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Psychology and Psychotechnics
Reference:

Gurevich, P. S. 'Merchants' Word' as a Psychological Phenomenon

Abstract: The author describes the merchants’ ethics at the end of the 19th century when a business deal was bound with a sign of the cross but not a stamp and the words ‘trust’ and ‘credit’ had the same meaning. It is not an accident that the author has considered such a topic during crisis in Russia. If we don’t understand and accept the ethical and psychological basis of business, we will not be able to build an ‘effective’ economic in Russia.


Keywords:

psychology, ethics, economics, logics, me chantry, business


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