Reference:
Galumov, A.E..
The perspectives of public diplomacy and image of the EU in Russia.
// International relations. – 2012. – ¹ 1.
– P. 118-127.
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Abstract: The public diplomacy is a complex of measures, which are aimed to study and to inform the foreign audience,
as well as to form contacts. Public diplomacy is also the relations among the states, which do not
use the traditional ties among the governments. In other words, public diplomacy presupposes open dialog
between the private persons and the non-governmental structures of the states. Such an interpretation of
public diplomacy is not the same with the interpretation, which is given to this term by the offi cial American
administration, which started its development in the fi rst place. According to the interpretation of the US
Administration, public diplomacy is fi rst of all infl uence on the social opinion in the states, with which interaction
is taking place, in order to infl uence foreign policy of such states. At the same time such diplomacy
may be implemented at the government level.
Keywords: diplomacy, public diplomacy, the USA, Russia, the EU, offi cial diplomacy, private persons, NGOs, politics, political science.
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