creates a good ground for establishment of new social technologies. The authors of the article shall analyze one of a brilliant examples of such social technologies, - the project “Development of Mass Volunteer Blood Donation” which started in 2008

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